Fortified/Functional Packaged Food in Peru

2020 IMPACT

COVID-19 leads to decreased demand for FF baby food and FF dairy promotes boost to immune system but unable to increase demand in 2020

COVID-19 had a positive impact on demand for fortified/functional (FF) packaged food in Peru, with retail value sales increasing during 2020, but volume growth was negative. However, although FF baby food continued to account for the bulk of retail value of FF packaged food, retail value sales were negative in 2020.

In-home consumption benefits sales of FF yoghurt, but FF flavoured milk drinks sales decline due to school closures in 2020

Some Peruvians mainly consume yoghurt away-from-home and lockdown impacted impulse purchases negatively in the second quarter of 2020 but a rise in at-home consumption counterbalanced this decline and supported ongoing growth. As a result, FF yoghurt saw a slight increase in growth in volume terms and healthy growth in retail value sales in 2020, albeit lower than in 2019.

Alicorp takes lead from Mead Johnson Nutrition and Laive loses value share in 2020 despite change in labelling

Alicorp SAA took the lead from Mead Johnson Nutrition Peru SRL in 2020 by successfully expanding its brand Primor to introduce Primor Defensas, a FF vegetable oil that is fortified with vitamins A, D, and K as well as antioxidants. The product was developed to provide 30% of the recommended daily amount to improve consumers’ immune system.

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