The growth trajectory of plant-based alternatives was already significant across packaged food prior to the pandemic. Consumers have grown increasingly aware of making better food choices for themselves and the environment and hence strong demand for plant-based choices such as free from dairy is expected to continue to offer competition to mainstream dairy choices.
Free from meat is set to record another dynamic performance in 2021, driven by Australians continuing to adopt healthier lifestyles. Consumer awareness is growing around sustainability and environmental issues, driving demand for free from meat and seafood substitutes.
As consumer food preferences continue to shift, there has been a renewed focus on sustainability and transparent production practices in Australia. Consumers are conscious about the purchases they are making and careful about supporting brands that are aligned with their values.
As consumers become increasingly conscious of their health and wellbeing coming out of lockdown restrictions, free from dairy yoghurt and free from lactose yoghurt, offer potential for stronger value growth (at constant 2021 prices) over the forecast period. This will be driven by the rising prevalence of flexitarian lifestyles and stronger awareness of various food intolerances, respectively.
The increasing number of consumers opting for vegetarian and plant-based meal options has been tremendous which has led to strong value growth for free from meat variants in Australia. The interest in plant-based diets to reduce animal product consumption for general wellbeing as well as for the environment has provided opportunities for players to introduce fresh new product offerings to expand the consumer choice.
As new products have continued to be launched by players due to ongoing high demand for various free from products, availability has expanded well beyond health specialty stores and into mainstream distribution channels such as supermarkets, hypermarkets, independent groceries and discounters. As local consumers become increasingly conscious of ingredients and the nutritional aspects of their food, this development by players in terms of extending their portfolios to cater to consumers through different channels is expected to continue as Australians continue to embrace a wider selection of free from options.
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Understand the latest market trends and future growth opportunities for the Food Intolerance industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This category includes free from gluten, free from lactose, free from allergens, free from dairy and free from meat products. This excludes foods which are certified ‘free’ of a specific product when this is based on use of sterilised equipment.See All of Our Definitions
This report originates from Passport, our Food Intolerance research and analysis database.
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