Fortified/Functional Beverages in Sweden

February 2021
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Overview:

Understand the latest market trends and future growth opportunities for the Fortified/Functional Beverages industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Fortified/Functional Beverages industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Fortified/Functional Beverages in Sweden report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Fortified/Functional Beverages in Sweden?
  • What are the key health and wellness concerns driving sales in Fortified/Functional Beverages?
  • Is Fortified/Functional Beverages a dynamic niche or mainstream concern in Sweden?
  • Which are the leading brands in Fortified/Functional Beverages in Sweden?
  • How are products distributed in Fortified/Functional Beverages in Sweden?
  • How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
  • Where is future growth expected to be most dynamic?

Fortified/Functional Beverages in Sweden - Category analysis

KEY DATA FINDINGS

2020 IMPACT

FF energy drinks still controls value sales of FF beverages but suffers from decreased impulse purchases
FF 100% juice sales continue to show strong dynamism benefitting from strong association with health and wellness
No presence of FF hot drinks whilst FF soft drinks continues to expand

RECOVERY AND OPPORTUNITIES

Sales of FF energy drinks to drive growth as consumers return to busy lifestyles
FF RTD coffee recording strong growth from its small sales base
Impulse purchases set to resume as threat of COVID-19 declines

CATEGORY DATA

Table 1 Sales of Fortified/Functional Beverages by Category: Value 2015-2020 Table 2 Sales of Fortified/Functional Beverages by Category: % Value Growth 2015-2020 Table 3 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2015-2020 Table 4 Key Functional Ingredients in Fortified/Functional Non-Cola Carbonates: % Value 2015-2020 Table 5 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2015-2020 Table 6 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2015-2020 Table 7 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2015-2020 Table 8 Key Functional Ingredients in Fortified/Functional RTD Tea: % Value 2015-2020 Table 9 NBO Company Shares of Fortified/Functional Beverages: % Value 2016-2020 Table 10 LBN Brand Shares of Fortified/Functional Beverages: % Value 2017-2020 Table 11 Distribution of Fortified/Functional Beverages by Format: % Value 2015-2020 Table 12 Forecast Sales of Fortified/Functional Beverages by Category: Value 2020-2025 Table 13 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2020-2025

Health and Wellness in Sweden - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on health and wellness
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for health and wellness?

MARKET DATA

Table 14 Sales of Health and Wellness by Type: Value 2015-2020 Table 15 Sales of Health and Wellness by Type: % Value Growth 2015-2020 Table 16 Sales of Health and Wellness by Category: Value 2015-2020 Table 17 Sales of Health and Wellness by Category: % Value Growth 2015-2020 Table 18 Sales of Health and Wellness by Prime Positioning: Value 2015-2020 Table 19 Sales of Health and Wellness by Prime Positioning: % Value Growth 2015-2020 Table 20 NBO Company Shares of Health and Wellness: % Value 2016-2020 Table 21 LBN Brand Shares of Health and Wellness: % Value 2017-2020 Table 22 Distribution of Health and Wellness by Format: % Value 2015-2020 Table 23 Distribution of Health and Wellness by Format and Category: % Value 2020 Table 24 Forecast Sales of Health and Wellness by Type: Value 2020-2025 Table 25 Forecast Sales of Health and Wellness by Type: % Value Growth 2020-2025 Table 26 Forecast Sales of Health and Wellness by Category: Value 2020-2025 Table 27 Forecast Sales of Health and Wellness by Category: % Value Growth 2020-2025 Table 28 Forecast Sales of Health and Wellness by Prime Positioning: Value 2020-2025 Table 29 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Fortified/Functional Beverages research and analysis database.

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