Fortified/Functional Beverages in Poland

February 2021
USD 990
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Overview:

Understand the latest market trends and future growth opportunities for the Fortified/Functional Beverages industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Fortified/Functional Beverages industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Fortified/Functional Beverages in Poland report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Fortified/Functional Beverages in Poland?
  • What are the key health and wellness concerns driving sales in Fortified/Functional Beverages?
  • Is Fortified/Functional Beverages a dynamic niche or mainstream concern in Poland?
  • Which are the leading brands in Fortified/Functional Beverages in Poland?
  • How are products distributed in Fortified/Functional Beverages in Poland?
  • How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
  • Where is future growth expected to be most dynamic?

Fortified/Functional Beverages in Poland - Category analysis

KEY DATA FINDINGS

2020 IMPACT

FF bottled water continues to flourish
Home seclusion puts the brakes on the growth of FF energy drinks and sports drinks
Stockpiling has limited impact on sales of FF beverages as consumers focus on staples

RECOVERY AND OPPORTUNITIES

The desire for a healthy immune system key to sales
Concerns over the health impact of FF energy drinks on younger consumers raises the question of potential age-based sales restrictions
New product development expected to be informed by COVID-19 crisis, but economic pressure likely to curtail growth

CATEGORY DATA

Table 1 Sales of Fortified/Functional Beverages by Category: Value 2015-2020 Table 2 Sales of Fortified/Functional Beverages by Category: % Value Growth 2015-2020 Table 3 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2015-2020 Table 4 Key Functional Ingredients in Fortified/Functional Non-Cola Carbonates: % Value 2015-2020 Table 5 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2015-2020 Table 6 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2015-2020 Table 7 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2015-2020 Table 8 NBO Company Shares of Fortified/Functional Beverages: % Value 2016-2020 Table 9 LBN Brand Shares of Fortified/Functional Beverages: % Value 2017-2020 Table 10 Distribution of Fortified/Functional Beverages by Format: % Value 2015-2020 Table 11 Forecast Sales of Fortified/Functional Beverages by Category: Value 2020-2025 Table 12 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2020-2025

Health and Wellness in Poland - Industry Overview

COVID-19 impact on health and wellness
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for health and wellness?

MARKET DATA

Table 13 Sales of Health and Wellness by Type: Value 2015-2020 Table 14 Sales of Health and Wellness by Type: % Value Growth 2015-2020 Table 15 Sales of Health and Wellness by Category: Value 2015-2020 Table 16 Sales of Health and Wellness by Category: % Value Growth 2015-2020 Table 17 Sales of Health and Wellness by Prime Positioning: Value 2015-2020 Table 18 Sales of Health and Wellness by Prime Positioning: % Value Growth 2015-2020 Table 19 NBO Company Shares of Health and Wellness: % Value 2016-2020 Table 20 LBN Brand Shares of Health and Wellness: % Value 2017-2020 Table 21 Distribution of Health and Wellness by Format: % Value 2015-2020 Table 22 Distribution of Health and Wellness by Format and Category: % Value 2020 Table 23 Forecast Sales of Health and Wellness by Type: Value 2020-2025 Table 24 Forecast Sales of Health and Wellness by Type: % Value Growth 2020-2025 Table 25 Forecast Sales of Health and Wellness by Category: Value 2020-2025 Table 26 Forecast Sales of Health and Wellness by Category: % Value Growth 2020-2025 Table 27 Forecast Sales of Health and Wellness by Prime Positioning: Value 2020-2025 Table 28 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Fortified/Functional Beverages research and analysis database.

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