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Country Report

Fortified/Functional Packaged Food in

Fortified/Functional Packaged Food in Poland

23 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Mediocre prospects for growth

Fortified/functional is expected to continue to register positive retail value growth over the forecast period due to increasing interest in healthy lifestyles, innovations and companies’ attempts to compete by improving product formulas and adding extra ingredients. However, growth will be hindered by gradual saturation and competition from other new HW products, often launched as a substitute for FF products, which will cause a shift in demand from FF packaged food to these HW products – as exemplified by the trend for gluten-free products, organic or naturally healthy.

Healthy growth expected in FF snack bars and FF dairy

FF cereal and energy bars are set to continue to register healthy retail value growth over the forecast period, albeit from low bases. Added-value features and competitive prices will help the products to take sales from traditional, non-HW products such as snack bars, chocolate confectionery and savoury snacks.

Strong impact of ageing population on FF products

The number of persons aged over 65 is predicted to increase significantly over the next five years. Higher disposable incomes among this consumer group due to improvement in the economy will be spent on more premium and healthier FF packaged food products.

COMPETITIVE LANDSCAPE

Dominance of multinationals

International players Nestlé Polska SA and Nutricia Polska Sp zoo led the category in 2017. These players benefited from extensive know-how, implementation of successful strategies from Western countries and wide product ranges.

Need for focus on informative marketing

Typically, consumers were unaware of the benefits of products consumed, which presents opportunities for growth. Multinational players such as Nestlé, Danone and Unilever are expected to invest more in advertising to boost per capita consumption of FF packaged food and increase their sales, due to growing competition from private label.

Legislative issues

Legislation regarding claims about the functional properties of products affected the marketing of existing brands. There was a shift from precise descriptions of expected effects (such as “loss of weight” or “improvement of concentration”) to more general descriptions such as “wellbeing” and “a balanced diet is required to maintain a healthy lifestyle”.

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Samples

Functional Food Sample Report Functional Food Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview: Discover the latest market trends and uncover sources of future market growth for the Fortified/Functional Packaged Food industry in Poland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

The Fortified/Functional Packaged Food in Poland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Passport market research database.

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Fortified/Functional Packaged Food in Poland - Category analysis

HEADLINES

PROSPECTS

Mediocre prospects for growth

Healthy growth expected in FF snack bars and FF dairy

Strong impact of ageing population on FF products

COMPETITIVE LANDSCAPE

Dominance of multinationals

Need for focus on informative marketing

Legislative issues

CATEGORY DATA

Table 1 Sales of Fortified/Functional Packaged Food by Category: Value 2012-2017
Table 2 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2012-2017
Table 3 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2012-2017
Table 4 Key Functional Ingredients in Fortified/Functional Bread: % Value 2012-2017
Table 5 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2012-2017
Table 6 Key Functional Ingredients in Fortified/Functional Milk: % Value 2012-2017
Table 7 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2012-2017
Table 8 Sales of Fortified/Functional Dairy-based Yoghurt by Standard Fat vs Reduced Fat: % Value 2012-2017
Table 9 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2013-2017
Table 10 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2014-2017
Table 11 LBN Brand Shares of Fortified/Functional Bread: % Value 2014-2017
Table 12 Distribution of Fortified/Functional Packaged Food by Format: % Value 2012-2017
Table 13 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2017-2022
Table 14 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2017-2022

Health and Wellness in Poland - Industry Overview

EXECUTIVE SUMMARY

Demand for health and wellness products continues to grow

Improving offer and distribution of organic products

Large players continue to lead fragmented area

Diverse distribution

HW sales to continue growing

MARKET DATA

Table 15 Sales of Health and Wellness by Type: Value 2012-2017
Table 16 Sales of Health and Wellness by Type: % Value Growth 2012-2017
Table 17 Sales of Health and Wellness by Category: Value 2012-2017
Table 18 Sales of Health and Wellness by Category: % Value Growth 2012-2017
Table 19 Sales of Health and Wellness by Prime Positioning: Value 2012-2017
Table 20 Sales of Health and Wellness by Prime Positioning: % Value Growth 2012-2017
Table 21 NBO Company Shares of Health and Wellness: % Value 2013-2017
Table 22 LBN Brand Shares of Health and Wellness: % Value 2014-2017
Table 23 Distribution of Health and Wellness by Format: % Value 2012-2017
Table 24 Distribution of Health and Wellness by Format and Category: % Value 2017
Table 25 Forecast Sales of Health and Wellness by Type: Value 2017-2022
Table 26 Forecast Sales of Health and Wellness by Type: % Value Growth 2017-2022
Table 27 Forecast Sales of Health and Wellness by Category: Value 2017-2022
Table 28 Forecast Sales of Health and Wellness by Category: % Value Growth 2017-2022
Table 29 Forecast Sales of Health and Wellness by Prime Positioning: Value 2017-2022
Table 30 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2017-2022

Megatrends

Country Report

Fortified/Functional Packaged Food in Poland

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Mediocre prospects for growth

Healthy growth expected in FF snack bars and FF dairy

Strong impact of ageing population on FF products

COMPETITIVE LANDSCAPE

Dominance of multinationals

Need for focus on informative marketing

Legislative issues

Samples

Overview

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Samples (FAQs about Samples):

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Table of Contents

Fortified/Functional Packaged Food in Poland - Category analysis

HEADLINES

PROSPECTS

Mediocre prospects for growth

Healthy growth expected in FF snack bars and FF dairy

Strong impact of ageing population on FF products

COMPETITIVE LANDSCAPE

Dominance of multinationals

Need for focus on informative marketing

Legislative issues

CATEGORY DATA

Health and Wellness in Poland - Industry Overview

EXECUTIVE SUMMARY

Demand for health and wellness products continues to grow

Improving offer and distribution of organic products

Large players continue to lead fragmented area

Diverse distribution

HW sales to continue growing

MARKET DATA

SOURCES

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