Throughout the review period free from continued to post double-digit current value growth, and the COVID-19 pandemic boosted sales even more. Free from dairy products continued to grow strongly in 2021 as consumers seek to reduce their dairy consumption or eliminate traditional dairy products from their diet altogether.
Over the review period, health concerns about lactose intolerance have been gaining further attention among Belgians. Recent scientific research now claims that the proportion of the Belgian population who are potentially lactose intolerant is more than the classical estimation of one tenth of the local population.
With the growing popularity of vegan, vegetarian and flexitarian diets among Belgians, consumers increased their demand for free from meat substitutes in 2021, whilst free from ready meals posted strong double-digit current value growth in 2021.
Following the slowdown in sales growth in 2021, free from packaged food is set to strengthen and maintain double-digit growth throughout the remainder of the forecast period. The forecast period holds good prospects for clean products as local consumers will continue to focus on their diet to support their overall health and wellness.
Gluten-free is another health and wellness product trait which is gaining further momentum in Belgium. With growing awareness and diagnosis of the digestive celiac disease, consumers are becoming more willing to sulk off food items which are rich in gluten.
Vegan, vegetarian and flexitarian diets which have been impeding the demand for meat and seafood packaged food are set to keep rising in popularity, thereby supporting the demand for free from meat substitutes in the forecast period. These evolving consumer patterns are generally being driven by health and wellness concerns, aversion for intensive fishing and meat production, care for animal welfare, environmental impact and sustainability.
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Understand the latest market trends and future growth opportunities for the Free From industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Free From industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Free From
This category includes free from gluten, free from lactose, free from allergens, free from dairy and free from meat products. This excludes foods which are certified ‘free’ of a specific product when this is based on use of sterilised equipment.
See All of Our DefinitionsThis report originates from Passport, our Free From research and analysis database.
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