Fortified/Functional Packaged Food in Singapore

2020 IMPACT

Coronavirus (COVID-19) spikes the demand for FF packaged food as consumers seek nutrient-packed products to improve health

The government’s efforts to curb Coronavirus (COVID-19) community transmissions included the closure of stand-alone foodservice outlets and remote working and studying in 2020. At the same time, consumers were required to stay at home and avoid unnecessary contact with others.

FF probiotic yoghurt benefits from immunity perception and transfer of on-trade yoghurt shake trend to the home during the pandemic

In first half of 2020, as the pandemic spread in Singapore, consumers sought immune boosters. This supported the demand for probiotic products, which were perceived to provide a level of immunity from the virus.

Players active in staples or perceived essential categories tend to perform well in 2020 as home seclusion increases retail sales and at-home consumption

As consumers worked and studied from home, and generally spent long hours in the home, in line with strict government policies during the pandemic, staples and perceived essential products like FF bread, probiotic yoghurt, powder milk and vegetable and seed oil enjoyed strong retail sales growth in 2020. While baby food is perceived as essential, declines in the birth rate resulted in decreases in retail volume and current value sales of FF baby food through the review period.

Files are delivered directly into your account within a few minutes of purchase.