Fragrances

Vietnam’s rising living standards meant growth and expansion for fragrances in 2023, with progress also spurred along by higher disposable incomes. Local consumers have become increasingly focused on investing in and expressing their personal style…

Fragrances saw strong growth in the Philippines in current value terms in 2023, continuing the trend of the previous year. With the COVID-19 pandemic fast becoming a distant memory, consumers returned to their physical workplaces, while they also…

After experiencing a decline in 2022, fragrances witnessed robust current value growth in China in 2023. Despite the weak rebound in overall beauty and personal care in 2023, fragrances recorded double-digit growth, surpassing the level of sales seen…

In 2023, fragrances in Singapore experienced significant growth in both retail volume and current value terms, surpassing the pre-COVID-19 levels, seen in 2019. With the resurgence of activities outside the home, such as work, school, and travel,…

Fragrances maintained double-digit current value growth in South Korea in 2023, with premium fragrances continuing to overwhelmingly dominate, and also seeing the strongest growth in this year. The super-premium segment in fragrances is primarily…

Fragrances registered double-digit current value growth in Japan in 2023. Strong growth was also seen for colour cosmetics, but this was underpinned by the rebound from the pandemic, and it still had a lower level of sales compared with pre-pandemic…

In 2022, fragrances in India witnessed healthy double-digit current value growth on the back of favourable external factors, such as the full return of social gatherings, the surge in demand for domestic travel, and the return of most offices and…

Despite ongoing mask mandates due to the pandemic in Hong Kong, demand for fragrances continued to improve in 2022, driven by several key factors. The "lipstick effect" encouraged consumers to occasionally purchase affordable premium beauty items,…

Continuing the current value growth seen in fragrances throughout the pandemic, the category saw a further rise in sales in 2022, although at a slightly slower rate. Although premium fragrances saw slightly lower current value growth than mass, the…

Fragrances continues to show recovery in volume terms, with value boosted by price increases. Fragrances suffered during the era of the pandemic but started to return to more balanced sales patterns as consumers returned to sociable out-of-home…

While in 2022 Pakistan largely put the disruptions caused by the pandemic behind it, there were other challenges. Massive devaluation of the Pakistani rupee against major world currencies and spiralling double-digit inflation, partly caused by the…

Premium fragrances achieved the fastest retail volume and current value growth in 2022 for the second consecutive year. The country’s young population and improvements in living standards have contributed to this.

After two years of retail volume and current value decline, demand for fragrances saw an upturn in 2022, supported by the relaxation and self-reward trends. Thai consumers love to indulge themselves by purchasing fragrances for self-reward, for hard…

Azerbaijan’s proximity to both Ukraine and Russia has created a lot of uncertainty and while Azerbaijan benefitted from increasing global energy prices in 2022 as a result of the war - on the flip side, Azerbaijan is heavily dependent on trade and…

Sales of fragrances plummeted in 2020 as Malaysia went into lockdown and the country introduced a wide range of restrictions. The situation improved in 2021 as restrictions were eased with sales of fragrances thus seeing a partial recovery in value…

Fragrances in Indonesia started to regain momentum in 2022. Fragrances is a small category in Indonesia, compared with other Asian markets like Thailand and South Korea. However, the category has started to show signs of recovery from the slump in…