Fortified/Functional Packaged Food in Switzerland

PROSPECTS

Positive but relatively modest growth expected over the forecast period

Busy lifestyles continue encouraging Swiss consumers to opt for quick and convenient options to improve their daily intake of vitamins and minerals. Busy lifestyles leave little time for cooking at home and thinking about the necessary vitamins, so FF packaged food is expected to continue addressing that demand.

Greater interest in natural and organic products could hit FF packaged food sales

The popularity of FF products is set to continue declining, while NH, organic and free from products will become more widely appreciated. Swiss consumers increasingly associate healthier diets with authenticity and naturalness rather than with functional additives.

Strong performance of FF cereal bars

Healthy eating and convenience will remain major trends in Switzerland over the forecast period, with many products meeting with criticism for their high levels of sugar and salt. FF cereal bars is expected to continue to be the most dynamic product over the forecast period.

COMPETITIVE LANDSCAPE

Migros will continue to lead sales

Migros Genossenschaftsbund is expected to remain the leading player in FF packaged food over the forecast period. This is primarily attributable to the retail giant’s extensive range of private label products that it developed to compete directly with other major FF players’ lines.

Private label continues to dominate FF packaged food sales

Private label will remain the dominant force in FF packaged food in terms of overall value share. Migros and Coop are extremely well positioned to continue leading FF packaged food over the forecast period, with their respective private label ranges being well established and characterised by dynamic new product introduction rates.

New product launches to help drive growth in FF packaged food

New product developments that are high in protein are being launched on a regular basis. There are various product styles appearing, one of which is Skyr, which is positioned as a product that is naturally high in protein.

Files are delivered directly into your account within a few minutes of purchase.