Sales of fragrances declined by 7% in 2020, compared to 1% growth the previous year. Sales were significantly impacted by the COVID-19 outbreak in Russia, with a lack of social interactions resulting in less need for fragrance products.
Premium fragrances suffered in 2020, recording a 5% decline. It was one of the most fragile categories during the lockdown period during the Spring of 2020, when all offline stores were closed.
Seldico OOO continued to lead fragrances in 2020 and increased its share despite the outbreak of COVID-19. The player benefits from operating the most famous international brands, such as Christian Dior, Guerlain, Givenchy, Kenzo and Bvlgari.
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Understand the latest market trends and future growth opportunities for the Fragrances industry in Russia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Fragrances
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.
See All of Our DefinitionsThis report originates from Passport, our Fragrances research and analysis database.
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