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Overview:
Understand the latest market trends and future growth opportunities for the Fortified/Functional Beverages industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fortified/Functional Beverages industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Fortified/Functional Beverages in Egypt report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Fortified/Functional Beverages in Egypt?
- What are the key health and wellness concerns driving sales in Fortified/Functional Beverages?
- Is Fortified/Functional Beverages a dynamic niche or mainstream concern in Egypt?
- Which are the leading brands in Fortified/Functional Beverages in Egypt?
- How are products distributed in Fortified/Functional Beverages in Egypt?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
Fortified/Functional Beverages in Egypt - Category analysis
KEY DATA FINDINGS
2020 IMPACT
Pandemic helps to widen consumer interest in FF beverages
Alkaline FF bottled water continues to resonate with local consumers
Boosted by COVID-19, retail volume sales of FF energy drinks increased for the first time in four years during 2020
RECOVERY AND OPPORTUNITIES
Growth in retail volume sales will begin to slow due to affordability issues
FF bottled water will remain the main growth driver
If COVID-19 persists, it could fuel new product development in FF soft drinks and hot drinks
CATEGORY DATA
Table 1 Sales of Fortified/Functional Beverages by Category: Value 2015-2020
Table 2 Sales of Fortified/Functional Beverages by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Fortified/Functional Beverages: % Value 2016-2020
Table 4 LBN Brand Shares of Fortified/Functional Beverages: % Value 2017-2020
Table 5 Distribution of Fortified/Functional Beverages by Format: % Value 2015-2020
Table 6 Forecast Sales of Fortified/Functional Beverages by Category: Value 2020-2025
Table 7 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2020-2025
Health and Wellness in Egypt - Industry Overview
EXECUTIVE SUMMARY
COVID-19 impact on health and wellness
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for health and wellness?
MARKET DATA
Table 8 Sales of Health and Wellness by Type: Value 2015-2020
Table 9 Sales of Health and Wellness by Type: % Value Growth 2015-2020
Table 10 Sales of Health and Wellness by Category: Value 2015-2020
Table 11 Sales of Health and Wellness by Category: % Value Growth 2015-2020
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2015-2020
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2015-2020
Table 14 NBO Company Shares of Health and Wellness: % Value 2016-2020
Table 15 LBN Brand Shares of Health and Wellness: % Value 2017-2020
Table 16 Distribution of Health and Wellness by Format: % Value 2015-2020
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2020
Table 18 Forecast Sales of Health and Wellness by Type: Value 2020-2025
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2020-2025
Table 20 Forecast Sales of Health and Wellness by Category: Value 2020-2025
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2020-2025
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2020-2025
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources