Executive Summary

Jun 2019
PROSPECTS
Increasing demand for small luxuries

Fragrances in Bosnia-Herzegovina consistently outperformed the average performance in beauty and personal care during the review period. The improving economic environment enabled more consumers to afford small indulgences, or even luxuries such as fragrances.

Women are of primary importance in fragrances

Premium women’s fragrances recorded the strongest current value growth in fragrances in Bosnia-Herzegovina during 2018. This category also saw the strongest CAGR in the review period.

Dynamics in the distribution landscape in fragrances

Direct selling was the largest individual distribution channel for fragrances in Bosnia-Herzegovina in 2018. This is the dominant channel for mass fragrances in particular, with sales representatives leveraging their personal relationships with consumers to push sales.

COMPETITIVE LANDSCAPE
International companies dominate fragrances

International players dominated fragrances in Bosnia-Herzegovina in value terms in 2018, led by Avon Cosmetics BiH, Coty and LVMH Moët Hennessy Louis Vuitton. The top three players have quite different strategies.

Farmasi sees the highest share growth in fragrances

Farmasi BH saw the biggest increase in its value share in fragrances in Bosnia-Herzegovina during 2018, and also over the review period. It penetrated direct selling in beauty and personal care when this channel had already been well-developed by Avon and Oriflame; taking a solid share of this channel for itself by offering consumers superior affordability and a high rate of variety and novelty.

The presence of domestic companies remains negligible

The presence of domestic and regional companies in fragrances remains negligible. The private label presence is also negligible.

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Fragrances in Bosnia-Herzegovina

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Overview

Discover the latest market trends and uncover sources of future market growth for the Fragrances industry in Bosnia and Herzegovina with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fragrances industry in Bosnia and Herzegovina, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fragrances in Bosnia and Herzegovina market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Fragrances in Bosnia and Herzegovina?
  • What are the major brands in Bosnia and Herzegovina?
  • What pricing movements are seen across premium and mass fragrances?
  • What are the key product development trends?
  • How are sales of unisex fragrances performing?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Fragrances in Bosnia-Herzegovina - Category analysis

HEADLINES

PROSPECTS

Increasing demand for small luxuries
Women are of primary importance in fragrances
Dynamics in the distribution landscape in fragrances

COMPETITIVE LANDSCAPE

International companies dominate fragrances
Farmasi sees the highest share growth in fragrances
The presence of domestic companies remains negligible

CATEGORY DATA

Table 1 Sales of Fragrances by Category: Value 2013-2018
Table 2 Sales of Fragrances by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Fragrances: % Value 2014-2018
Table 4 LBN Brand Shares of Fragrances: % Value 2015-2018
Table 5 LBN Brand Shares of Premium Men's Fragrances: % Value 2015-2018
Table 6 LBN Brand Shares of Premium Women's Fragrances: % Value 2015-2018
Table 7 Forecast Sales of Fragrances by Category: Value 2018-2023
Table 8 Forecast Sales of Fragrances by Category: % Value Growth 2018-2023

Beauty and Personal Care in Bosnia-Herzegovina - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care in Bosnia-Herzegovina sees continued growth
Internet platforms affect the marketing of beauty and personal care products
International companies dominate
Fragrances leads in terms of new product launches
Different shades of premium

MARKET DATA

Table 9 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 14 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 15 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources