Although the impact of the pandemic has waned since May 2021, demand for beverages with additional value did not weaken and consumers were willing to purchase soft and hot drinks with added health benefits during the rest of the year. In soft drinks, there is rising interest in especially FF (fortified/functional) bottled water, FF juice drinks and FF liquid concentrates; whereas in hot drinks, there is increasing interest mainly in FF fruit/herbal tea and variants that support the immune system, such as added vitamin C and echinacea.
FF bottled water was the most dynamic fortified/functional beverages category in 2021 thanks to restrictions, as a result of the pandemic, being gradually removed. Czechs started taking up sports again to lose the extra kilos gained during home quarantine.
Quarantine ended in May 2021 and restrictions on sports and cultural events were gradually eased during the year. This easing had a positive effect on both off-trade and on-trade consumption of FF energy drinks.
Fortified/functional beverages saw robust retail value sales growth over much of the review period, even before the pandemic. The pandemic resulted in Czech consumers becoming more interested in healthy eating to support their immune systems.
FF liquid concentrates is anticipated to see slightly higher average constant retail value sales growth in the forecast than the review period. At the end of the forecast period Czech consumer’s purchasing power is expected to improve, resulting in a shift back from liquid concentrates with tap water to their original preference of soft drinks such as juice and nectars, although many locals mix nectars and 100% juice with tap water.
Economic uncertainty and unstable purchasing power are expected to remain part of Czech consumers’ psyche until 2022/2023. As a result, fortified/functional private label beverages is expected to benefit and to gain more value share during the forecast period.
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This category includes fortified/functional beverages. When identifying fortified/functional products, we focus on products to which health ingredients or/and nutrients have been added as well as brands that are positioned to deliver a certain functionality. To be included here the enhancement has to be highlighted in the label or hold a health claim/nutritional claim. Fortified/functional food and beverages provide health benefits beyond their nutritional value and/or the level of added ingredients wouldn’t normally be found in that product. To merit inclusion in this category, the defining criterion here is that the product must have been actively fortified/enhanced during production. As such, inherently healthy products such as 100% fruit/vegetable juices are only included under "fortified/functional" if additional health ingredients (e.g. calcium, omega-3) have been added. To be included, the health benefit needs to form part of positioning/marketing of the product.See All of Our Definitions
This report originates from Passport, our Fortified/Functional Beverages research and analysis database.
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