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Country Report

Fortified/Functional Packaged Food in

Fortified/Functional Packaged Food in Romania

23 pages, Jun 2018

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

FF packaged food sales driven by health concerns

Rising consumer health awareness fuelled demand for FF packaged food in 2017. For example, parents’ growing concerns over the heath of their children drove sales within FF milk formula, while FF breakfast cereals and FF dairy benefited from changing lifestyle trends, with consumers becoming more aware of the health benefits of products in these areas, such as immune, digestive and heart health support.

Consumers increasingly appreciate digestive health properties of probiotics

Consumers increasingly associate probiotics with digestive health, with Danone’s Activia being virtually synonymous with probiotic yoghurt. In addition, a growing number of other brands use the name Bifidus in order to attract consumers.

Ageing population stimulates sales of FF packaged food

Romania’s population continues to age due to increasing life expectancy, the falling birth rate and widespread emigration of young families with children. The growth of the number of older people in the country will continue to fuel demand for FF food with added health benefits over the coming years.

COMPETITIVE LANDSCAPE

International companies continue to dominate sales

International companies remain the undisputed leaders within FF packaged food in Romania, dominating all areas (eg Nestlé Romania in FF Milk formula and FF breakfast cereals, Danone PDPA in FF dairy-based yoghurt, Mondelez Romania in FF sweet biscuits, and Wrigley Romania in FF chewing gum). These companies focus on prime positioning, like general wellbeing (vitamins and minerals), digestive health (probiotics and fibre) and oral and respiratory health (xylitol, eucalyptus and menthol).

Health claims create brand awareness and fuel demand

Regulation of health claims for FF packaged food remains relatively lax. Most FF packaged food brands compete within FF baby food, FF breakfast cereals, FF dairy and FF chewing gum.

Advertising sustains brand adoption

Advertising of FF packaged food is dominated by international brands, with health claims helping to boost demand. As a result, the heaviest advertising was focused on leading brands found in the portfolios of top international players.

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Functional Food Sample Report Functional Food Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview: Discover the latest market trends and uncover sources of future market growth for the Fortified/Functional Packaged Food industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

The Fortified/Functional Packaged Food in Romania market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Passport market research database.

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Fortified/Functional Packaged Food in Romania - Category analysis

HEADLINES

PROSPECTS

FF packaged food sales driven by health concerns

Consumers increasingly appreciate digestive health properties of probiotics

Ageing population stimulates sales of FF packaged food

COMPETITIVE LANDSCAPE

International companies continue to dominate sales

Health claims create brand awareness and fuel demand

Advertising sustains brand adoption

CATEGORY DATA

Table 1 Sales of Fortified/Functional Packaged Food by Category: Value 2012-2017
Table 2 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2012-2017
Table 3 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2012-2017
Table 4 Key Functional Ingredients in Fortified/Functional Bread: % Value 2012-2017
Table 5 Key Functional Ingredients in Fortified/Functional Chocolate Confectionery: % Value 2012-2017
Table 6 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2012-2017
Table 7 Key Functional Ingredients in Fortified/Functional Milk: % Value 2012-2017
Table 8 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2012-2017
Table 9 Sales of Fortified/Functional Dairy-based Yoghurt by Standard Fat vs Reduced Fat: % Value 2012-2017
Table 10 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2013-2017
Table 11 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2014-2017
Table 12 LBN Brand Shares of Fortified/Functional Bread: % Value 2014-2017
Table 13 Distribution of Fortified/Functional Packaged Food by Format: % Value 2012-2017
Table 14 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2017-2022
Table 15 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2017-2022

Health and Wellness in Romania - Industry Overview

EXECUTIVE SUMMARY

Health-awareness leads to market growth

The local supply of fruit and mineral water may be key to production

Low demand hampers the competitive environment

Hypermarkets is the main distribution channel

Health concerns may boost the market

MARKET DATA

Table 16 Sales of Health and Wellness by Type: Value 2012-2017
Table 17 Sales of Health and Wellness by Type: % Value Growth 2012-2017
Table 18 Sales of Health and Wellness by Category: Value 2012-2017
Table 19 Sales of Health and Wellness by Category: % Value Growth 2012-2017
Table 20 Sales of Health and Wellness by Prime Positioning: Value 2012-2017
Table 21 Sales of Health and Wellness by Prime Positioning: % Value Growth 2012-2017
Table 22 NBO Company Shares of Health and Wellness: % Value 2013-2017
Table 23 LBN Brand Shares of Health and Wellness: % Value 2014-2017
Table 24 Distribution of Health and Wellness by Format: % Value 2012-2017
Table 25 Distribution of Health and Wellness by Format and Category: % Value 2017
Table 26 Forecast Sales of Health and Wellness by Type: Value 2017-2022
Table 27 Forecast Sales of Health and Wellness by Type: % Value Growth 2017-2022
Table 28 Forecast Sales of Health and Wellness by Category: Value 2017-2022
Table 29 Forecast Sales of Health and Wellness by Category: % Value Growth 2017-2022
Table 30 Forecast Sales of Health and Wellness by Prime Positioning: Value 2017-2022
Table 31 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2017-2022

Megatrends

Country Report

Fortified/Functional Packaged Food in Romania

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Executive Summary

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PROSPECTS

FF packaged food sales driven by health concerns

Consumers increasingly appreciate digestive health properties of probiotics

Ageing population stimulates sales of FF packaged food

COMPETITIVE LANDSCAPE

International companies continue to dominate sales

Health claims create brand awareness and fuel demand

Advertising sustains brand adoption

Samples

Overview

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Table of Contents

Fortified/Functional Packaged Food in Romania - Category analysis

HEADLINES

PROSPECTS

FF packaged food sales driven by health concerns

Consumers increasingly appreciate digestive health properties of probiotics

Ageing population stimulates sales of FF packaged food

COMPETITIVE LANDSCAPE

International companies continue to dominate sales

Health claims create brand awareness and fuel demand

Advertising sustains brand adoption

CATEGORY DATA

Health and Wellness in Romania - Industry Overview

EXECUTIVE SUMMARY

Health-awareness leads to market growth

The local supply of fruit and mineral water may be key to production

Low demand hampers the competitive environment

Hypermarkets is the main distribution channel

Health concerns may boost the market

MARKET DATA

SOURCES

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