Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Country Report

Fragrances in

Fragrances in Belarus

19 pages, May 2018

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Fragrances registers steady retail value growth

In 2017, fragrances continued to register positive current retail value growth. More consumers, both women and men, used fragrances daily.

Expansion of specialist retailers benefits category

In 2017, the availability of mass fragrances products through the fastest-growing retail channel – discounters – significantly stimulated growth in the overall category. Since mass fragrances accounted for over two thirds of retail value sales within fragrances, wider availability benefited the whole category.

Fragrances prices and brand names remain important

Purchase of fragrances continued to be affected by the budgets of local consumers in 2017. Price and brand name remained major determinants of choice.

COMPETITIVE LANDSCAPE

Premium fragrances remains fragmented

Many premium fragrances brands were available in 2017. Competition remained fragmented as consumers tended to change their preferences and constantly try different brands.

Mass fragrances continues to be dominated by the leading direct selling companies

In 2017, leading player Oriflame Cosmetics IOOO’s retail value share increased. The company enjoyed strong brand loyalty thanks to the high quality of its products.

Novelties and advertisements continue to attract consumers to premium fragrances

In 2017, most new product development was in premium fragrances. Middle-to-higher-income consumers were attracted to new products in that category.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Fragrances Market Sample Report Fragrances Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Fragrances industry in Belarus with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fragrances industry in Belarus, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fragrances in Belarus market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Fragrances in Belarus?
What are the major brands in Belarus?
What pricing movements are seen across premium and mass fragrances?
What are the key product development trends?
How are sales of unisex fragrances performing?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Want to find out more about this report?

Request more information

Fragrances in Belarus - Category analysis

HEADLINES

PROSPECTS

Fragrances registers steady retail value growth

Expansion of specialist retailers benefits category

Fragrances prices and brand names remain important

COMPETITIVE LANDSCAPE

Premium fragrances remains fragmented

Mass fragrances continues to be dominated by the leading direct selling companies

Novelties and advertisements continue to attract consumers to premium fragrances

CATEGORY DATA

Table 1 Sales of Fragrances by Category: Value 2012-2017
Table 2 Sales of Fragrances by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Fragrances: % Value 2013-2017
Table 4 LBN Brand Shares of Fragrances: % Value 2014-2017
Table 5 LBN Brand Shares of Premium Men's Fragrances: % Value 2014-2017
Table 6 LBN Brand Shares of Premium Women's Fragrances: % Value 2014-2017
Table 7 Forecast Sales of Fragrances by Category: Value 2017-2022
Table 8 Forecast Sales of Fragrances by Category: % Value Growth 2017-2022

Beauty and Personal Care in Belarus - Industry Overview

EXECUTIVE SUMMARY

Improving economic conditions and market trends stimulate growth

Growing interest in Asian products

Beauty and personal care remains dominated by foreign players

Most new product developments were offered by local companies

Economic recovery and competition between leading players to stimulate stable value growth

MARKET DATA

Table 9 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 14 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 15 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Fragrances in Belarus

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Fragrances registers steady retail value growth

Expansion of specialist retailers benefits category

Fragrances prices and brand names remain important

COMPETITIVE LANDSCAPE

Premium fragrances remains fragmented

Mass fragrances continues to be dominated by the leading direct selling companies

Novelties and advertisements continue to attract consumers to premium fragrances

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Fragrances in Belarus - Category analysis

HEADLINES

PROSPECTS

Fragrances registers steady retail value growth

Expansion of specialist retailers benefits category

Fragrances prices and brand names remain important

COMPETITIVE LANDSCAPE

Premium fragrances remains fragmented

Mass fragrances continues to be dominated by the leading direct selling companies

Novelties and advertisements continue to attract consumers to premium fragrances

CATEGORY DATA

Beauty and Personal Care in Belarus - Industry Overview

EXECUTIVE SUMMARY

Improving economic conditions and market trends stimulate growth

Growing interest in Asian products

Beauty and personal care remains dominated by foreign players

Most new product developments were offered by local companies

Economic recovery and competition between leading players to stimulate stable value growth

MARKET DATA

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Company Reports

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Company Reports