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Learn moreFeb 2020
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Fortified /functional dairy and fortified/ functional baby food maintain their hold of the largest shares of value sales in 2019. Fortified/functional products have been traditionally durable in both dairy and baby food for many years, and their growth looks set to continue, albeit at a slightly slower pace, over the forecast period.
Fortified/ functional cereal bars led fortified/functional packaged food in terms of growth in 2019 and is likely to see further active growth over the forecast period. As with fortified/functional breakfast cereals, fortified/functional cereal bars is driven by Nestlé Russia OOO, a company which enjoys an extensive presence in fortified/functional with several of its brands.
Based on the health claims carried by fortified/functional product packaging, most fortified/functional packaged food in Russia is positioned around general wellbeing, immune support and digestive health. Several other types of fortified/functional positionings which are specific to certain products are also available.
Danone Russia AO kept continued its lead of fortified/functional packaged food in 2019, followed by Nestlé Russia OOO and Istra-Nutricia OAO in second and third place, respectively. The two top brands were both Danone’s Activa and Actimel, whose leadership remains unchallenged.
The review period saw much activity in fortified/functional dairy, with the launch of several new brands in the wake of rising consumer interest in fortified/functional yoghurt and milk products. Domestic company Firma Agrokompleks Imeni N.
Fortified/functional protein/energy bars remains a niche within fortified/functional packaged food. Although its products are popular among those engaged in sport, other Russian consumers treat fortified/functional protein/ energy bars with caution, considering them to be not entirely “natural”.
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Overview: Discover the latest market trends and uncover sources of future market growth for the Fortified/Functional Packaged Food industry in Russia with research from Euromonitor's team of in-country analysts.
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The Fortified/Functional Packaged Food in Russia market research report includes:
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This industry report originates from Passport, our Passport market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.