Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  View Cart Check Out

Country Report

Fortified/Functional Packaged Food in

Fortified/Functional Packaged Food in Romania

Jan 2021

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Consumers turn to fortified/functional products to ward off COVID-19

Current value sales of fortified/functional packaged food continued to grow in 2020. This growth was driven by the general health and wellness trend, and accelerated by many Romanian consumers paying more attention to their health in light of the COVID-19 pandemic.

Fears of COVID-19 lead consumers to think about their digestive health

Digestive health was one of the most important health concerns during the onset of the COVID-19 pandemic. This is connected to medical announcements that revealed that overweight people are more prone to catching the virus.

Development of fortified/functional packaged food now reaches all age groups

There is a fortified/functional product for most types of medical needs: probiotic yoghurt such as Activia from Danone PDPA to help the digestive system, margarine and bread such as Becel from Upfield Holding and Benecol from Dobrogea Group for cardiovascular health, and gum such as Orbit Professional and Airwaves from Mars Romania for respiratory health. General wellbeing for babies is supported by fortified/functional milk formula.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Functional Food Sample Report Functional Food Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about Samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview: Discover the latest market trends and uncover sources of future market growth for the Fortified/Functional Packaged Food industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

The Fortified/Functional Packaged Food in Romania market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Passport market research database.

Want to find out more about this report?

Request more information

Fortified/Functional Packaged Food in Romania - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Consumers turn to fortified/functional products to ward off COVID-19

Fears of COVID-19 lead consumers to think about their digestive health

Development of fortified/functional packaged food now reaches all age groups

RECOVERY AND OPPORTUNITIES

Pandemic stress to drive demand for products that help the heart

Activia to drive further growth of probiotic yoghurt

Fortified/functional packaged food to be increasingly marketed to the elderly

CATEGORY DATA

Table 1 Sales of Fortified/Functional Packaged Food by Category: Value 2015-2020
Table 2 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2015-2020
Table 3 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2015-2020
Table 4 Key Functional Ingredients in Fortified/Functional Bread: % Value 2015-2020
Table 5 Key Functional Ingredients in Fortified/Functional Chocolate Confectionery: % Value 2015-2020
Table 6 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2015-2020
Table 7 Key Functional Ingredients in Fortified/Functional Milk: % Value 2015-2020
Table 8 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2015-2020
Table 9 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2015-2020
Table 10 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2016-2020
Table 11 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2017-2020
Table 12 LBN Brand Shares of Fortified/Functional Bread: % Value 2017-2020
Table 13 Distribution of Fortified/Functional Packaged Food by Format: % Value 2015-2020
Table 14 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2020-2025
Table 15 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2020-2025

Health and Wellness in Romania - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on health and wellness

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for health and wellness?

MARKET DATA

Table 16 Sales of Health and Wellness by Type: Value 2015-2020
Table 17 Sales of Health and Wellness by Type: % Value Growth 2015-2020
Table 18 Sales of Health and Wellness by Category: Value 2015-2020
Table 19 Sales of Health and Wellness by Category: % Value Growth 2015-2020
Table 20 Sales of Health and Wellness by Prime Positioning: Value 2015-2020
Table 21 Sales of Health and Wellness by Prime Positioning: % Value Growth 2015-2020
Table 22 NBO Company Shares of Health and Wellness: % Value 2016-2020
Table 23 LBN Brand Shares of Health and Wellness: % Value 2017-2020
Table 24 Distribution of Health and Wellness by Format: % Value 2015-2020
Table 25 Distribution of Health and Wellness by Format and Category: % Value 2020
Table 26 Forecast Sales of Health and Wellness by Type: Value 2020-2025
Table 27 Forecast Sales of Health and Wellness by Type: % Value Growth 2020-2025
Table 28 Forecast Sales of Health and Wellness by Category: Value 2020-2025
Table 29 Forecast Sales of Health and Wellness by Category: % Value Growth 2020-2025
Table 30 Forecast Sales of Health and Wellness by Prime Positioning: Value 2020-2025
Table 31 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2020-2025

Megatrends

Country Report

Fortified/Functional Packaged Food in Romania

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Consumers turn to fortified/functional products to ward off COVID-19

Fears of COVID-19 lead consumers to think about their digestive health

Development of fortified/functional packaged food now reaches all age groups

Samples

Overview

Why buy this report?

Samples (FAQs about Samples):

Want to find out more about this report?

Table of Contents

Fortified/Functional Packaged Food in Romania - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Consumers turn to fortified/functional products to ward off COVID-19

Fears of COVID-19 lead consumers to think about their digestive health

Development of fortified/functional packaged food now reaches all age groups

RECOVERY AND OPPORTUNITIES

Pandemic stress to drive demand for products that help the heart

Activia to drive further growth of probiotic yoghurt

Fortified/functional packaged food to be increasingly marketed to the elderly

CATEGORY DATA

Health and Wellness in Romania - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on health and wellness

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for health and wellness?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports