Executive Summary

May 2018
PROSPECTS
Trading down persists in 2017

Low disposable income, coupled with large price increases, remained the key factors behind another year of contraction in demand for fragrances in 2017. Although negative, volume growth seems to have stabilised since consumers are gradually switching away from premium to mass fragrances, which resulted in an overall decline that was not as sharp as the one suffered in 2016.

Women continue to drive premium fragrances in 2017

Premium fragrances are imported and therefore price movements are subject to fluctuations of the black market exchange rate, which can be up to six times higher than the official exchange rate. Women’s fragrances drives growth in the premium segment since these are not only bought by female consumers for their own consumption but also by male consumers looking for high-quality gifts for their spouses or girlfriends.

More even distribution is observed in mass fragrances

Mass fragrances continued to lead volume sales in 2017 since the large price differential between premium and mass products makes it difficult for consumers to trade up in the face of dramatic losses of purchasing power. In 2017, the average unit price for premium fragrances was about five times higher than that of mass fragrances, thus creating the incentive for substantial trading down.

COMPETITIVE LANDSCAPE
A mass fragrance company leads the category

Perfumes Factory, a local company founded in 2003, maintained its leadership in 2017. The retail chain produces its own private label, which promises to deliver a lasting copy of famous premium fragrances brands at more affordable prices.

Carolina Herrera is Venezuelan’s favourite

Branding is a clear differentiator between premium and mass fragrances. The premium segment is almost entirely dominated by international brands.

Celebrity helps sales in Venezuela

Competition between premium and mass brands is mostly on a price basis. Venezuelans recognise that premium fragrances are more expensive amongst other things because they guarantee a longer-lasting scent.

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Fragrances in Venezuela

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Overview

Discover the latest market trends and uncover sources of future market growth for the Fragrances industry in Venezuela with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fragrances industry in Venezuela, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fragrances in Venezuela market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Fragrances in Venezuela?
  • What are the major brands in Venezuela?
  • What pricing movements are seen across premium and mass fragrances?
  • What are the key product development trends?
  • How are sales of unisex fragrances performing?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Fragrances in Venezuela - Category analysis

HEADLINES

PROSPECTS

Trading down persists in 2017
Women continue to drive premium fragrances in 2017
More even distribution is observed in mass fragrances

COMPETITIVE LANDSCAPE

A mass fragrance company leads the category
Carolina Herrera is Venezuelan’s favourite
Celebrity helps sales in Venezuela

CATEGORY DATA

Table 1 Sales of Fragrances by Category: Value 2012-2017
Table 2 Sales of Fragrances by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Fragrances: % Value 2013-2017
Table 4 LBN Brand Shares of Fragrances: % Value 2014-2017
Table 5 LBN Brand Shares of Premium Men's Fragrances: % Value 2014-2017
Table 6 LBN Brand Shares of Premium Women's Fragrances: % Value 2014-2017
Table 7 Forecast Sales of Fragrances by Category: Value 2017-2022
Table 8 Forecast Sales of Fragrances by Category: % Value Growth 2017-2022

Beauty and Personal Care in Venezuela - Industry Overview

EXECUTIVE SUMMARY

Inconsistent government policies continue to deter growth in 2017
Fears of further price ceilings shape product offerings
Domestic companies rise up against economic recession in 2017
Online stores are gaining traction across all segments in 2017
Beauty and personal care to continue on a downward volume trend due to adverse economic conditions

MARKET DATA

Table 9 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 14 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

SOURCES

Summary 1 Research Sources