Fortified/Functional Packaged Food in the Czech Republic

PROSPECTS

Consumers demand a novel generation of snack bars with benefits

Amid the growing health and wellness trend, more Czech consumers are looking for snack bars that offer more than cereals and sugar. They seek natural and raw snack bars with higher fruit and nut content which are enriched with vitamins and minerals.

FF dairy continues to attract interest during 2018

With increasing wellness awareness in the country together with rising purchasing power among Czech consumers, companies introduced more sophisticated variants over 2017-2018 as the locals sought added values. Interesting new launches in FF probiotic yoghurt in 2018 included Olma Smoothie, a probiotic drinking yoghurt with 40% fruit and vegetable content by Olma as, and limited edition extensions of Hollandia probiotic yoghurt, such as Plum with Cinnamon, and probiotic drinking yoghurt range, Hollandia Balance Jogurtove Smoothie, by Hollandia Karlovy Vary as.

FF sweet biscuits declines

In sweet biscuits, the health and wellness trend developed more significantly during 2018, but Czech consumers seek naturally healthy biscuits – wholegrain biscuits with high fibre content and biscuits filled with fruit mixes. The locals do not demand FF sweet biscuit variants to the same extent.

COMPETITIVE LANDSCAPE

Danone remains the leading player and Mondelez Czech Republic loses sales

Danone as retains the first rank in FF packaged food due to the continuing popularity of its spoonable FF probiotic yoghurt, Danone Activia, and drinking FF probiotic yoghurt, Danone Activia and Actimel. Mondelez Czech Republic sro lost value sales in FF packaged food during 2018 due to the declining consumption of FF sweet biscuits where its Opavia Bebe Rodinne brand holds the dominant position.

Domestic dairies see significant performances

Danone faces strong competition from domestic brands in FF dairy. Domestic dairies Olma as, Hollandia Karlovy Vary as and Polabske Mlekarny as continued to anchor their strong position in FF dairy during 2018, mainly within FF yoghurt and FF fromage frais and quark.

Private label retains a good position in FF breakfast cereals

Private label gained further retail value share of FF breakfast cereals during 2018 due to the stronger penetration of premium private label products. Private label performs best in FF breakfast cereals.

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