The growth of free from packaged food in Belgium can mainly be attributed to rising consumer health and environmental consciousness. Although the incidence of food intolerance among Belgians is relatively stable, free from packaged food sales increased rapidly in 2018 as many consumers sought to limit the negative impact of consuming unhealthy packaged food on their health and the environment.
Promoted strongly in the media and increasingly available, free from dairy variants grew rapidly in 2018. Alpro and private label ranges increased their offers of milk alternatives such as soy and other milk alternatives.
Even Belgians who are not strict vegetarians are increasingly embracing vegetarian diets due to health, environmental and ethical concerns. Ethical concerns about breeding/farming conditions of livestock and seafood have encouraged some people to reduce meat and dairy consumption.
Danone continued to lead free from GBO sales in 2018. Specialising in milk alternatives with the WhiteWave acquisition, starting with soy milk, the company also offers milk alternatives such as coconut, cashew and almond milk.
Meat substitutes is a very dynamic area, with players introducing new launches in order to increase their sales. The first innovation trend one can notice is the heavy inclusion of vegan products into the meat substitute range.
Despite the dynamism of A-brands, private label is also a strong force in free from packaged food as many retailers have recognised the area’s potential and use it as a point of differentiation. Indeed, retailers are investing in expanding their free from ranges, with private label players benefiting from the fact that the high price of A-brands is often a barrier for consumers.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Delivery: Files are delivered directly into your account within a few minutes of purchase.
Overview: Discover the latest market trends and uncover sources of future market growth for the Food Intolerance industry in Belgium with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
The Food Intolerance in Belgium market research report includes:
Why buy this report?
This industry report originates from Passport, our Passport market research database.