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As concerns about immunity and wellbeing grew in the wake of the COVID-19 pandemic, more Czech consumers began to take care of their health and purchased more packaged food variants with added value during 2020. In dairy, products with added probiotics and protein grew in popularity, as consumers associate these with better immunity.
Snack bars with added protein also generated interest, with FF protein/energy recording strong growth in both retail current value and volume terms in 2020, albeit at a rate slower than that seen across the review period. This product area benefits from being highly convenient, and busy consumers often use bars as substitutes for breakfast.
In FF sweet biscuits, Czech consumers demand naturally healthy varieties, such as wholegrain biscuits with high fibre content and biscuits filled with fruit mix. Compared with the review period, this category performed well in 2020 in both retail current value and volume terms, as greater numbers of consumers were forced to stay at home during lockdown and sought out affordable sweet treats with a healthier profile.
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Overview: Discover the latest market trends and uncover sources of future market growth for the Fortified/Functional Packaged Food industry in Czech Republic with research from Euromonitor's team of in-country analysts.
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The Fortified/Functional Packaged Food in Czech Republic market research report includes:
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This industry report originates from Passport, our Passport market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.