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Country Report

Fortified/Functional Packaged Food in

Fortified/Functional Packaged Food in Portugal

Feb 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

COVID-19 stimulates demand for fortified/functional products that boost immunity

Prior to the pandemic, consumer demand was growing for healthy products that boost the immune system. Players already present in the market with such products benefited from heightened awareness and growing demand during 2020 as consumers sought to avoid catching and transmitting the virus.

Lockdown boosts demand for healthy snacks

Demand for healthy snacks continued to grow in 2020, stimulated by lockdown and more people spending time at home. While larger and well-established players such as Matutano have been highly innovative and present with new launches in this regard, the category has also afforded smaller brands with similar opportunities, such as the recently launched Bean’Go, the first snacks made from vegetables.

Growing demand for fortified/functional products enriched with protein

Ongoing consumer demand for protein-rich options is driving innovation and growth in fortified/functional packaged food. The popularity of added protein options can be attributed to growth in healthier lifestyles and prior to the pandemic, a rise in physical exercise.

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Functional Food Sample Report Functional Food Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview: Discover the latest market trends and uncover sources of future market growth for the Fortified/Functional Packaged Food industry in Portugal with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

The Fortified/Functional Packaged Food in Portugal market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Passport market research database.

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Fortified/Functional Packaged Food in Portugal - Category analysis

KEY DATA FINDINGS

2020 IMPACT

COVID-19 stimulates demand for fortified/functional products that boost immunity

Lockdown boosts demand for healthy snacks

Growing demand for fortified/functional products enriched with protein

RECOVERY AND OPPORTUNITIES

Megatrend towards naturally functional increasingly embraced by consumers and industry players

Increasing category fragmentation to cater to individual consumer needs

Growth in exercise stimulates protein-rich foods and drive for convenience in the aftermath of the pandemic

CATEGORY DATA

Table 1 Sales of Fortified/Functional Packaged Food by Category: Value 2015-2020
Table 2 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2015-2020
Table 3 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2015-2020
Table 4 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2015-2020
Table 5 Key Functional Ingredients in Fortified/Functional Milk: % Value 2015-2020
Table 6 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2015-2020
Table 7 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2016-2020
Table 8 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2017-2020
Table 9 Distribution of Fortified/Functional Packaged Food by Format: % Value 2015-2020
Table 10 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2020-2025
Table 11 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2020-2025

Health and Wellness in Portugal - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on health and wellness

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for health and wellness?

MARKET DATA

Table 12 Sales of Health and Wellness by Type: Value 2015-2020
Table 13 Sales of Health and Wellness by Type: % Value Growth 2015-2020
Table 14 Sales of Health and Wellness by Category: Value 2015-2020
Table 15 Sales of Health and Wellness by Category: % Value Growth 2015-2020
Table 16 Sales of Health and Wellness by Prime Positioning: Value 2015-2020
Table 17 Sales of Health and Wellness by Prime Positioning: % Value Growth 2015-2020
Table 18 NBO Company Shares of Health and Wellness: % Value 2016-2020
Table 19 LBN Brand Shares of Health and Wellness: % Value 2017-2020
Table 20 Distribution of Health and Wellness by Format: % Value 2015-2020
Table 21 Distribution of Health and Wellness by Format and Category: % Value 2020
Table 22 Forecast Sales of Health and Wellness by Type: Value 2020-2025
Table 23 Forecast Sales of Health and Wellness by Type: % Value Growth 2020-2025
Table 24 Forecast Sales of Health and Wellness by Category: Value 2020-2025
Table 25 Forecast Sales of Health and Wellness by Category: % Value Growth 2020-2025
Table 26 Forecast Sales of Health and Wellness by Prime Positioning: Value 2020-2025
Table 27 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2020-2025

Megatrends

Country Report

Fortified/Functional Packaged Food in Portugal

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

COVID-19 stimulates demand for fortified/functional products that boost immunity

Lockdown boosts demand for healthy snacks

Growing demand for fortified/functional products enriched with protein

Samples

Overview

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Samples (FAQs about Samples):

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Table of Contents

Fortified/Functional Packaged Food in Portugal - Category analysis

KEY DATA FINDINGS

2020 IMPACT

COVID-19 stimulates demand for fortified/functional products that boost immunity

Lockdown boosts demand for healthy snacks

Growing demand for fortified/functional products enriched with protein

RECOVERY AND OPPORTUNITIES

Megatrend towards naturally functional increasingly embraced by consumers and industry players

Increasing category fragmentation to cater to individual consumer needs

Growth in exercise stimulates protein-rich foods and drive for convenience in the aftermath of the pandemic

CATEGORY DATA

Health and Wellness in Portugal - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on health and wellness

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for health and wellness?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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