Fossil Group Inc in Personal Accessories

January 2021

Fossil Group's sales have declined across its stable of owned and licensed brands in recent years, as consumers’ shift from traditional watches to smartwatches has coincided with weakening foot traffic to shopping malls and department stores. With the Coronavirus (COVID-19) pandemic further weighing on Fossil’s sales, the company is committed to reigniting sales growth by leveraging its top-selling brands and products in emerging markets, while seeking to maintain and grow its other licences.

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Euromonitor International's report on Fossil Group Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Personal Accessories market and the global economy. Company and market share data provide a detailed look at the financial position of Fossil Group Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Fossil Group Inc.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Fossil Group Inc provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Personal Accessories research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

SCOPE of the report



Executive summary

State of Play

Top companies at a glance
Fossil’s global footprint
Company overview
Growth decomposition

Exposure to Future Growth

With four strategic priorities outlined before the pandemic…
…Fossil Group is committed to reinvigorating its performance
New consumer trends brought about by COVID-19 will inform strategy
Impact of COVID-19 on Fossil Group Inc
Impact of COVID-19 on Fossil Group Inc
Exposure to growth
Projected rankings
Department stores’ challenges mount as e-commerce growth accelerates

Competitive Positioning

Relative performance
Competitor overlap
Key categories and markets
Key brands
Fossil leverages its top-selling brands as consumers adopt smartwatches
Retention of licence agreements is vital to maintaining sales


Watches sales by region
Top countries by category
Projected watches sales


Jewellery sales by region
Costume jewellery forecasts in key markets for Fossil Group

Bags and Luggage

Bags and luggage sales by region
Top countries by category
Global bags forecasts

Key Findings

Executive summary


Projected company s ales: FAQs
Projected company s ales: FAQs

Why buy this report:

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