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The global trend for natural ingredients in fragrances was apparent in Russia during 2019 and is widely discussed in the industry. Even players creating mass-market perfumes, such as Brocard Group, began to offer fragrances manufactured from natural ingredients, with the group launching a new collection named Aromatherapy in 2019, created from 100% natural ingredients.
Threats to the growth of fragrances in 2019 included the appearance of new players and an increase in the number of launches - including a high volume independent perfumers which were promoted through Instagram. These launches took share from more prominent players and fragmented the landscape.
Seldico OOO led fragrances in 2019, benefiting from operating the most famous international brands, such as Christian Dior, Guerlain, Givenchy, Kenzo and Bvlgari. In fact, multinational players widely dominate sales of fragrances in Russia, having the budgets to support high-level marketing campaigns, with strong brand recognition and substantial distribution networks.
Sales of fragrances are now expected to decline by 18% in 2020 in 2019 constant value terms in light of the impact of COVID-19. This compares to an expected decline of 2% forecast for 2020 during research conducted at the end of 2019 before the spread of COVID-19.
All items within fragrances are predicted to record a significant double-digit retail value decline in 2020, due to the impact of the COVID-19 pandemic. With beauty retailers and other unessential stores closed, access to fragrances was limited during Q1 of 2020, with e-commerce being the main source of purchases.
Following the sharp decline seen in retail volume and value at constant 2019 prices in 2020, due to the impact of the COVID-19 lockdown and increased economic uncertainty, there will be a degree of recovery in 2021. This increase will mainly be driven by established growth in premium fragrances; however, mass fragrances will also record positive results, with only mass unisex fragrances set to post a decline.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Fragrances industry in Russia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Fragrances industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Beauty and Personal Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.