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Learn moreFeb 2021
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The Coronavirus (COVID-19) crisis helped fortified/functional packaged food to register its first retail volume and current value growth of the review period over 2020. As consumers looked for products perceived to offer a level of immunity or resistance to illness and the virus, fortified/functional packaged food leveraged sharp increases in sales of all types of food supplements to see an overall rebound.
During the pandemic, consumers became less focused on products with general health and wellbeing claims in favour of options offering more specific benefits. As vitamin D, zinc and other protein-related ingredients, for instance, became linked to immunity from or resistance to COVID-19 in consumers’ minds, the demand for FF packaged food and other products containing these components grew.
In FF snack bars, retail volume and current growth continued to be driven by the increasing demand for protein/energy bars, but also other protein-rich positioned options like cereal bars. FF fruit and nut bars also gained some traction during COVID-19.
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Overview: Discover the latest market trends and uncover sources of future market growth for the Fortified/Functional Packaged Food industry in Netherlands with research from Euromonitor's team of in-country analysts.
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The Fortified/Functional Packaged Food in Netherlands market research report includes:
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This industry report originates from Passport, our Passport market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.