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Learn moreFeb 2020
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A rise in health awareness among young consumers in Saudi Arabia strengthened demand for FF packaged food in 2019. In 2019, manufacturers in areas such as dairy, confectionery, baby food, breakfast cereals and vegetable and seed oil, continued to fortify their products with fibre, vitamins, minerals and other nutrients, appealing to the rise of health-conscious consumers.
Marketing and promotions had a strong influence on raising awareness for FF packaged food in 2019, with increasing competition among players, especially local ones, increasing the levels of advertising and promotions in FF foods.
In 2019, FF packaged food remained widely available across multiple modern and traditional retailing channels in Saudi Arabia. Moreover, FF options are priced similarly to regular packaged food products and are therefore much more affordable than other health and wellness offerings – particularly organic goods.
Nestlé maintained its leading position in FF packaged food in 2019. This is mainly due to its flagship FF powder milk formula brand, Nido, which has a massive following of loyal consumers who appreciate its high quality and consider it to be nutritious.
Baby food and dairy producers continued to lead FF packaged food in 2019. Nestlé was the overall leader in value terms, followed by Almarai, RONESCA, Wyeth-Ayerst International and further down the rankings, Al Safi Danone.
Dairy products are one of the major packaged food areas which offer Fortified/functional ingredients. Strong examples of this are offerings from established players like Almarai, Nada and Nestlé, and frequent new product developments and launches - such as FF Greek yoghurt - has further boosted growth in this areas in 2019.
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Overview: Discover the latest market trends and uncover sources of future market growth for the Fortified/Functional Packaged Food industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
The Fortified/Functional Packaged Food in Saudi Arabia market research report includes:
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.