Fortified/Functional Beverages in New Zealand

February 2022
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Overview:

Understand the latest market trends and future growth opportunities for the Fortified/Functional Beverages industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Fortified/Functional Beverages industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Fortified/Functional Beverages in New Zealand report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Fortified/Functional Beverages in New Zealand?
  • What are the key health and wellness concerns driving sales in Fortified/Functional Beverages?
  • Is Fortified/Functional Beverages a dynamic niche or mainstream concern in New Zealand?
  • Which are the leading brands in Fortified/Functional Beverages in New Zealand?
  • How are products distributed in Fortified/Functional Beverages in New Zealand?
  • How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
  • Where is future growth expected to be most dynamic?

Fortified/Functional Beverages in New Zealand - Category analysis

KEY DATA FINDINGS

2021 DEVELOPMENTS

COVID-19 creates change in functional health considerations
Work-from-home trend drives off-trade sales growth of FF beverages
Frucor Suntory continues to lead FF beverages through strength of V brand and relevance of immunity-positioned Simply Squeezed

PROSPECTS AND OPPORTUNITIES

Millennial preferences likely to influence innovation in FF juice flavours
Lingering impact of COVID-19 likely to affects concentrates purchases
Premium preferences likely to influence product development in energy drinks

CATEGORY DATA

Table 1 Sales of Fortified/Functional Beverages by Category: Value 2016-2021 Table 2 Sales of Fortified/Functional Beverages by Category: % Value Growth 2016-2021 Table 3 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2016-2021 Table 4 NBO Company Shares of Fortified/Functional Beverages: % Value 2017-2021 Table 5 LBN Brand Shares of Fortified/Functional Beverages: % Value 2018-2021 Table 6 Distribution of Fortified/Functional Beverages by Format: % Value 2016-2021 Table 7 Forecast Sales of Fortified/Functional Beverages by Category: Value 2021-2026 Table 8 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2021-2026

Health and Wellness in New Zealand - Industry Overview

EXECUTIVE SUMMARY

Health and wellness in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for health and wellness?

MARKET DATA

Table 9 Sales of Health and Wellness by Type: Value 2016-2021 Table 10 Sales of Health and Wellness by Type: % Value Growth 2016-2021 Table 11 Sales of Health and Wellness by Category: Value 2016-2021 Table 12 Sales of Health and Wellness by Category: % Value Growth 2016-2021 Table 13 Sales of Health and Wellness by Prime Positioning: Value 2016-2021 Table 14 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021 Table 15 NBO Company Shares of Health and Wellness: % Value 2017-2021 Table 16 LBN Brand Shares of Health and Wellness: % Value 2018-2021 Table 17 Distribution of Health and Wellness by Format: % Value 2016-2021 Table 18 Distribution of Health and Wellness by Format and Category: % Value 2021 Table 19 Forecast Sales of Health and Wellness by Type: Value 2021-2026 Table 20 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026 Table 21 Forecast Sales of Health and Wellness by Category: Value 2021-2026 Table 22 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026 Table 23 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026 Table 24 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026

DISCLAIMER

SOURCES

Summary 1 Research Sources
The following categories and subcategories are included:

Fortified/Functional Beverages

    • FF Instant Coffee
      • FF Fruit/Herbal Tea
      • FF Chocolate-based Flavoured Powder Drinks
      • FF Plant-based and Malt-based Hot Drinks
    • FF Bottled Water
      • FF Non-Cola Carbonates
      • FF Liquid Concentrates
      • FF Powder Concentrates
      • Regular Energy Drinks
      • Reduced Sugar Energy Drinks
      • FF 100% Juice
      • FF Juice Drinks (up to 24% Juice)
      • FF Nectars (25-99% Juice)
    • FF RTD Coffee
    • FF RTD Tea
      • Regular Sports Drinks
      • Reduced Sugar Sports Drinks

Fortified/Functional Beverages

This category includes fortified/functional beverages. When identifying fortified/functional products, we focus on products to which health ingredients or/and nutrients have been added as well as brands that are positioned to deliver a certain functionality. To be included here the enhancement has to be highlighted in the label or hold a health claim/nutritional claim. Fortified/functional food and beverages provide health benefits beyond their nutritional value and/or the level of added ingredients wouldn’t normally be found in that product. To merit inclusion in this category, the defining criterion here is that the product must have been actively fortified/enhanced during production. As such, inherently healthy products such as 100% fruit/vegetable juices are only included under "fortified/functional" if additional health ingredients (e.g. calcium, omega-3) have been added. To be included, the health benefit needs to form part of positioning/marketing of the product.

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This report originates from Passport, our Fortified/Functional Beverages research and analysis database.

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