Fragrances

Fragrances saw further current value growth in the Czech Republic in 2023, with volume sales falling as consumers paid higher prices but left with fewer items in their shopping baskets. The overall positive performance was driven by premium…

Premium fragrances recorded high single-digit current value growth in 2023, with retail volume sales being notably slower and impacted by stubbornly high inflation. Mass fragrances declined in in both retail value and volume terms, with economic…

Mass fragrances experienced double-digit growth in current value terms in 2023 due to significant price hikes, although growth remained lower compared to premium fragrances due to the price sensitivity of the target customer group for these products.…

Fragrances in Bulgaria was hard hit by the COVID-19 pandemic and whilst sales have begun to bounce back, overall volume and value sales have yet to be restored to 2019 levels. The lifting of all pandemic restrictions during 2022 resulted in…

Over 2022 as a whole, fragrances did not perform as poorly as initially anticipated. Whereas fragrances are not considered first necessity products and are rather associated with indulgence, some consumers continued to purchase them regardless of the…

Fragrances was one of the fastest growing categories in the Slovenian beauty and personal care market in 2022 as it continued its recovery from the shock of the COVID-19 crisis, when the lack of social contact markedly reduced the occasions for…

Consumer demand for fragrances has demonstrated stability and improvement, driven by a shift among certain consumers away from deodorants and towards mass fragrance brands. These mass fragrance brands account for a significant portion of sales within…

There was a slight shift towards lower mass segments in mass fragrances due to growing price sensitivity in 2022. Mid-priced mass fragrances experienced a decline, while semi-selective fragrances (priced between EUR25-40) or high-priced mass…

A notable decline was recorded in fragrances during the COVID-19 pandemic, with social distancing and home seclusion creating far fewer opportunities for consumers to wear fragrances. As these products are usually applied when going to work,…

The war in nearby Ukraine had a significant impact, with the resultant energy crisis leading to soaring inflation and dampening volume sales. As a result, though there was double-digit growth in current value sales of fragrances in 2022, constant…

Mass fragrances continued to register declining demand in Romania during 2022, although volume sales declines during the year were more moderate than what was recorded in the category during 2020 and 2021, when the impact of the COVID-19 pandemic put…

The premiumisation trend was strongly visible in fragrances in 2022. Both, men’s and women’s variants of premium fragrances grew faster than their mass equivalents. Polish consumers choose expressive fragrances that emphasise their personalities. The…

A return to social occasions and events drove retail volume sales of fragrances in 2022, encouraging consumption as consumers spent more time outside of the household, around friends and colleagues. The increasing number of tourists in 2022 also…

Fragrances were negatively impacted by pandemic lockdowns, as with people spending significant amounts of time at home and not meeting with other people and socialising, there was less demand for fragrances. In 2021, with society gradually opening up…

After a solid recovery from the pandemic in 2021, retail volume growth slowed in 2022 as consumers were confronted with rising costs of living. Consumers have returned to wearing fragrances with social contact largely back to normal levels in Bosnia…

In 2022, with society fully re-opened and consumers keen to make a good appearance and present themselves well, fragrances registered healthy retail volume and current value growth. However, retail volume and current value sales were lower than…

In the Voice of the Industry series, Euromonitor connects with industry professionals to explore trends and innovations. This report focuses on the beauty and personal care industry, drawing on a survey of 800 professionals working in beauty and…