Fortified/functional beverages saw further healthy growth in 2020, attracting consumers with their unique composition of vitamins and minerals. Domestically-sourced brands saw rising consumer interest in 2020, supported by product innovation such as Liana Golf introducing LianaVIT, a powder concentrate product fortified with vitamins.
Competition from non-alcoholic flavoured beers continued to plague soft drinks sales in both retail and foodservice, with Birell Pomelo Grep being one of the most popular options in Slovakia (with vitamins B5, B6 and C, while being free from preservatives and artificial colourants). It is very popular thanks to its taste and strong marketing as it is backed by an international brewery with a strong distribution network for both on-trade and off-trade.
Red Bull Slovensko leads FF beverages in Slovakia with its one brand, Red Bull in FF energy drinks. Red Bull saw further value sales growth in 2020 thanks to its well-known name, as well as strong promotional activity that included in-store and social media activity.
FF beverages is set to record further growth over the forecast period to 2025 as rising health awareness in the county will support future demand. Superfood ingredients, including passion fruit and pomegranate, should continue to attract interest going forward, particularly as the improving purchasing power of consumers is expected to drive the premiumisation trend and increase the available product assortment.
Added value in the form of added hydration is expected to become more important over the forecast period, with faster or longer positive effects on the human body. At the same time, stronger competition is arriving in the form of functional drinks, such as Dr.
With consumers’ increasing interest in health, wellness, and sports activities, FF sports drinks recorded strong value sales growth during the review period as they were attracted to FF sports drinks as a way to increase their performance during sporting activities and replenish vitamins/minerals afterwards. These products were not only consumed by sports enthusiasts, but by those wanting to supplement their diets with minerals.
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Understand the latest market trends and future growth opportunities for the Fortified/Functional Beverages industry in Slovakia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Fortified/Functional Beverages research and analysis database.
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