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Country Report
Fragrances in
Belarus
- Algeria
- Argentina
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- Austria
- Azerbaijan
- Belarus
- Belgium
- Bolivia
- Bosnia and Herzegovina
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Fragrances in Belarus
May 2021
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2020 IMPACT
COVID-19 results in sales of fragrances contracting in 2020 thanks to non-essential nature and home seclusion
The sharp decline in retail value sales growth of fragrances was due to the COVID-19 pandemic as many consumers preferred to stay at home in addition to working from home where possible in 2020. Furthermore, the economic and political uncertainty contributed to many consumers becoming price sensitive and eschewing purchases of non-essential products such as fragrances as they had to rethink their spending.
Consumers’ price sensitivity leads to increase in promotions during 2020
Many consumers in Belarus were more price sensitive in 2020 as a result of decreased disposable incomes, encouraging fragrance players to increase the number of promotions. Consequently, consumers searched for the best price for their desired fragrance.
Fragmented competition due to large number of brands in 2020
Oriflame Cosmetics IOOO maintained a strong lead in retail value sales in 2020 in this highly fragmented category characterised by a large number of players and brands. Competition between premium and mass fragrances was not intensive; instead, premium and mass brands mainly competed within their price brackets.
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Fragrances industry in Belarus with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Fragrances industry in Belarus, our research will save you time and money while empowering you to make informed, profitable decisions.
The Fragrances in Belarus market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Fragrances in Belarus?
- What are the major brands in Belarus?
- What pricing movements are seen across premium and mass fragrances?
- What are the key product development trends?
- How are sales of unisex fragrances performing?
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This industry report originates from Passport, our Beauty and Personal Care market research database.
Want to find out more about this report?
Request more informationTable of Contents
Fragrances in Belarus - Category analysis
KEY DATA FINDINGS
2020 IMPACT
COVID-19 results in sales of fragrances contracting in 2020 thanks to non-essential nature and home seclusion
Consumers’ price sensitivity leads to increase in promotions during 2020
Fragmented competition due to large number of brands in 2020
RECOVERY AND OPPORTUNITIES
Sales set to rebound during the forecast period as travel resumes but consumers likely to remain price sensitive
Premium fragrances will benefit from lack of travel in 2020
E-commerce set to grow over the forecast period thanks to its convenience
CATEGORY DATA
Table 1 Sales of Fragrances by Category: Value 2015-2020Table 2 Sales of Fragrances by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Fragrances: % Value 2016-2020
Table 4 LBN Brand Shares of Fragrances: % Value 2017-2020
Table 5 LBN Brand Shares of Premium Men's Fragrances: % Value 2017-2020
Table 6 LBN Brand Shares of Premium Women's Fragrances: % Value 2017-2020
Table 7 Forecast Sales of Fragrances by Category: Value 2020-2025
Table 8 Forecast Sales of Fragrances by Category: % Value Growth 2020-2025
Beauty and Personal Care in Belarus - Industry Overview
MARKET DATA
Table 9 Sales of Beauty and Personal Care by Category: Value 2015-2020Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
Table 14 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2015-2020
Table 15 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025
SOURCES
Summary 1 Research SourcesCATEGORY DATA
Table 19 Sales of Mass Beauty and Personal Care by Category: Value 2015-2020Table 20 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 21 NBO Company Shares of Mass Beauty and Personal Care: % Value 2016-2020
Table 22 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2017-2020
Table 23 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2020-2025
Table 24 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2020-2025
CATEGORY DATA
Table 25 Sales of Premium Beauty and Personal Care by Category: Value 2015-2020Table 26 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 27 NBO Company Shares of Premium Beauty and Personal Care: % Value 2016-2020
Table 28 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2017-2020
Table 29 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2020-2025
Table 30 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2020-2025
CATEGORY DATA
Table 31 Sales of Baby and Child-specific Products by Category: Value 2015-2020Table 32 Sales of Baby and Child-specific Products by Category: % Value Growth 2015-2020
Table 33 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2015-2020
Table 34 NBO Company Shares of Baby and Child-specific Products: % Value 2016-2020
Table 35 LBN Brand Shares of Baby and Child-specific Products: % Value 2017-2020
Table 36 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2017-2020
Table 37 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2017-2020
Table 38 Forecast Sales of Baby and Child-specific Products by Category: Value 2020-2025
Table 39 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2020-2025
Table 40 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2020-2025
CATEGORY DATA
Table 41 Sales of Bath and Shower by Category: Value 2015-2020Table 42 Sales of Bath and Shower by Category: % Value Growth 2015-2020
Table 43 Sales of Bath and Shower by Premium vs Mass: % Value 2015-2020
Table 44 NBO Company Shares of Bath and Shower: % Value 2016-2020
Table 45 LBN Brand Shares of Bath and Shower: % Value 2017-2020
Table 46 LBN Brand Shares of Premium Bath and Shower: % Value 2017-2020
Table 47 Forecast Sales of Bath and Shower by Category: Value 2020-2025
Table 48 Forecast Sales of Bath and Shower by Category: % Value Growth 2020-2025
Table 49 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2020-2025
CATEGORY DATA
Table 50 Sales of Colour Cosmetics by Category: Value 2015-2020Table 51 Sales of Colour Cosmetics by Category: % Value Growth 2015-2020
Table 52 Sales of Colour Cosmetics by Premium vs Mass: % Value 2015-2020
Table 53 NBO Company Shares of Colour Cosmetics: % Value 2016-2020
Table 54 LBN Brand Shares of Colour Cosmetics: % Value 2017-2020
Table 55 LBN Brand Shares of Premium Colour Cosmetics: % Value 2017-2020
Table 56 Forecast Sales of Colour Cosmetics by Category: Value 2020-2025
Table 57 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2020-2025
Table 58 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2020-2025
CATEGORY DATA
Table 59 Sales of Deodorants by Category: Value 2015-2020Table 60 Sales of Deodorants by Category: % Value Growth 2015-2020
Table 61 Sales of Deodorants by Premium vs Mass: % Value 2015-2020
Table 62 NBO Company Shares of Deodorants: % Value 2016-2020
Table 63 LBN Brand Shares of Deodorants: % Value 2017-2020
Table 64 LBN Brand Shares of Premium Deodorants: % Value 2017-2020
Table 65 Forecast Sales of Deodorants by Category: Value 2020-2025
Table 66 Forecast Sales of Deodorants by Category: % Value Growth 2020-2025
Table 67 Forecast Sales of Deodorants by Premium vs Mass: % Value 2020-2025
CATEGORY DATA
Table 68 Sales of Depilatories by Category: Value 2015-2020Table 69 Sales of Depilatories by Category: % Value Growth 2015-2020
Table 70 NBO Company Shares of Depilatories: % Value 2016-2020
Table 71 LBN Brand Shares of Depilatories: % Value 2017-2020
Table 72 Forecast Sales of Depilatories by Category: Value 2020-2025
Table 73 Forecast Sales of Depilatories by Category: % Value Growth 2020-2025
CATEGORY DATA
Table 74 Sales of Fragrances by Category: Value 2015-2020Table 75 Sales of Fragrances by Category: % Value Growth 2015-2020
Table 76 NBO Company Shares of Fragrances: % Value 2016-2020
Table 77 LBN Brand Shares of Fragrances: % Value 2017-2020
Table 78 LBN Brand Shares of Premium Men's Fragrances: % Value 2017-2020
Table 79 LBN Brand Shares of Premium Women's Fragrances: % Value 2017-2020
Table 80 Forecast Sales of Fragrances by Category: Value 2020-2025
Table 81 Forecast Sales of Fragrances by Category: % Value Growth 2020-2025
CATEGORY DATA
Table 82 Sales of Hair Care by Category: Value 2015-2020Table 83 Sales of Hair Care by Category: % Value Growth 2015-2020
Table 84 Sales of Hair Care by Premium vs Mass: % Value 2015-2020
Table 85 NBO Company Shares of Hair Care: % Value 2016-2020
Table 86 LBN Brand Shares of Hair Care: % Value 2017-2020
Table 87 NBO Company Shares of Salon Professional Hair Care: % Value 2016-2020
Table 88 LBN Brand Shares of Salon Professional Hair Care: % Value 2017-2020
Table 89 LBN Brand Shares of Premium Hair Care: % Value 2017-2020
Table 90 Forecast Sales of Hair Care by Category: Value 2020-2025
Table 91 Forecast Sales of Hair Care by Category: % Value Growth 2020-2025
Table 92 Forecast Sales of Hair Care by Premium vs Mass: % Value 2020-2025
CATEGORY DATA
Table 93 Sales of Men’s Grooming by Category: Value 2015-2020Table 94 Sales of Men’s Grooming by Category: % Value Growth 2015-2020
Table 95 Sales of Men's Razors and Blades by Type: % Value Breakdown 2016-2020
Table 96 Sales of Men's Skin Care by Type: % Value Breakdown 2016-2020
Table 97 NBO Company Shares of Men’s Grooming: % Value 2016-2020
Table 98 LBN Brand Shares of Men’s Grooming: % Value 2017-2020
Table 99 LBN Brand Shares of Men's Razors and Blades: % Value 2017-2020
Table 100 Forecast Sales of Men’s Grooming by Category: Value 2020-2025
Table 101 Forecast Sales of Men’s Grooming by Category: % Value Growth 2020-2025
CATEGORY DATA
Table 102 Sales of Oral Care by Category: Value 2015-2020Table 103 Sales of Oral Care by Category: % Value Growth 2015-2020
Table 104 Sales of Toothbrushes by Category: Value 2015-2020
Table 105 Sales of Toothbrushes by Category: % Value Growth 2015-2020
Table 106 Sales of Toothpaste by Type: % Value Breakdown 2016-2020
Table 107 NBO Company Shares of Oral Care: % Value 2016-2020
Table 108 LBN Brand Shares of Oral Care: % Value 2017-2020
Table 109 Forecast Sales of Oral Care by Category: Value 2020-2025
Table 110 Forecast Sales of Oral Care by Category: % Value Growth 2020-2025
Table 111 Forecast Sales of Toothbrushes by Category: Value 2020-2025
Table 112 Forecast Sales of Toothbrushes by Category: % Value Growth 2020-2025
CATEGORY DATA
Table 113 Sales of Skin Care by Category: Value 2015-2020Table 114 Sales of Skin Care by Category: % Value Growth 2015-2020
Table 115 NBO Company Shares of Skin Care: % Value 2016-2020
Table 116 LBN Brand Shares of Skin Care: % Value 2017-2020
Table 117 LBN Brand Shares of Premium Skin Care: % Value 2017-2020
Table 118 Forecast Sales of Skin Care by Category: Value 2020-2025
Table 119 Forecast Sales of Skin Care by Category: % Value Growth 2020-2025
CATEGORY DATA
Table 120 Sales of Sun Care by Category: Value 2015-2020Table 121 Sales of Sun Care by Category: % Value Growth 2015-2020
Table 122 Sales of Sun Care by Premium vs Mass: % Value 2015-2020
Table 123 NBO Company Shares of Sun Care: % Value 2016-2020
Table 124 LBN Brand Shares of Sun Care: % Value 2017-2020
Table 125 LBN Brand Shares of Premium Adult Sun Care: % Value 2017-2020
Table 126 Forecast Sales of Sun Care by Category: Value 2020-2025
Table 127 Forecast Sales of Sun Care by Category: % Value Growth 2020-2025
Table 128 Forecast Sales of Sun Care by Premium vs Mass: % Value 2020-2025
Beauty and Personal Care in Belarus - Industry Overview
EXECUTIVE SUMMARY
COVID-19 impact on beauty and personal care
COVID-19 country impact
Company response
Retailing shift
What next for beauty and personal care?
MARKET DATA
Table 129 Sales of Beauty and Personal Care by Category: Value 2015-2020Table 130 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 131 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 132 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 133 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
Table 134 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2015-2020
Table 135 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
Table 136 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
Table 137 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
Table 138 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 2 Research SourcesWhy buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Want to find out more about this report?
Request more informationComplete Catalogue
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- Shiseido Co Ltd in Beauty and Personal Care | Sep 2019
- The Procter & Gamble Co in Beauty and Personal Care | Nov 2019
- The Procter & Gamble Co in Beauty and Personal Care Company Profile | Nov 2020
- Unilever Group in Beauty and Personal Care | Nov 2019
- Unilever in Beauty and Personal Care | Oct 2020
- Yves Rocher Sa in Beauty and Personal Care | Jul 2015