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FF packaged food will post strong growth in 2020 as Swiss people consume these products as prevention against COVID-19. Products enriched with vitamins are known to be good for the immune system and thus attracted many fearful consumers.
FF cereal bars will record the greatest current value growth in 2020 as the category benefits from the healthy snacking trend. In the review period, several manufacturers encouraged this trend by introducing smaller packages for on-the-go consumption and/or smaller product formats.
As well as vitamin-enhanced products, consumers, particularly those interested in exercise, are increasingly seeking protein-enriched foods. As such, new product developments that are high in protein are being launched on a regular basis.
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Overview: Discover the latest market trends and uncover sources of future market growth for the Fortified/Functional Packaged Food industry in Switzerland with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
The Fortified/Functional Packaged Food in Switzerland market research report includes:
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.