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Country Report

Fortified/Functional Packaged Food in

Fortified/Functional Packaged Food in Russia

Jan 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

FF yoghurt drives growth in FF dairy as consumers favour more natural products in 2020

Fortified/functional packaged food recorded stronger retail value and volume growth in 2020 compared to 2019, driven by faster growth in the largest category of FF dairy. This in turn reflected a continued shift towards FF yoghurt.

Switch to breastfeeding, a declining birth rate and pressure on incomes hinder growth of FF baby food in 2020

FF milk formula continued to account for the majority of retail value sales within FF baby food in 2020. However, the category faced challenges in terms of volume sales in 2020 due to the growing popularity of breastfeeding.

Livingood from Makfa OAO helps to drive growth of FF pasta in 2020

FF pasta, as a small and relatively new category in Russia, posted further double-digit value growth in 2020 due to the launch of new brand Livingood by major dried pasta player Makfa OAO. One of the first products in the Livingood line is an oatmeal pasta containing beta-glucan.

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Functional Food Sample Report Functional Food Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview: Discover the latest market trends and uncover sources of future market growth for the Fortified/Functional Packaged Food industry in Russia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

The Fortified/Functional Packaged Food in Russia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Passport market research database.

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Fortified/Functional Packaged Food in Russia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

FF yoghurt drives growth in FF dairy as consumers favour more natural products in 2020

Switch to breastfeeding, a declining birth rate and pressure on incomes hinder growth of FF baby food in 2020

Livingood from Makfa OAO helps to drive growth of FF pasta in 2020

RECOVERY AND OPPORTUNITIES

Low but steady value growth for FF dairy as consumers shift towards FF milk and yoghurt and FF fromage frais and quark

Gradual recovery for FF milk formula and FF prepared baby food despite economic headwinds

FF chocolate confectionery will struggle to shake off perception as an unhealthy product

CATEGORY DATA

Table 1 Sales of Fortified/Functional Packaged Food by Category: Value 2015-2020
Table 2 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2015-2020
Table 3 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2015-2020
Table 4 Key Functional Ingredients in Fortified/Functional Bread: % Value 2015-2020
Table 5 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2015-2020
Table 6 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2015-2020
Table 7 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2015-2020
Table 8 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2016-2020
Table 9 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2017-2020
Table 10 LBN Brand Shares of Fortified/Functional Bread: % Value 2017-2020
Table 11 Distribution of Fortified/Functional Packaged Food by Format: % Value 2015-2020
Table 12 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2020-2025
Table 13 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2020-2025

Health and Wellness in Russia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on health and wellness

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for health and wellness?

MARKET DATA

Table 14 Sales of Health and Wellness by Type: Value 2015-2020
Table 15 Sales of Health and Wellness by Type: % Value Growth 2015-2020
Table 16 Sales of Health and Wellness by Category: Value 2015-2020
Table 17 Sales of Health and Wellness by Category: % Value Growth 2015-2020
Table 18 Sales of Health and Wellness by Prime Positioning: Value 2015-2020
Table 19 Sales of Health and Wellness by Prime Positioning: % Value Growth 2015-2020
Table 20 NBO Company Shares of Health and Wellness: % Value 2016-2020
Table 21 LBN Brand Shares of Health and Wellness: % Value 2017-2020
Table 22 Distribution of Health and Wellness by Format: % Value 2015-2020
Table 23 Distribution of Health and Wellness by Format and Category: % Value 2020
Table 24 Forecast Sales of Health and Wellness by Type: Value 2020-2025
Table 25 Forecast Sales of Health and Wellness by Type: % Value Growth 2020-2025
Table 26 Forecast Sales of Health and Wellness by Category: Value 2020-2025
Table 27 Forecast Sales of Health and Wellness by Category: % Value Growth 2020-2025
Table 28 Forecast Sales of Health and Wellness by Prime Positioning: Value 2020-2025
Table 29 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2020-2025

Megatrends

Country Report

Fortified/Functional Packaged Food in Russia

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

FF yoghurt drives growth in FF dairy as consumers favour more natural products in 2020

Switch to breastfeeding, a declining birth rate and pressure on incomes hinder growth of FF baby food in 2020

Livingood from Makfa OAO helps to drive growth of FF pasta in 2020

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Overview

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Table of Contents

Fortified/Functional Packaged Food in Russia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

FF yoghurt drives growth in FF dairy as consumers favour more natural products in 2020

Switch to breastfeeding, a declining birth rate and pressure on incomes hinder growth of FF baby food in 2020

Livingood from Makfa OAO helps to drive growth of FF pasta in 2020

RECOVERY AND OPPORTUNITIES

Low but steady value growth for FF dairy as consumers shift towards FF milk and yoghurt and FF fromage frais and quark

Gradual recovery for FF milk formula and FF prepared baby food despite economic headwinds

FF chocolate confectionery will struggle to shake off perception as an unhealthy product

CATEGORY DATA

Health and Wellness in Russia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on health and wellness

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for health and wellness?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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