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Country Report

Food Intolerance in

Free From in Australia

Mar 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Increasing demand for free from as consumers continue to review their diets, influenced by global health trends

Free from experienced increasing demand in 2019, with positive performances recorded across the category. This is not only being driven by consumers who suffer from certain intolerances or follow ethical lifestyles which has led to the increasing demand for plant-based diets, but also by consumers who are generally reviewing their diets as they are continually influenced by global health and wellness trends.

Sustainability and environmental issues combine with health trends to drive strong performance by free from meat

Healthier lifestyles in addition to sustainability and environmental issues are driving demand for free from meat, with a particularly strong performance recorded by free from meat chilled meat substitutes in 2019. Demand is being supported by greater availability in major retailers such as Coles and Woolworths as Australians increasingly look to plant-based food as a sustainable and ethical source of protein in their diets; this trend is not only being driven by vegans and vegetarians but also by “flexitarians” as the desire to reduce meat consumption for weekly meals is gaining momentum.

Free from gluten expands target audience from initial consumer base of coeliac sufferers

Free from gluten continued to record a stable performance in 2019, particularly evident in free from gluten breakfast cereals and free from gluten pasta. While these products were initially developed to address those who suffer from coeliac disease, which forms a relatively low proportion of the population in Australia, demand is being strengthened by the increasing number of consumers who are generally concerned about their gut health, and view free from gluten products as more of a lifestyle choice which supports their desire to follow healthier diets.

COMPETITIVE LANDSCAPE

Intensified competition leads to share loss for leader The Sanitarium Health Food Co

The Sanitarium Health Food Co retained its slim leadership of free from in 2019, due to its strength in free from dairy with So Good, and a strong performance in free from gluten breakfast cereals with its brand Weet-Bix, which continued to record impressive growth at the end of the review period. However, in a fairly fragmented landscape with a high presence of smaller brands under “others”, The Sanitarium Health Food Co came under increasing pressure from more dynamic players as it continued to lose value share.

New launches under free from dairy

Free from dairy witnessed a number of new launches at the end of the review period including Unilever’s Magnum, which introduced its first range of free from dairy ice cream bars including Non-Dairy Almond. The ice cream base is a blend comprising coconut oil and pea protein, while its chocolate covering is made from cocoa beans which have been sourced from Rainforest Alliance Certified farms.

Local producers of free from meat aim to challenge leading brands

While free from meat chilled meat substitutes remained a consolidated competitive landscape in 2019, dominated by leading brands Vegie Delights and Quorn, smaller brands under “others” are increasingly gaining value share. Local producers that are entering the category include The Alternative Meat Co, and The Unreal Co, addressing consumer concerns about sustainability, and the environment with the latter linked to imported products which increase Australians’ carbon footprint.

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Food Intolerance Sample Report Food Intolerance Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview: Discover the latest market trends and uncover sources of future market growth for the Food Intolerance industry in Australia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

The Food Intolerance in Australia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Passport market research database.

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Free From in Australia - Category analysis

HEADLINES

PROSPECTS

Increasing demand for free from as consumers continue to review their diets, influenced by global health trends

Sustainability and environmental issues combine with health trends to drive strong performance by free from meat

Free from gluten expands target audience from initial consumer base of coeliac sufferers

COMPETITIVE LANDSCAPE

Intensified competition leads to share loss for leader The Sanitarium Health Food Co

New launches under free from dairy

Local producers of free from meat aim to challenge leading brands

CATEGORY DATA

Table 1 Sales of Free From by Category: Value 2014-2019
Table 2 Sales of Free From by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Free From: % Value 2015-2019
Table 4 LBN Brand Shares of Free From: % Value 2016-2019
Table 5 Distribution of Free From by Format: % Value 2014-2019
Table 6 Forecast Sales of Free From by Category: Value 2019-2024
Table 7 Forecast Sales of Free From by Category: % Value Growth 2019-2024

Health and Wellness in Australia - Industry Overview

EXECUTIVE SUMMARY

Growing health consciousness increasingly influences consumer choices and purchasing decisions

Increasing importance of functional benefits as consumers embrace health and wellbeing trend

Major players commit to consumer drive to make healthier choices

Supermarkets the leading distribution channel for non-alcoholic drinks and packaged food

Growing embodiment of health and wellness

MARKET DATA

Table 8 Sales of Health and Wellness by Type: Value 2014-2019
Table 9 Sales of Health and Wellness by Type: % Value Growth 2014-2019
Table 10 Sales of Health and Wellness by Category: Value 2014-2019
Table 11 Sales of Health and Wellness by Category: % Value Growth 2014-2019
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2014-2019
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2014-2019
Table 14 NBO Company Shares of Health and Wellness: % Value 2015-2019
Table 15 LBN Brand Shares of Health and Wellness: % Value 2016-2019
Table 16 Distribution of Health and Wellness by Format: % Value 2014-2019
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2019
Table 18 Forecast Sales of Health and Wellness by Type: Value 2019-2024
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2019-2024
Table 20 Forecast Sales of Health and Wellness by Category: Value 2019-2024
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2019-2024
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2019-2024
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2019-2024

Megatrends

Country Report

Free From in Australia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Increasing demand for free from as consumers continue to review their diets, influenced by global health trends

Sustainability and environmental issues combine with health trends to drive strong performance by free from meat

Free from gluten expands target audience from initial consumer base of coeliac sufferers

COMPETITIVE LANDSCAPE

Intensified competition leads to share loss for leader The Sanitarium Health Food Co

New launches under free from dairy

Local producers of free from meat aim to challenge leading brands

Samples

Overview

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Table of Contents

Free From in Australia - Category analysis

HEADLINES

PROSPECTS

Increasing demand for free from as consumers continue to review their diets, influenced by global health trends

Sustainability and environmental issues combine with health trends to drive strong performance by free from meat

Free from gluten expands target audience from initial consumer base of coeliac sufferers

COMPETITIVE LANDSCAPE

Intensified competition leads to share loss for leader The Sanitarium Health Food Co

New launches under free from dairy

Local producers of free from meat aim to challenge leading brands

CATEGORY DATA

Health and Wellness in Australia - Industry Overview

EXECUTIVE SUMMARY

Growing health consciousness increasingly influences consumer choices and purchasing decisions

Increasing importance of functional benefits as consumers embrace health and wellbeing trend

Major players commit to consumer drive to make healthier choices

Supermarkets the leading distribution channel for non-alcoholic drinks and packaged food

Growing embodiment of health and wellness

MARKET DATA

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