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Country Report

Fortified/Functional Packaged Food in

Fortified/Functional Packaged Food in Russia

26 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Fortified/functional packaged food spreading to new categories

Traditionally, fortified/functional packaged food in Russia has been dominated by FF dairy and FF baby food. However, fortified/functional products are now spreading to other packaged food areas.

Still scope for growth within FF bread

Over the last three years, FF bread saw a decline in retail volume sales as a result of the economic downturn in Russia and increasing consumer price sensitivity. However, currently low per capita consumption in this area means that there is scope for development over the forecast period.

Scope for differently positioned brands

Most fortified/functional packaged food has general wellbeing, immune support and digestive health positioning. As a result, there is a lack of other types of positioning such as beauty from within, endurance, energy boosting and weight management.

COMPETITIVE LANDSCAPE

Multinational players continue to lead sales

Danone Industriya continued to lead sales in 2017, followed by Nestlé Russia. Both companies are present in FF dairy and FF baby food, where they have strong value shares.

Danone launches new probiotic drinking yoghurt

In May 2017, Danone Industriya introduced its new Activia Drink & Fit line, with the probiotic yoghurt boasting a unique new packaging design. The fact that the brand comes in a plastic cup with a straw means it is ideal for on-the-go consumption.

Scope to reduce prices via import substitution

Price consciousness among Russian consumers has increased drastically since the beginning of the economic downturn in 2014. To support the development of fortified/functional products, domestic manufacturers and international companies with production facilities in Russia are looking for ways to substitute more expensive imported fortification ingredients with domestically manufactured ones.

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Functional Food Sample Report Functional Food Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview: Discover the latest market trends and uncover sources of future market growth for the Fortified/Functional Packaged Food industry in Russia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

The Fortified/Functional Packaged Food in Russia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Passport market research database.

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Fortified/Functional Packaged Food in Russia - Category analysis

HEADLINES

PROSPECTS

Fortified/functional packaged food spreading to new categories

Still scope for growth within FF bread

Scope for differently positioned brands

COMPETITIVE LANDSCAPE

Multinational players continue to lead sales

Danone launches new probiotic drinking yoghurt

Scope to reduce prices via import substitution

CATEGORY DATA

Table 1 Sales of Fortified/Functional Packaged Food by Category: Value 2012-2017
Table 2 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2012-2017
Table 3 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2012-2017
Table 4 Key Functional Ingredients in Fortified/Functional Bread: % Value 2012-2017
Table 5 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2012-2017
Table 6 Key Functional Ingredients in Fortified/Functional Milk: % Value 2012-2017
Table 7 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2012-2017
Table 8 Sales of Fortified/Functional Dairy-based Yoghurt by Standard Fat vs Reduced Fat: % Value 2012-2017
Table 9 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2013-2017
Table 10 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2014-2017
Table 11 LBN Brand Shares of Fortified/Functional Bread: % Value 2014-2017
Table 12 Distribution of Fortified/Functional Packaged Food by Format: % Value 2012-2017
Table 13 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2017-2022
Table 14 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2017-2022

Health and Wellness in Russia - Industry Overview

EXECUTIVE SUMMARY

Health and wellness witnesses slow growth as the Russian economy stabilises

Snacking trend becomes evident in health and wellness

Major international players continue to lead

Independent food stores gain strength

Health and wellness to remain dependent on macroeconomic trends

MARKET DATA

Table 15 Sales of Health and Wellness by Type: Value 2012-2017
Table 16 Sales of Health and Wellness by Type: % Value Growth 2012-2017
Table 17 Sales of Health and Wellness by Category: Value 2012-2017
Table 18 Sales of Health and Wellness by Category: % Value Growth 2012-2017
Table 19 Sales of Health and Wellness by Prime Positioning: Value 2012-2017
Table 20 Sales of Health and Wellness by Prime Positioning: % Value Growth 2012-2017
Table 21 NBO Company Shares of Health and Wellness: % Value 2013-2017
Table 22 LBN Brand Shares of Health and Wellness: % Value 2014-2017
Table 23 Distribution of Health and Wellness by Format: % Value 2012-2017
Table 24 Distribution of Health and Wellness by Format and Category: % Value 2017
Table 25 Forecast Sales of Health and Wellness by Type: Value 2017-2022
Table 26 Forecast Sales of Health and Wellness by Type: % Value Growth 2017-2022
Table 27 Forecast Sales of Health and Wellness by Category: Value 2017-2022
Table 28 Forecast Sales of Health and Wellness by Category: % Value Growth 2017-2022
Table 29 Forecast Sales of Health and Wellness by Prime Positioning: Value 2017-2022
Table 30 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2017-2022

Megatrends

Country Report

Fortified/Functional Packaged Food in Russia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Fortified/functional packaged food spreading to new categories

Still scope for growth within FF bread

Scope for differently positioned brands

COMPETITIVE LANDSCAPE

Multinational players continue to lead sales

Danone launches new probiotic drinking yoghurt

Scope to reduce prices via import substitution

Samples

Overview

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Samples (FAQs about Samples):

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Table of Contents

Fortified/Functional Packaged Food in Russia - Category analysis

HEADLINES

PROSPECTS

Fortified/functional packaged food spreading to new categories

Still scope for growth within FF bread

Scope for differently positioned brands

COMPETITIVE LANDSCAPE

Multinational players continue to lead sales

Danone launches new probiotic drinking yoghurt

Scope to reduce prices via import substitution

CATEGORY DATA

Health and Wellness in Russia - Industry Overview

EXECUTIVE SUMMARY

Health and wellness witnesses slow growth as the Russian economy stabilises

Snacking trend becomes evident in health and wellness

Major international players continue to lead

Independent food stores gain strength

Health and wellness to remain dependent on macroeconomic trends

MARKET DATA

SOURCES

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