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Learn moreJan 2021
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The government’s efforts to curb Coronavirus (COVID-19) community transmissions included the closure of stand-alone foodservice outlets and remote working and studying in 2020. At the same time, consumers were required to stay at home and avoid unnecessary contact with others.
In first half of 2020, as the pandemic spread in Singapore, consumers sought immune boosters. This supported the demand for probiotic products, which were perceived to provide a level of immunity from the virus.
As consumers worked and studied from home, and generally spent long hours in the home, in line with strict government policies during the pandemic, staples and perceived essential products like FF bread, probiotic yoghurt, powder milk and vegetable and seed oil enjoyed strong retail sales growth in 2020. While baby food is perceived as essential, declines in the birth rate resulted in decreases in retail volume and current value sales of FF baby food through the review period.
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Overview: Discover the latest market trends and uncover sources of future market growth for the Fortified/Functional Packaged Food industry in Singapore with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
The Fortified/Functional Packaged Food in Singapore market research report includes:
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This industry report originates from Passport, our Passport market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.