Despite the complicated economic context, sales of free from products registered strong expansion in retail volume terms in 2018. Although the level of development of the category remained low and was one of the factors that explains this dynamism, the greater knowledge of Argentinians regarding the benefits of consuming free from products is also a relevant factor.
According to a report developed by the Italian Hospital of Buenos Aires during 2017, the number of babies allergic to cow protein tripled between 2004 and 2014. It states that changes in lifestyles, increase in number of caesareans, the use of antibiotics as well as environmental factors all contributed to this scenario.
The degree of development of free from remained low in 2018 in Argentina. Although over the review period, there was significant growth due to a large number of launches, the development potential is enormous for the forecast period.
Coca-Cola Argentina continued to lead free from in 2018 due to the acquisition of the brand Ades in soy drinks from Unilever de Argentina in 2017. Ades is a brand that was created in Argentina at the end of the 1980s.
In the last few years of the review period, a large number of launches of free from products were registered. In free from lactose milk, SanCor Cooperativas Unidas with SanCor stand outs, with Reducida en Lactosa (SanCor Reduced in Lactose) in mid-2015 and Garcia Hnos Agroindustrial Srl with Reducida en Lactosa (Tregar Reduced in Lactose) in 2017.
Packaging plays a fundamental role in free from. Orange is positioned as a distinctive colour used for packaging free from lactose products.
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Overview: Discover the latest market trends and uncover sources of future market growth for the Food Intolerance industry in Argentina with research from Euromonitor's team of in-country analysts.
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