Free from products are gaining popularity in the Austrian market. The most popular products so far are free from lactose within dairy.
Oat and almonds are the most popular bases for alternatives to dairy milk in the Austrian market. COVID-19 pushed sales as consumers took greater interest in healthy nutrition.
Although consumers are looking to manage dietary health more effectively, the anxiety caused by the COVID-19 crisis has driven consumer demand for indulgence and a certain amount of comfort eating. This has helped attract consumers to more ‘treat’ aligned products, and products such as free from dairy ice cream and free from gluten cakes have seen higher demand.
Although the proportion of Austrian consumers with gluten intolerance is not particularly high, there is a growing perception that replacing gluten with free from alternatives is healthier. As a result, free from gluten products are expected to become more prominent within pasta during the forecast period, displaying much stronger growth than the overall pasta category.
While it remains more of a niche right now, free from dairy products other than milk alternatives are expected to see continued growth in the Austrian market during the forecast period. The rising popularity of such products will be pushed by the success of dairy milk alternatives, with key brands in this category leveraging their established levels of consumer recognition and trust to extend their product offers.
Sugar has become a key focus of concern for consumers looking to achieve healthier diets, with considerable media attention devoted to the potentially harmful health impact of sugar consumption in recent years. During the forecast period, this trend may lead to the availability of a wider range of free from sugar products and provides opportunities for new brands to launch new types of free from sugar options.
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Understand the latest market trends and future growth opportunities for the Free From industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Free From industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Free From
This category includes free from gluten, free from lactose, free from allergens, free from dairy and free from meat products. This excludes foods which are certified ‘free’ of a specific product when this is based on use of sterilised equipment.
See All of Our DefinitionsThis report originates from Passport, our Free From research and analysis database.
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