Fossil Group's sales have declined across its stable of owned and licensed brands in recent years, as consumers’ shift from traditional watches to smartwatches has coincided with weakening foot traffic to shopping malls and department stores. With the Coronavirus (COVID-19) pandemic further weighing on Fossil’s sales, the company is committed to reigniting sales growth by leveraging its top-selling brands and products in emerging markets, while seeking to maintain and grow its other licences.
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Euromonitor International's report on Fossil Group Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Personal Accessories market and the global economy. Company and market share data provide a detailed look at the financial position of Fossil Group Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Fossil Group Inc.
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