Free from gluten and lactose diets became somewhat a synonym for healthy lifestyle in Denmark in 2018. The main reason behind the growing popularity of free from products is that Danes, to an increasing degree, want to decide what to put into their bodies all the way to the last detail.
There is an ongoing milk debate (the mælkedebatten) between Danish milk producers and those who support free from dairy products or milk alternatives. Sales of free from dairy products continued to increase in 2018, while the volume of milk sales decreased, suggesting that a rethink of marketing strategies needs to be implemented to return sales of milk to growth.
The number of people diagnosed with a gluten allergy is significantly lower than those who avoid gluten. Researchers have begun to warn people against the diet, unless they actually have a gluten allergy.
Free from dairy products are gaining further popularity in Denmark, to dairy manufacturers’ cost. Arla Foods Amba has set a strategic goal to put dairy milk consumption back on a growth track.
Danish dairy giant Arla considers that the demand for its free from lactose products is growing so rapidly that they can be called mainstream. The company is not shy about publicly stating the success of these products.
The significant and continuous growth of free from gluten bread in the review period offers ideal market penetration conditions for new players. However, in 2018, the Schär and Semper brands continued to command the majority value share.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Delivery: Files are delivered directly into your account within a few minutes of purchase.
Overview: Discover the latest market trends and uncover sources of future market growth for the Food Intolerance industry in Denmark with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
The Food Intolerance in Denmark market research report includes:
Why buy this report?
This industry report originates from Passport, our Passport market research database.