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Learn moreFeb 2020
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Polish citizens across all age groups have been steadily adopting more balanced diets, increasing their consumption of minerals and vitamins. Adults who actively engage in sports are focusing on products such as cereal bars, fromage frais and quark or drinking yoghurts.
Unit prices of fortified/functional packaged food products continued to decrease in 2019, primarily due to the growing presence of private label lines offered at favourable prices and heavily promoted in discounters’ and retailers’ outlets. Manufacturers will continue to meet customer demand by providing a constant stream of new products with added-value properties.
In 2019, fortified/functional products continued to increase in both volume and value terms. However, rising consumer awareness meant that other health and wellness products gained share at its expense, in particular, free from foods.
Nestlé Polska SA retains its lead of fortified/functional packaged food in 2019, thanks to extensive brand presence. Nutricia Polska Sp zoo took second place, followed by Danone Sp zoo.
Private label had some presence in fortified/functional packaged food in 2019, but its growth is not as strong as in, for example, free from food in Poland due to the activity of established brands. Nevertheless, private label holds on to its value share thanks to the continuous expansion of leading discounters, where private label products are vigorously promoted.
Manufacturers continue to intensify their focus on strategic marketing of fortified/functional products, in particular through cooperation with known sportsmen and women and celebrities. Promotion is paramount for fortified/functional packaged food, due to increased competition and growing health concerns over the effects of some added ingredients.
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Overview: Discover the latest market trends and uncover sources of future market growth for the Fortified/Functional Packaged Food industry in Poland with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
The Fortified/Functional Packaged Food in Poland market research report includes:
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.