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Learn moreFeb 2021
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Growing health concerns in 2020 provide a boost for health beneficial products as consumers sought out brands to helped them maintain their good health, boosted immunity or provided additional vitamins and minerals for their wellbeing. In 2020, COVID-19 triggered dynamic growth of vitamins and dietary supplements, which slightly limited spending on fortified package food products at first.
Le&CO Ham with Vitamins (pork and turkey) was introduced in late 2019 in Slovakia, inspiring a whole new level of health-beneficial staple products. Its key attributes include a high meat content (92%) and fortification with vitamins A, B1, B3, B5, B6, B12, C and E (with a level greater than 25% of the daily recommended dosage of each element).
Local product origin is gaining popularity amongst Slovak consumers, and domestic players can use this angle to compete in the landscape. Food of local origin has the benefit of not only being healthy but of being fresher, with low travel miles.
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Overview: Discover the latest market trends and uncover sources of future market growth for the Fortified/Functional Packaged Food industry in Slovakia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
The Fortified/Functional Packaged Food in Slovakia market research report includes:
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This industry report originates from Passport, our Passport market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.