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Current value sales of fortified/functional packaged food continued to grow in 2020. This growth was driven by the general health and wellness trend, and accelerated by many Romanian consumers paying more attention to their health in light of the COVID-19 pandemic.
Digestive health was one of the most important health concerns during the onset of the COVID-19 pandemic. This is connected to medical announcements that revealed that overweight people are more prone to catching the virus.
There is a fortified/functional product for most types of medical needs: probiotic yoghurt such as Activia from Danone PDPA to help the digestive system, margarine and bread such as Becel from Upfield Holding and Benecol from Dobrogea Group for cardiovascular health, and gum such as Orbit Professional and Airwaves from Mars Romania for respiratory health. General wellbeing for babies is supported by fortified/functional milk formula.
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Overview: Discover the latest market trends and uncover sources of future market growth for the Fortified/Functional Packaged Food industry in Romania with research from Euromonitor's team of in-country analysts.
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The Fortified/Functional Packaged Food in Romania market research report includes:
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This industry report originates from Passport, our Passport market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.