Executive Summary

Jun 2019
PROSPECTS
Increasingly pronounced presence across packaged food as consumers look for alternatives to traditionally non-healthy staples

Free from products will continue to capture sales from both non-health and wellness and other health and wellness categories as consumers become more conscious of their carb intake and knowledgeable about the benefits of vegan alternatives. The premiumisation of free from gluten and similar categories has also encouraged growth in such products.

Free from meat categories experience strong growth

Alongside the narrative of sustainability and consumer ethics, expectations of living healthier lifestyles have intensified. Whilst this has continued to drive certain food categories, particularly fresh food, it has conversely also created an encouraging landscape for competing and substitute free from products.

Free from dairy products also an area of promising growth

Alongside the growth in free from meat alternatives, free from dairy products are also proving to be particularly successful. In June 2017, Sanitarium introduced the So Good almond milk range in flavoured milk.

COMPETITIVE LANDSCAPE
The Sanitarium Health Food Co leads free from packaged food

The Sanitarium Health Food Co held the biggest value share in free from packaged food in 2018. This is a reflection of its presence across packaged food and its strong consumer engagement.

Free from gluten one of the most promising areas

Free from gluten remained a crucial focal point for brands to engage with as consumer dietary preferences intensified. Consequently, new product activity became increasingly prominent across packaged food categories, particularly within snacks and staples.

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Overview: Discover the latest market trends and uncover sources of future market growth for the Food Intolerance industry in Australia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

The Food Intolerance in Australia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Passport market research database.

Free From in Australia - Category analysis

HEADLINES

PROSPECTS

Increasingly pronounced presence across packaged food as consumers look for alternatives to traditionally non-healthy staples
Free from meat categories experience strong growth
Free from dairy products also an area of promising growth

COMPETITIVE LANDSCAPE

The Sanitarium Health Food Co leads free from packaged food
Free from gluten one of the most promising areas

CATEGORY DATA

Table 1 Sales of Free From by Category: Value 2013-2018
Table 2 Sales of Free From by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Free From: % Value 2014-2018
Table 4 LBN Brand Shares of Free From: % Value 2015-2018
Table 5 Distribution of Free From by Format: % Value 2013-2018
Table 6 Forecast Sales of Free From by Category: Value 2018-2023
Table 7 Forecast Sales of Free From by Category: % Value Growth 2018-2023

Health and Wellness in Australia - Industry Overview

EXECUTIVE SUMMARY

Health consciousness continues to impact the purchasing decisions of Australians
Functional benefits a focus area
Major players make a commitment to providing consumers with healthier choices
Supermarkets the leading distribution channel for non-alcoholic drinks and packaged food
A focus on health and wellness to be at the front of consumers’ and manufacturers’ minds over the forecast period

MARKET DATA

Table 8 Sales of Health and Wellness by Type: Value 2013-2018
Table 9 Sales of Health and Wellness by Type: % Value Growth 2013-2018
Table 10 Sales of Health and Wellness by Category: Value 2013-2018
Table 11 Sales of Health and Wellness by Category: % Value Growth 2013-2018
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2013-2018
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2013-2018
Table 14 NBO Company Shares of Health and Wellness: % Value 2014-2018
Table 15 LBN Brand Shares of Health and Wellness: % Value 2015-2018
Table 16 Distribution of Health and Wellness by Format: % Value 2013-2018
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2018
Table 18 Forecast Sales of Health and Wellness by Type: Value 2018-2023
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2018-2023
Table 20 Forecast Sales of Health and Wellness by Category: Value 2018-2023
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2018-2023
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2018-2023
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources