In 2021, free from packaged food continued to portray healthy growth, in large part driven by growth in demand for free from dairy products, free from dairy milk in particular. The growth in demand observed in 2021 was lower than that in the previous year, however.
Meat and seafood substitutes is a small product area in Colombia, but over the past two years has witnessed rapid growth, not only in terms of products available, but also of brands. Its development is not necessarily linked to an increase in the vegan and vegetarian population, but more to the increasing number of consumers who are looking to reduce their meat intake, the so-called flexitarians.
Gluten-free packaged food continues to gain in popularity in 2021, with more consumers looking to reduce their intake of gluten, not because they suffer from celiac disease, but because of the growing debate about the detrimental effects of gluten consumption on health. Companies are responding to this trend.
Milk alternatives is anticipated to continue to thrive during the forecast period, with a broader offer of lactose-free and non-dairy beverages, at different price levels and across sales channels. Although these beverages might not yet completely replace cow's milk, they do pose an alternative to health-conscious consumers, posing some threat to cow’s milk as a product area.
Free from meat meat and seafood substitutes will be one of the best performers over the forecast period, owing to the growing number of vegans, vegetarians and flexitarians in the country. Manufacturers of meat substitutes are likely to continue to innovate to replicate the flavour and texture of meat, without compromising on health.
In Colombia the consumption of pasta still remains low, with gluten-free pasta still accounting for a small share within the category. Nevertheless, as consumer interest in these products increases, the category will continue to evolve and the offer of gluten-free products will broaden.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Free From industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Free From industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This category includes free from gluten, free from lactose, free from allergens, free from dairy and free from meat products. This excludes foods which are certified ‘free’ of a specific product when this is based on use of sterilised equipment.See All of Our Definitions
This report originates from Passport, our Free From research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!