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Country Report

Fortified/Functional Packaged Food in

Fortified/Functional Packaged Food in Saudi Arabia

Feb 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Measures to control COVID-19 boost sales of FF packaged food

FF packaged food saw stronger growth in 2020 in current value and retail volume terms compared to 2019, with the nationwide lockdown pushing consumers to stockpile products. Furthermore, the disruption to foodservice also benefited sales of FF packaged food with consumers eating more meals and snacks at home.

FF breakfast cereals performs well as consumers stockpile

FF packaged food is one of the largest areas of HW packaged food in Saudi Arabia, with FF milk formula and FF dairy alone accounting for almost a third of total value sales. Nevertheless, other areas of FF packaged food also saw strong growth in 2020 in response to the challenges presented by COVID-19.

FF benefits from healthy and affordable image

COVID-19 has placed a strong focus on the immune system, with consumers becoming acutely aware of its role in fighting off the infection. As such, many people turned to FF packaged food as a way to boost their immune system, going in search of products with immunity-boosting nutrients such as vitamins C, D and E, iron and zinc, among others.

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Functional Food Sample Report Functional Food Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview: Discover the latest market trends and uncover sources of future market growth for the Fortified/Functional Packaged Food industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

The Fortified/Functional Packaged Food in Saudi Arabia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Passport market research database.

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Fortified/Functional Packaged Food in Saudi Arabia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Measures to control COVID-19 boost sales of FF packaged food

FF breakfast cereals performs well as consumers stockpile

FF benefits from healthy and affordable image

RECOVERY AND OPPORTUNITIES

FF packaged food set for bright future

Rising awareness of the importance of a nutritionally balanced diet set to drive growth

Distribution set to expand

CATEGORY DATA

Table 1 Sales of Fortified/Functional Packaged Food by Category: Value 2015-2020
Table 2 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2015-2020
Table 3 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2015-2020
Table 4 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2015-2020
Table 5 Key Functional Ingredients in Fortified/Functional Milk: % Value 2015-2020
Table 6 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2015-2020
Table 7 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2016-2020
Table 8 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2017-2020
Table 9 Distribution of Fortified/Functional Packaged Food by Format: % Value 2015-2020
Table 10 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2020-2025
Table 11 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2020-2025

Health and Wellness in Saudi Arabia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on health and wellness

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for health and wellness?

MARKET DATA

Table 12 Sales of Health and Wellness by Type: Value 2015-2020
Table 13 Sales of Health and Wellness by Type: % Value Growth 2015-2020
Table 14 Sales of Health and Wellness by Category: Value 2015-2020
Table 15 Sales of Health and Wellness by Category: % Value Growth 2015-2020
Table 16 Sales of Health and Wellness by Prime Positioning: Value 2015-2020
Table 17 Sales of Health and Wellness by Prime Positioning: % Value Growth 2015-2020
Table 18 NBO Company Shares of Health and Wellness: % Value 2016-2020
Table 19 LBN Brand Shares of Health and Wellness: % Value 2017-2020
Table 20 Distribution of Health and Wellness by Format: % Value 2015-2020
Table 21 Distribution of Health and Wellness by Format and Category: % Value 2020
Table 22 Forecast Sales of Health and Wellness by Type: Value 2020-2025
Table 23 Forecast Sales of Health and Wellness by Type: % Value Growth 2020-2025
Table 24 Forecast Sales of Health and Wellness by Category: Value 2020-2025
Table 25 Forecast Sales of Health and Wellness by Category: % Value Growth 2020-2025
Table 26 Forecast Sales of Health and Wellness by Prime Positioning: Value 2020-2025
Table 27 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2020-2025

Megatrends

Country Report

Fortified/Functional Packaged Food in Saudi Arabia

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Measures to control COVID-19 boost sales of FF packaged food

FF breakfast cereals performs well as consumers stockpile

FF benefits from healthy and affordable image

Samples

Overview

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Samples (FAQs about Samples):

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Table of Contents

Fortified/Functional Packaged Food in Saudi Arabia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Measures to control COVID-19 boost sales of FF packaged food

FF breakfast cereals performs well as consumers stockpile

FF benefits from healthy and affordable image

RECOVERY AND OPPORTUNITIES

FF packaged food set for bright future

Rising awareness of the importance of a nutritionally balanced diet set to drive growth

Distribution set to expand

CATEGORY DATA

Health and Wellness in Saudi Arabia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on health and wellness

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for health and wellness?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

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