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High-protein products recorded strong growth during both 2018 and 2019, with numerous product launches and innovations hitting shelves. These products are part of a healthier lifestyle and are marketed not only for active individuals but anyone who wants to maintain or increase their health and wellness.
Fortified/functional packaged foods continued to see stiff cross-industry competition from vitamins and dietary supplements during 2019. Products fortified with vitamins, minerals are also, in most cases, either organic or free from, tracked in other health and wellness areas.
Healthier snack players are developing fortified/functional packaged foods, being a key driver of growth.
More significant marketing support for fortified/functional products will likely become available over the forecast period, thanks to a growing demand for healthier brands. Marketing and promotional strategies will likely focus on adverts in health-related magazines, internet sites and product labelling.
More convenient packaging and smart product presentation in retail stores will drive growth for competitors over the forecast period. Packaging is essential for impulse shopping and on-the-go products or fortified/functional snacking options (for instance snack bars), with easy, accessible packaging making it a simpler purchasing decision for consumers.
Local product origin is gaining popularity among Slovak consumers, and domestic players can use this angle to compete in the landscape. Food of local origin has the benefit of not only being healthy but of being fresher, with low travel miles.
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Overview: Discover the latest market trends and uncover sources of future market growth for the Fortified/Functional Packaged Food industry in Slovakia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
The Fortified/Functional Packaged Food in Slovakia market research report includes:
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.