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Country Report

Fortified/Functional Packaged Food in

Fortified/Functional Packaged Food in Spain

23 pages, Jun 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Fortified/functional packaged food struggles as health-conscious consumers go natural

The move of health-conscious consumers towards natural products is hampering the performance of fortified/functional references in Spain, as the category has reached a certain level of maturity. Fortified/functional products are seen as too artificial by some consumers, who are increasingly opting for products within other health and wellness categories.

Players’ hands are tied by high regulation

The tightening EFSA (European Food Safety Agency) regulation around health claims makes it difficult for players to innovate in fortified/functional packaged food. European legislation in this regard is very prohibitive, and it takes a long time for a new claim to be approved.

Economic consolidation to weigh in favour of fortified/functional products

During the forecast period, the expected growth of the Spanish economy is likely to contribute to an improvement in the labour market, and consequently lead to growth in disposable incomes amongst consumers. As the economic situation improves, consumers will be more willing to pay higher prices for fortified/functional products.

COMPETITIVE LANDSCAPE

Danone leads fortified/functional packaged food

Danone continued to lead fortified/functional packaged food in Spain in 2017. Its hegemony in FF yoghurt, with its very popular brands Activia, Actimel, Densia, Danacol and Vitalinea, explains the strong position of the French giant.

Private label loses ground as consumers move towards premium products

Private label has a consolidated position within fortified/functional packaged food, with key players including retailers Mercadona, Lidl Supermercados and Centros Comerciales Carrefour. However, in 2017 private label saw its share eroded, as consumers moved towards branded references in search of added value and differentiation.

Natural ingredients and superfoods to revitalise FF yoghurt

In an attempt to revitalise sales of FF yoghurt, Danone expanded its Actimel range, with the incorporation of natural ingredients and superfood elements in the formulae. The new references include Actimel with a touch of pomegranate, blueberries and maca, Actimel Royal Jelly and oat and Actimel Ginseng 0% fat content.

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Samples

Functional Food Sample Report Functional Food Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview: Discover the latest market trends and uncover sources of future market growth for the Fortified/Functional Packaged Food industry in Spain with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

The Fortified/Functional Packaged Food in Spain market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Passport market research database.

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Fortified/Functional Packaged Food in Spain - Category analysis

HEADLINES

PROSPECTS

Fortified/functional packaged food struggles as health-conscious consumers go natural

Players’ hands are tied by high regulation

Economic consolidation to weigh in favour of fortified/functional products

COMPETITIVE LANDSCAPE

Danone leads fortified/functional packaged food

Private label loses ground as consumers move towards premium products

Natural ingredients and superfoods to revitalise FF yoghurt

CATEGORY DATA

Table 1 Sales of Fortified/Functional Packaged Food by Category: Value 2012-2017
Table 2 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2012-2017
Table 3 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2012-2017
Table 4 Key Functional Ingredients in Fortified/Functional Bread: % Value 2012-2017
Table 5 Key Functional Ingredients in Fortified/Functional Chocolate Confectionery: % Value 2012-2017
Table 6 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2012-2017
Table 7 Key Functional Ingredients in Fortified/Functional Milk: % Value 2012-2017
Table 8 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2012-2017
Table 9 Sales of Fortified/Functional Dairy-based Yoghurt by Standard Fat vs Reduced Fat: % Value 2012-2017
Table 10 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2013-2017
Table 11 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2014-2017
Table 12 LBN Brand Shares of Fortified/Functional Bread: % Value 2014-2017
Table 13 Distribution of Fortified/Functional Packaged Food by Format: % Value 2012-2017
Table 14 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2017-2022
Table 15 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2017-2022

Health and Wellness in Spain - Industry Overview

EXECUTIVE SUMMARY

Rising health consciousness and economic growth support sales of health and wellness products

Organic, naturally healthy and free from gain ground

Manufacturers focus on innovation and product reformulation

Distribution in the hands of major grocery chains

Positive development expected over the forecast period

MARKET DATA

Table 16 Sales of Health and Wellness by Type: Value 2012-2017
Table 17 Sales of Health and Wellness by Type: % Value Growth 2012-2017
Table 18 Sales of Health and Wellness by Category: Value 2012-2017
Table 19 Sales of Health and Wellness by Category: % Value Growth 2012-2017
Table 20 Sales of Health and Wellness by Prime Positioning: Value 2012-2017
Table 21 Sales of Health and Wellness by Prime Positioning: % Value Growth 2012-2017
Table 22 NBO Company Shares of Health and Wellness: % Value 2013-2017
Table 23 LBN Brand Shares of Health and Wellness: % Value 2014-2017
Table 24 Distribution of Health and Wellness by Format: % Value 2012-2017
Table 25 Distribution of Health and Wellness by Format and Category: % Value 2017
Table 26 Forecast Sales of Health and Wellness by Type: Value 2017-2022
Table 27 Forecast Sales of Health and Wellness by Type: % Value Growth 2017-2022
Table 28 Forecast Sales of Health and Wellness by Category: Value 2017-2022
Table 29 Forecast Sales of Health and Wellness by Category: % Value Growth 2017-2022
Table 30 Forecast Sales of Health and Wellness by Prime Positioning: Value 2017-2022
Table 31 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2017-2022

Megatrends

Country Report

Fortified/Functional Packaged Food in Spain

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Executive Summary

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PROSPECTS

Fortified/functional packaged food struggles as health-conscious consumers go natural

Players’ hands are tied by high regulation

Economic consolidation to weigh in favour of fortified/functional products

COMPETITIVE LANDSCAPE

Danone leads fortified/functional packaged food

Private label loses ground as consumers move towards premium products

Natural ingredients and superfoods to revitalise FF yoghurt

Samples

Overview

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Samples (FAQs about Samples):

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Table of Contents

Fortified/Functional Packaged Food in Spain - Category analysis

HEADLINES

PROSPECTS

Fortified/functional packaged food struggles as health-conscious consumers go natural

Players’ hands are tied by high regulation

Economic consolidation to weigh in favour of fortified/functional products

COMPETITIVE LANDSCAPE

Danone leads fortified/functional packaged food

Private label loses ground as consumers move towards premium products

Natural ingredients and superfoods to revitalise FF yoghurt

CATEGORY DATA

Health and Wellness in Spain - Industry Overview

EXECUTIVE SUMMARY

Rising health consciousness and economic growth support sales of health and wellness products

Organic, naturally healthy and free from gain ground

Manufacturers focus on innovation and product reformulation

Distribution in the hands of major grocery chains

Positive development expected over the forecast period

MARKET DATA

SOURCES

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