Executive Summary

Mar 2019
PROSPECTS
Increasing number of vegetarians positively impact free from

In the past decade, the number of vegetarians in Bulgaria has risen significantly. Some consumers avoid meat because they believe that it is unhealthy, some do not agree with slaughtering animals for food, while another segment simply chooses cheaper meat alternatives such as soy-based products.

Rising lactose intolerance awareness boosts free from lactose

Earlier in the review period, lactose intolerance was not a popular diagnosis in Bulgaria. However, with medicine and technology advancements, it could be easily identified if someone suffered from such a problem.

Growing awareness of gluten-free diet to help free from gluten sales

Similar to lactose intolerance, celiac disease, has also grown in awareness in Bulgaria. Interestingly, there are many books that have emerged that highlight the detrimental effects that gluten has, even on healthy individuals and hence many consumers decide to avoid products containing gluten.

COMPETITIVE LANDSCAPE
Category remains highly fragmented

Bearing in mind that free from encompasses many products such as free from allergens, meat, lactose, gluten and dairy, it is unsurprising that the category remained fairly fragmented and majorly dominated by small players. It is difficult to have overall dominant leaders in the category because free from products tend to come as line extensions of already established brands; for example, free from gluten sweet biscuits of Sweet Plus are not the main focus of brand owner Zaharni Izdelia Varna.

Alpro is strong performer

With an increasing number of lactose-intolerant Bulgarians and with the widely-held belief that fresh milk is not actually needed for adults’ health and wellbeing, consumers started to seek alternative products to dairy. Alpro is one of the most widely available brands in terms of distribution.

Bomaks leads free from dairy milk in 2018

Bomaks is a manufacturer of a typical drink in Bulgaria called boza which is a non-alcoholic drink made of flour and bran. It is produced by fermenting the grains and is usually given to children and young mothers because of its high quantity of vitamin B and because of its positive impact on the digestive system, in addition to offering consumers protein and carbohydrates that aid faster recovery after too much physical or mental activity.

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Overview: Discover the latest market trends and uncover sources of future market growth for the Food Intolerance industry in Bulgaria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

The Food Intolerance in Bulgaria market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Passport market research database.

Free From in Bulgaria - Category analysis

HEADLINES

PROSPECTS

Increasing number of vegetarians positively impact free from
Rising lactose intolerance awareness boosts free from lactose
Growing awareness of gluten-free diet to help free from gluten sales

COMPETITIVE LANDSCAPE

Category remains highly fragmented
Alpro is strong performer
Bomaks leads free from dairy milk in 2018

CATEGORY DATA

Table 1 Sales of Free From by Category: Value 2013-2018
Table 2 Sales of Free From by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Free From: % Value 2014-2018
Table 4 LBN Brand Shares of Free From: % Value 2015-2018
Table 5 Distribution of Free From by Format: % Value 2013-2018
Table 6 Forecast Sales of Free From by Category: Value 2018-2023
Table 7 Forecast Sales of Free From by Category: % Value Growth 2018-2023

Health and Wellness in Bulgaria - Industry Overview

EXECUTIVE SUMMARY

Stable economic growth and increasing urban population drive demand for health and wellness
Health and wellness trends in soft drinks impacted by high price sensitivity
Health and wellness attractive for innovative start-ups
Modern grocery retailers key distribution channel for popular products
Stable growth predicted for forecast period

MARKET DATA

Table 8 Sales of Health and Wellness by Type: Value 2013-2018
Table 9 Sales of Health and Wellness by Type: % Value Growth 2013-2018
Table 10 Sales of Health and Wellness by Category: Value 2013-2018
Table 11 Sales of Health and Wellness by Category: % Value Growth 2013-2018
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2013-2018
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2013-2018
Table 14 NBO Company Shares of Health and Wellness: % Value 2014-2018
Table 15 LBN Brand Shares of Health and Wellness: % Value 2015-2018
Table 16 Distribution of Health and Wellness by Format: % Value 2013-2018
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2018
Table 18 Forecast Sales of Health and Wellness by Type: Value 2018-2023
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2018-2023
Table 20 Forecast Sales of Health and Wellness by Category: Value 2018-2023
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2018-2023
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2018-2023
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources