Fortified/Functional Beverages in South Africa

April 2021
USD 990
Request More Information

Delivery:

Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).

Overview:

Understand the latest market trends and future growth opportunities for the Fortified/Functional Beverages industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Fortified/Functional Beverages industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Fortified/Functional Beverages in South Africa report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Fortified/Functional Beverages in South Africa?
  • What are the key health and wellness concerns driving sales in Fortified/Functional Beverages?
  • Is Fortified/Functional Beverages a dynamic niche or mainstream concern in South Africa?
  • Which are the leading brands in Fortified/Functional Beverages in South Africa?
  • How are products distributed in Fortified/Functional Beverages in South Africa?
  • How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
  • Where is future growth expected to be most dynamic?

Fortified/Functional Beverages in South Africa - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Strong shift from on-trade to home consumption as working from home encourages off-trade sales
Economic impact of pandemic leads to offers of price promotions and special deals
Coca-Cola continues to lead in increasingly fragmented landscape

RECOVERY AND OPPORTUNITIES

FF energy drinks holds potential for future growth, attracting new entrants
E-commerce set for strong growth due to convenience of channel
Harsh economic conditions to lead consumers to opt for private label and economy brands

CATEGORY DATA

Table 1 Sales of Fortified/Functional Beverages by Category: Value 2015-2020 Table 2 Sales of Fortified/Functional Beverages by Category: % Value Growth 2015-2020 Table 3 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2015-2020 Table 4 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2015-2020 Table 5 NBO Company Shares of Fortified/Functional Beverages: % Value 2016-2020 Table 6 LBN Brand Shares of Fortified/Functional Beverages: % Value 2017-2020 Table 7 Distribution of Fortified/Functional Beverages by Format: % Value 2015-2020 Table 8 Forecast Sales of Fortified/Functional Beverages by Category: Value 2020-2025 Table 9 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2020-2025

Health and Wellness in South Africa - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on health and wellness
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for health and wellness?

MARKET DATA

Table 10 Sales of Health and Wellness by Type: Value 2015-2020 Table 11 Sales of Health and Wellness by Type: % Value Growth 2015-2020 Table 12 Sales of Health and Wellness by Category: Value 2015-2020 Table 13 Sales of Health and Wellness by Category: % Value Growth 2015-2020 Table 14 Sales of Health and Wellness by Prime Positioning: Value 2015-2020 Table 15 Sales of Health and Wellness by Prime Positioning: % Value Growth 2015-2020 Table 16 NBO Company Shares of Health and Wellness: % Value 2016-2020 Table 17 LBN Brand Shares of Health and Wellness: % Value 2017-2020 Table 18 Distribution of Health and Wellness by Format: % Value 2015-2020 Table 19 Distribution of Health and Wellness by Format and Category: % Value 2020 Table 20 Forecast Sales of Health and Wellness by Type: Value 2020-2025 Table 21 Forecast Sales of Health and Wellness by Type: % Value Growth 2020-2025 Table 22 Forecast Sales of Health and Wellness by Category: Value 2020-2025 Table 23 Forecast Sales of Health and Wellness by Category: % Value Growth 2020-2025 Table 24 Forecast Sales of Health and Wellness by Prime Positioning: Value 2020-2025 Table 25 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources
Share:

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Fortified/Functional Beverages research and analysis database.

NEW REPORT GUARANTEE

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page