Executive Summary

Mar 2019
PROSPECTS
Greater knowledge of free from boosts sales

Despite the complicated economic context, sales of free from products registered strong expansion in retail volume terms in 2018. Although the level of development of the category remained low and was one of the factors that explains this dynamism, the greater knowledge of Argentinians regarding the benefits of consuming free from products is also a relevant factor.

Number of babies with allergies triples

According to a report developed by the Italian Hospital of Buenos Aires during 2017, the number of babies allergic to cow protein tripled between 2004 and 2014. It states that changes in lifestyles, increase in number of caesareans, the use of antibiotics as well as environmental factors all contributed to this scenario.

Allergic and lactose intolerant remains a problem in Argentina

The degree of development of free from remained low in 2018 in Argentina. Although over the review period, there was significant growth due to a large number of launches, the development potential is enormous for the forecast period.

COMPETITIVE LANDSCAPE
Coca-Cola retains leadership for second year

Coca-Cola Argentina continued to lead free from in 2018 due to the acquisition of the brand Ades in soy drinks from Unilever de Argentina in 2017. Ades is a brand that was created in Argentina at the end of the 1980s.

Large number of launches despite economic crisis

In the last few years of the review period, a large number of launches of free from products were registered. In free from lactose milk, SanCor Cooperativas Unidas with SanCor stand outs, with Reducida en Lactosa (SanCor Reduced in Lactose) in mid-2015 and Garcia Hnos Agroindustrial Srl with Reducida en Lactosa (Tregar Reduced in Lactose) in 2017.

Packaging plays a key role in free from

Packaging plays a fundamental role in free from. Orange is positioned as a distinctive colour used for packaging free from lactose products.

Want to find out more about this report?
Request more information
Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Your Recently Viewed Reports

Free From in Argentina

Samples (FAQs about Samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview: Discover the latest market trends and uncover sources of future market growth for the Food Intolerance industry in Argentina with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

The Food Intolerance in Argentina market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Passport market research database.

Free From in Argentina - Category analysis

HEADLINES

PROSPECTS

Greater knowledge of free from boosts sales
Number of babies with allergies triples
Allergic and lactose intolerant remains a problem in Argentina

COMPETITIVE LANDSCAPE

Coca-Cola retains leadership for second year
Large number of launches despite economic crisis
Packaging plays a key role in free from

CATEGORY DATA

Table 1 Sales of Free From by Category: Value 2013-2018
Table 2 Sales of Free From by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Free From: % Value 2014-2018
Table 4 LBN Brand Shares of Free From: % Value 2015-2018
Table 5 Distribution of Free From by Format: % Value 2013-2018
Table 6 Forecast Sales of Free From by Category: Value 2018-2023
Table 7 Forecast Sales of Free From by Category: % Value Growth 2018-2023

Health and Wellness in Argentina - Industry Overview

EXECUTIVE SUMMARY

Problematic economic scenario in 2018
Innovation plays role in new launches of health and wellness food and beverages
Leading companies lose ground to local players
Discounters performs well
Mild economic rebound predicted for 2019

MARKET DATA

Table 8 Sales of Health and Wellness by Type: Value 2013-2018
Table 9 Sales of Health and Wellness by Type: % Value Growth 2013-2018
Table 10 Sales of Health and Wellness by Category: Value 2013-2018
Table 11 Sales of Health and Wellness by Category: % Value Growth 2013-2018
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2013-2018
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2013-2018
Table 14 NBO Company Shares of Health and Wellness: % Value 2014-2018
Table 15 LBN Brand Shares of Health and Wellness: % Value 2015-2018
Table 16 Distribution of Health and Wellness by Format: % Value 2013-2018
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2018
Table 18 Forecast Sales of Health and Wellness by Type: Value 2018-2023
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2018-2023
Table 20 Forecast Sales of Health and Wellness by Category: Value 2018-2023
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2018-2023
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2018-2023
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources