Fragrances in Bosnia-Herzegovina

PROSPECTS

Competition between premium fragrances and mass fragrances winds down at the end of the review period

During the review period, there was a lot of competition between premium fragrances and mass fragrances in Bosnia-Herzegovina. Consumers were switching back and forth between formats depending on how the economic environment affected their preferences, taking interest in premium items whenever the economy allowed them that luxury.

Sets/kits perform the best in fragrances at the end of the review period

Fragrance sets/kits recorded the strongest value growth in both the premium and mass formats in Bosnia-Herzegovina at the end of the review period. The strong sales were mainly being generated by gift sets sold during holiday seasons.

Fragrances is not too affected by the “beard trend”

The only one fragrances format not to grow at the end of the review period in Bosnia-Herzegovina was mass men’s fragrances. This category is quite different from all others in fragrances, since a significant portion of its overall sales are generated by products positioned as “aftershave”.

COMPETITIVE LANDSCAPE

Avon moves past Coty in fragrances

Avon overtook Coty in fragrances in Bosnia-Herzegovina during 2017. In its years of doing business in the country, Avon has been optimising its portfolio for profitability.

Most players in fragrances specialise in either premium or mass items

Ranking second in 2017, Coty stands out as the only player in fragrances with a considerable presence in both premium fragrances and mass fragrances. Typically, most other players in the category specialise in either one.

Private label remains negligible in fragrances

There is no private label recorded in fragrances in Bosnia-Herzegovina. Consumers switch between brands a lot in fragrances and manufacturers need to keep themselves relevant by frequently launching new varieties to attract consumers’ attention.

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