Free from lactose powder special baby milk formula continues to see negative-figures volume declines in 2021, albeit at less steep rates than seen in 2020. This is because such products became less necessary during the time of the pandemic, due to mothers spending more time at home and thus breastfeeding more often.
Fat free fresh milk and shelf stable milk are expected to register a strong expansion in volume terms over the forecast period, with many companies launching new fat free options in the last two years. For example, Garcia Hnos Agroindustrial Sr launched Tregar 0% at the beginning of 2020, and Mastellone Hnos SA launched its 0% option during 2019.
Soy drinks continue to be popular with consumers, with purchasing patterns driven by packaging trends. For example, in 2020 during the time of the pandemic lockdowns, demand was concentrated on large packaging sizes, such as family packs and bulk purchase discounts.
Despite the complex economic context in the country, players have still been launching new products to attract consumers’ attention. For example, The Not Co SAS launched Not Burger in Argentina and the product is available in modern retailers such as Jumbo and Walmart.
A wider variety of free from products are expected to appear over the forecast period, with the previously-mentioned black octagon labelling law boosting demand for healthy options overall. In free from, gluten-free is expected to become a big trend, such as seen with gluten-free pasta.
The vegan population in Argentina is growing very fast. Based on Union Vegana Argentina, in 2020, the vegan population represents 12% of total in the country – compared with 9% in previous years.
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Understand the latest market trends and future growth opportunities for the Free From industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This category includes free from gluten, free from lactose, free from allergens, free from dairy and free from meat products. This excludes foods which are certified ‘free’ of a specific product when this is based on use of sterilised equipment.See All of Our Definitions
This report originates from Passport, our Free From research and analysis database.
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