Fortified/Functional Packaged Food in the US

PROSPECTS

Growth of energy bars helped by an increase in consumer snacking

A continuing trend in consumer habits has been the growing desire for convenience when eating food. As consumers are leading increasingly busy lives, many do not want to spend their time preparing food or sitting down for a long meal.

FF non-dairy alternatives

The amounts of nutrients, such as protein, calcium and vitamin D differs greatly between dairy and non-dairy products and between one product and another. Even across non-dairy products there are considerable differences in the volumes of these nutrients as different plant ingredients have different nutrient profiles.

Protein remains prevalent in fortified/functional products

In fortified/functional packaged food, products are fortified with a wide variety of nutrients including vitamins, minerals, probiotics, and fibre. Despite the variety of ingredients, protein stands out as a very important component of the category.

COMPETITIVE LANDSCAPE

Halo Top reinvents the ice cream category

The Halo Top brand is a best-selling ice cream in the US. With its unique offering of low-calorie and added-protein features, this brand has reinvented the ice cream category.

FF energy bars caters to convenience and snacking trends

RXBar by Chicago Bar enjoyed rapid growth in 2018. This FF energy bar is convenient to consume on the go, catering to consumers seeking both convenience and making it an ideal snack, two highly relevant trends in packaged food.

Protein fortification a new and exciting development opportunity for manufacturers

Many companies have introduced products that have been fortified with protein in categories that are traditionally low in protein. This strategy can be a successful way for companies to gain a competitive edge within their category.

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