Fortified/Functional Packaged Food in Spain

2020 IMPACT

COVID-19 boosts consumer interest in health maintenance, driving a return to growth in retail current value sales

COVID-19 had a significant positive effect on demand for fortified/functional (FF) packaged food, with retail current value sales rising for the first time in nine years during 2020. Dairy accounts for the bulk of retail current value sales of FF packaged food in Spain, with yoghurt particularly popular, and retail current value sales of FF dairy expanded for the first time in 11 years.

Arla Foods SA seeks to take protein fortification to the next level

In 2020, Arla Foods SA launched dairy products fortified with of BCAAs – branched chain amino acids – under its Arla Protein brand. These include a lactose-free milk chocolate milk shake that contains no added sugars.

Local player launches organic, fortified ice cream you can make at home

Local player Nutra Ice’s eponymous brand is a functional organic ice cream that consumers can make at home. According to the company, “Our products are formulated in organic powder form to allow the consumer to make our ice cream at home by adding animal or vegetable milk, beating at room temperature to homogenise the mixture and dosing into tubs for subsequent freezing.

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