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Country Report

Fortified/Functional Packaged Food in

Fortified/Functional Packaged Food in the US

27 pages, Jun 2018

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

The dim prospects for milk limit the potential of FF packaged food

Virtually all the dairy milk sold in the US is fortified with vitamin D, making the category the single largest within FF packaged food. Despite this dominance, sales of FF milk came under intense competitive pressure from non-dairy milk alternatives such as almond, cashew and soy milk in recent years.

Breakfast cereals drags growth as consumer interest wanes

Like milk, all breakfast cereals are fortified with various vitamins and minerals. As such, the category represents a very important part of FF packaged food in the US.

Drinking yoghurt to emerge as a bright spot

Drinking yoghurt has emerged as a stand-out performer in FF packaged food, posting very strong growth in 2017. For increasingly time-pressed consumers, drinking yoghurt competes largely on convenience.

COMPETITIVE LANDSCAPE

Cereal leaders continue to slip in the rankings

Breakfast cereals has lost significant share of the morning meal to competitors such as snack bars, breakfast biscuits and drinking yoghurt. This continued weakness led to share losses for both Kellogg Co and General Mills in FF packaged food over the review period.

Energy bar specialists gain share

Energy bars continue to grow in popularity as portable snacks, with an expanding array of functional uses. As consumers look for on-the-go snacks that can offer both energy and satiety, energy bar brands have expanded their reach beyond serious athletes and bodybuilders.

New launches feature caffeine to target millennials

Millennials’ strong affinity for energy drinks and other caffeinated beverages has created a small but growing segment within FF packaged food that integrates caffeine and other energy-focused ingredients. Gum was one area of innovation, as manufacturers sought to revive a declining category.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview: Discover the latest market trends and uncover sources of future market growth for the Fortified/Functional Packaged Food industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

The Fortified/Functional Packaged Food in USA market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Passport market research database.

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Fortified/Functional Packaged Food in the US - Category analysis

HEADLINES

PROSPECTS

The dim prospects for milk limit the potential of FF packaged food

Breakfast cereals drags growth as consumer interest wanes

Drinking yoghurt to emerge as a bright spot

COMPETITIVE LANDSCAPE

Cereal leaders continue to slip in the rankings

Energy bar specialists gain share

New launches feature caffeine to target millennials

CATEGORY DATA

Table 1 Sales of Fortified/Functional Packaged Food by Category: Value 2012-2017
Table 2 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2012-2017
Table 3 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2012-2017
Table 4 Key Functional Ingredients in Fortified/Functional Bread: % Value 2012-2017
Table 5 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2012-2017
Table 6 Key Functional Ingredients in Fortified/Functional Milk: % Value 2012-2017
Table 7 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2012-2017
Table 8 Sales of Fortified/Functional Dairy-based Yoghurt by Standard Fat vs Reduced Fat: % Value 2012-2017
Table 9 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2013-2017
Table 10 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2014-2017
Table 11 Distribution of Fortified/Functional Packaged Food by Format: % Value 2012-2017
Table 12 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2017-2022
Table 13 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2017-2022

Health and Wellness in the US - Industry Overview

EXECUTIVE SUMMARY

Health-conscious consumers avoid sugar and seek out new ingredients

Reformulating for a cleaner tomorrow

Aggressive mergers materialise as the path to growth in the increasingly competitive health and wellness environment

Farmers’ markets reach to keep up with the digital age

Clean label trends to drive forecast growth

MARKET DATA

Table 14 Sales of Health and Wellness by Type: Value 2012-2017
Table 15 Sales of Health and Wellness by Type: % Value Growth 2012-2017
Table 16 Sales of Health and Wellness by Category: Value 2012-2017
Table 17 Sales of Health and Wellness by Category: % Value Growth 2012-2017
Table 18 Sales of Health and Wellness by Prime Positioning: Value 2012-2017
Table 19 Sales of Health and Wellness by Prime Positioning: % Value Growth 2012-2017
Table 20 NBO Company Shares of Health and Wellness: % Value 2013-2017
Table 21 LBN Brand Shares of Health and Wellness: % Value 2014-2017
Table 22 Distribution of Health and Wellness by Format: % Value 2012-2017
Table 23 Distribution of Health and Wellness by Format and Category: % Value 2017
Table 24 Forecast Sales of Health and Wellness by Type: Value 2017-2022
Table 25 Forecast Sales of Health and Wellness by Type: % Value Growth 2017-2022
Table 26 Forecast Sales of Health and Wellness by Category: Value 2017-2022
Table 27 Forecast Sales of Health and Wellness by Category: % Value Growth 2017-2022
Table 28 Forecast Sales of Health and Wellness by Prime Positioning: Value 2017-2022
Table 29 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2017-2022

Megatrends

Country Report

Fortified/Functional Packaged Food in the US

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Executive Summary

New Report Guarantee

PROSPECTS

The dim prospects for milk limit the potential of FF packaged food

Breakfast cereals drags growth as consumer interest wanes

Drinking yoghurt to emerge as a bright spot

COMPETITIVE LANDSCAPE

Cereal leaders continue to slip in the rankings

Energy bar specialists gain share

New launches feature caffeine to target millennials

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Overview

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Table of Contents

Fortified/Functional Packaged Food in the US - Category analysis

HEADLINES

PROSPECTS

The dim prospects for milk limit the potential of FF packaged food

Breakfast cereals drags growth as consumer interest wanes

Drinking yoghurt to emerge as a bright spot

COMPETITIVE LANDSCAPE

Cereal leaders continue to slip in the rankings

Energy bar specialists gain share

New launches feature caffeine to target millennials

CATEGORY DATA

Health and Wellness in the US - Industry Overview

EXECUTIVE SUMMARY

Health-conscious consumers avoid sugar and seek out new ingredients

Reformulating for a cleaner tomorrow

Aggressive mergers materialise as the path to growth in the increasingly competitive health and wellness environment

Farmers’ markets reach to keep up with the digital age

Clean label trends to drive forecast growth

MARKET DATA

DEFINITIONS

SOURCES

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