Free from products will continue to capture sales from both non-health and wellness and other health and wellness categories as consumers become more conscious of their carb intake and knowledgeable about the benefits of vegan alternatives. The premiumisation of free from gluten and similar categories has also encouraged growth in such products.
Alongside the narrative of sustainability and consumer ethics, expectations of living healthier lifestyles have intensified. Whilst this has continued to drive certain food categories, particularly fresh food, it has conversely also created an encouraging landscape for competing and substitute free from products.
Alongside the growth in free from meat alternatives, free from dairy products are also proving to be particularly successful. In June 2017, Sanitarium introduced the So Good almond milk range in flavoured milk.
The Sanitarium Health Food Co held the biggest value share in free from packaged food in 2018. This is a reflection of its presence across packaged food and its strong consumer engagement.
Free from gluten remained a crucial focal point for brands to engage with as consumer dietary preferences intensified. Consequently, new product activity became increasingly prominent across packaged food categories, particularly within snacks and staples.
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Overview: Discover the latest market trends and uncover sources of future market growth for the Food Intolerance industry in Australia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
The Food Intolerance in Australia market research report includes:
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