Executive Summary

Mar 2019
PROSPECTS
Lactose and gluten free products perceived as healthier

While the number of people truly affected by intolerance to lactose and/or gluten remains rather low, many consumers continue to perceive products labelled as lactose-free and gluten-free as healthier compared to conventional ones. According to the Austrian Nutrition Society (ÖGE), only 10-15% of the Austrian population is affected by lactose intolerance.

Expected increase in demand for alternatives

Gluten and lactose intolerance are becoming increasingly recognised as serious medical conditions, even if only a small percentage of the population is affected. Nonetheless, demand for alternatives is expected to continue to increase since discussions about lactose and gluten have led to a plethora of alternatives, which in turn offer their own health credentials.

Free from meat products to remain in demand

The trend towards meat substitutes continued in 2018 and is expected to further evolve over the forecast period. As the number of consumers who want to either quit eating meat altogether or at least cut back on consumption increases, free from meat products are expected to profit.

COMPETITIVE LANDSCAPE
Further focus on innovation expected

Free from was strongly influenced by harsh competition between foreign players, domestic manufacturers and private label, which is not expected to change in the future. Both domestic and global players are expected to continue to focus on new product launches over the forecast period, mainly focusing on alternatives.

Private label to remain strong contender

Private label is expected to continue to profit from its ongoing focus on improvement and sophistication of its brands. The leading private label producer, as well as the leader in overall free from, Spar Österreichische Warenhandels was able to profit from its extensive range of free from products under its Spar Free From brand, spanning from chocolate confectionery and baked goods, dairy and breakfast cereals to savoury snacks, ice cream and pasta.

Potential in start-ups and niche areas

Free from is expected to see an increasing number of unique new products developed by start-up companies. These introductions are expected to create their own niche and thus gradually become a notable competitor.

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Overview: Discover the latest market trends and uncover sources of future market growth for the Food Intolerance industry in Austria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

The Food Intolerance in Austria market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Passport market research database.

Free From in Austria - Category analysis

HEADLINES

PROSPECTS

Lactose and gluten free products perceived as healthier
Expected increase in demand for alternatives
Free from meat products to remain in demand

COMPETITIVE LANDSCAPE

Further focus on innovation expected
Private label to remain strong contender
Potential in start-ups and niche areas

CATEGORY DATA

Table 1 Sales of Free From by Category: Value 2013-2018
Table 2 Sales of Free From by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Free From: % Value 2014-2018
Table 4 LBN Brand Shares of Free From: % Value 2015-2018
Table 5 Distribution of Free From by Format: % Value 2013-2018
Table 6 Forecast Sales of Free From by Category: Value 2018-2023
Table 7 Forecast Sales of Free From by Category: % Value Growth 2018-2023

Health and Wellness in Austria - Industry Overview

EXECUTIVE SUMMARY

Health and wellness sales continue to grow strongly
Focus on ingredient quality and sugar reduction
Private label leads highly fragmented health and wellness sales
Modern grocery retailers remains preferred distribution channel
Demand for health and wellness expected to keep rising

MARKET DATA

Table 8 Sales of Health and Wellness by Type: Value 2013-2018
Table 9 Sales of Health and Wellness by Type: % Value Growth 2013-2018
Table 10 Sales of Health and Wellness by Category: Value 2013-2018
Table 11 Sales of Health and Wellness by Category: % Value Growth 2013-2018
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2013-2018
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2013-2018
Table 14 NBO Company Shares of Health and Wellness: % Value 2014-2018
Table 15 LBN Brand Shares of Health and Wellness: % Value 2015-2018
Table 16 Distribution of Health and Wellness by Format: % Value 2013-2018
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2018
Table 18 Forecast Sales of Health and Wellness by Type: Value 2018-2023
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2018-2023
Table 20 Forecast Sales of Health and Wellness by Category: Value 2018-2023
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2018-2023
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2018-2023
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources