Fortified/Functional Packaged Food in the Czech Republic

2020 IMPACT

Immunity-boosting dairy products gain ground in 2020

As concerns about immunity and wellbeing grew in the wake of the COVID-19 pandemic, more Czech consumers began to take care of their health and purchased more packaged food variants with added value during 2020. In dairy, products with added probiotics and protein grew in popularity, as consumers associate these with better immunity.

FF protein/energy bars offer convenience, but growth is hampered slightly in 2020 by closure of fitness facilities

Snack bars with added protein also generated interest, with FF protein/energy recording strong growth in both retail current value and volume terms in 2020, albeit at a rate slower than that seen across the review period. This product area benefits from being highly convenient, and busy consumers often use bars as substitutes for breakfast.

FF sweet biscuits offers locked down consumers affordable sweet treats, but FF confectionery languishes

In FF sweet biscuits, Czech consumers demand naturally healthy varieties, such as wholegrain biscuits with high fibre content and biscuits filled with fruit mix. Compared with the review period, this category performed well in 2020 in both retail current value and volume terms, as greater numbers of consumers were forced to stay at home during lockdown and sought out affordable sweet treats with a healthier profile.

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