Free From

According to Euromonitor International’s Lifestyles Survey 2021, a sixth of respondents said they were allergic or intolerant to certain foods, which was slightly higher than the level globally. According to the survey, there is also a significant…

From 2020 onwards, there has been a major change in everyday lives of most Germans due to the pandemic, with overall lower mobility, yet at the same time, local consumers are generally paying greater attention to hygiene and health. Alongside the…

The general rise in consumer health-consciousness, which has been bolstered by the experiences of the COVID-19 crisis – both because of concerns about the functioning of immune systems in the face of the disease and because of the impact of lockdowns…

With the long-term trend towards rising health-consciousness among Taiwanese consumers having gained momentum since the start of the COVID-19 pandemic, more time spent cooking and eating at home due to increased community transmission of the virus…

Free from was the strongest performer within health and wellness packaged food in 2021, with free meat in particular registering healthy current value growth. Continuing innovation and growing consumer interest in healthier alternatives to meat…

Free from maintained strong growth rates in 2021 in Romania. Consumption of free from packaged food in the country is the result of the upward trend towards healthy and ethical lifestyles. The trend has been present for some years already, so…

In 2021, free from witnessed an acceleration in current value growth. This is in part due to the growing availability of free from lactose dairy products, such as milk, and free from gluten goods such as pasta. In recent years, producers such as…

The enhanced perception towards the quality of daily diets brought by the restrictions of the pandemic has created space for products with a premium positioning to enter new occasions as part of consumers’ meals. Among higher-income consumers, a…

Free from is a very strong category in Finland with an impressive and growing selection of products. Despite the ongoing challenges posed by the COVID-19 pandemic, sales continued to grow in 2021. This was boosted by consumers eating and cooking more…

Free from packaged food, which had been recording positive value growth throughout the earlier years of the review period, registered declining sales in 2020. Dairy products do not have such rigid demand as some of the other areas in free from, and…

Free from lactose powder special baby milk formula continues to see negative-figures volume declines in 2021, albeit at less steep rates than seen in 2020. This is because such products became less necessary during the time of the pandemic, due to…

Towards the end of the review period, over 5% of Poles identified as vegetarian or vegan, and the numbers keep growing. This supports the strong growth of free from meat substitutes that will see one of the most dynamic performances in 2021. Both…

With the COVID-19 pandemic continuing to have an influence on consumer choice during 2021, free from lactose special baby milk formula had numerous opportunities to generate strong sales growth during 2021. In particular, many parents of babies and…

Free from meat was expected to be amongst the fastest-growing areas of health and wellness packaged food in 2021. In Vietnam, free from meat is comprised almost entirely of tofu and derivatives. These products are not used just as meat alternatives…

All free from categories saw buoyant retail value sales growth during 2021, apart from gluten free baby food which saw negative growth, despite healthy demand in 2020 as a result of COVID-19 related stock piling and an increase in at home cooking.…

The free from category remains fairly niche in Morocco and is mainly represented by free from allergens. However, shelf representations of free from dairy packaged foods is growing in modern grocery retailers including Marjane, Carrefour and Aswak…

Free from lactose will remain the largest category within free from packaged food in current value terms in 2021 and will continue to see dynamic growth from an already high base. Free from lactose dairy products (namely milk, cream, and cheese)…

Soy-based free from meat alternatives have a relatively small sales size but are seeing strong retail volume growth, partly due to the increased retail presence of Nestlé’s Hälsans Kök since 2020. Many other local brands such as Naturli’ are however…

As plant-based meat brands started entering retail channels in 2020 in an effort to increase their outreach beyond foodservice, which suffered significantly in this year, the rise of meat alternatives has been ongoing and has shown no signs of…

Free from products are gaining popularity in the Austrian market. The most popular products so far are free from lactose within dairy. Although lactose intolerance is not prevalent in Austria, a growing number of consumers deem such products to be…