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Learn moreFeb 2021
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Prior to the pandemic, consumer demand was growing for healthy products that boost the immune system. Players already present in the market with such products benefited from heightened awareness and growing demand during 2020 as consumers sought to avoid catching and transmitting the virus.
Demand for healthy snacks continued to grow in 2020, stimulated by lockdown and more people spending time at home. While larger and well-established players such as Matutano have been highly innovative and present with new launches in this regard, the category has also afforded smaller brands with similar opportunities, such as the recently launched Bean’Go, the first snacks made from vegetables.
Ongoing consumer demand for protein-rich options is driving innovation and growth in fortified/functional packaged food. The popularity of added protein options can be attributed to growth in healthier lifestyles and prior to the pandemic, a rise in physical exercise.
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Overview: Discover the latest market trends and uncover sources of future market growth for the Fortified/Functional Packaged Food industry in Portugal with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
The Fortified/Functional Packaged Food in Portugal market research report includes:
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This industry report originates from Passport, our Passport market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.