Executive Summary

Mar 2019
PROSPECTS
Free from food booming due to rising demand for healthy nutrition

The growth of free from packaged food in Belgium can mainly be attributed to rising consumer health and environmental consciousness. Although the incidence of food intolerance among Belgians is relatively stable, free from packaged food sales increased rapidly in 2018 as many consumers sought to limit the negative impact of consuming unhealthy packaged food on their health and the environment.

Booming demand for free from dairy boosting overall growth

Promoted strongly in the media and increasingly available, free from dairy variants grew rapidly in 2018. Alpro and private label ranges increased their offers of milk alternatives such as soy and other milk alternatives.

Flexitarianism trend promoting further growth in free from meat products

Even Belgians who are not strict vegetarians are increasingly embracing vegetarian diets due to health, environmental and ethical concerns. Ethical concerns about breeding/farming conditions of livestock and seafood have encouraged some people to reduce meat and dairy consumption.

COMPETITIVE LANDSCAPE
Free from dairy and dairy alternatives

Danone continued to lead free from GBO sales in 2018. Specialising in milk alternatives with the WhiteWave acquisition, starting with soy milk, the company also offers milk alternatives such as coconut, cashew and almond milk.

Free from meat substitutes thriving thanks to new product launches

Meat substitutes is a very dynamic area, with players introducing new launches in order to increase their sales. The first innovation trend one can notice is the heavy inclusion of vegan products into the meat substitute range.

Private label players continue to lead the way within free from packaged food

Despite the dynamism of A-brands, private label is also a strong force in free from packaged food as many retailers have recognised the area’s potential and use it as a point of differentiation. Indeed, retailers are investing in expanding their free from ranges, with private label players benefiting from the fact that the high price of A-brands is often a barrier for consumers.

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Overview: Discover the latest market trends and uncover sources of future market growth for the Food Intolerance industry in Belgium with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

The Food Intolerance in Belgium market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Passport market research database.

Free From in Belgium - Category analysis

HEADLINES

PROSPECTS

Free from food booming due to rising demand for healthy nutrition
Booming demand for free from dairy boosting overall growth
Flexitarianism trend promoting further growth in free from meat products

COMPETITIVE LANDSCAPE

Free from dairy and dairy alternatives
Free from meat substitutes thriving thanks to new product launches
Private label players continue to lead the way within free from packaged food

CATEGORY DATA

Table 1 Sales of Free From by Category: Value 2013-2018
Table 2 Sales of Free From by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Free From: % Value 2014-2018
Table 4 LBN Brand Shares of Free From: % Value 2015-2018
Table 5 Distribution of Free From by Format: % Value 2013-2018
Table 6 Forecast Sales of Free From by Category: Value 2018-2023
Table 7 Forecast Sales of Free From by Category: % Value Growth 2018-2023

Health and Wellness in Belgium - Industry Overview

EXECUTIVE SUMMARY

Health and wellness beverages outperforms packaged food
Naturalness and zero sugar trends drive value sales
Trend towards further fragmentation in health and wellness
Health and wellness gains wider distribution
Positive performance during forecast period

MARKET DATA

Table 8 Sales of Health and Wellness by Type: Value 2013-2018
Table 9 Sales of Health and Wellness by Type: % Value Growth 2013-2018
Table 10 Sales of Health and Wellness by Category: Value 2013-2018
Table 11 Sales of Health and Wellness by Category: % Value Growth 2013-2018
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2013-2018
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2013-2018
Table 14 NBO Company Shares of Health and Wellness: % Value 2014-2018
Table 15 LBN Brand Shares of Health and Wellness: % Value 2015-2018
Table 16 Distribution of Health and Wellness by Format: % Value 2013-2018
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2018
Table 18 Forecast Sales of Health and Wellness by Type: Value 2018-2023
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2018-2023
Table 20 Forecast Sales of Health and Wellness by Category: Value 2018-2023
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2018-2023
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2018-2023
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources