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Country Report

Food Intolerance in

Free From in Denmark

Jan 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Danes increasingly experimenting with free from lactose products

Free from gluten and lactose diets have become somewhat a synonym for a healthy lifestyle in Denmark. The main reason behind the growing popularity of free from products is that Danes, to an increasing degree, want to decide what they put into their bodies all the way to the last detail.

Strong growth of free from dairy milk products as the Mælkedebatten continue

Free from dairy milk products are recording strong growth due to the increasing popularity of a vegan lifestyle, together with the growing awareness of sustainability. The Danish milk debate (Mælkedebatten – the discussions between milk producers and those who favour plant-based milk products) is stronger than ever, and is encouraging consumers to research the topic and generating an increased interest in plant-based milk products, which is accelerating the decline of milk consumption in the country.

Free from meat products continue to gain popularity as more recommendations highlight the positive health effects of reduced meat consumption

Free from meat products continue to gain popularity. One of the most important driving factors is increasing health consciousness - as more and more recommendations highlight the positive health effects of decreased meat consumption, “meat free days” continue to gain popularity.

COMPETITIVE LANDSCAPE

Domestic brand Naturli’ is the pioneer of the Danish free from trend

The most well-known pioneer of the Danish free from trend is the domestic brand Naturli’, which has been on the scene before the trend really took off. The company has a complete plant-based image that consumers automatically associate with sustainability and animal welfare.

Vegan trend offers entry opportunities for plant-based companies

The vegan trend is increasingly providing growth and entry opportunities for plant-based companies in multiple categories. Emerging plant-based companies - both local and international - that are currently small in volume therefore have significant growth potential.

Arla Foods benefits from the increasing consumer demand for free from lactose milk

The Danish dairy giant Arla benefits from the increasing consumer demand for free from lactose milk, which is especially important for the company in an environment where overall milk consumption is declining. The popularity of free from lactose milk is due to the fact that it contains all the nutrition and has the same taste as regular milk, but it still resonates perfectly with the currently booming free from diet.

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Food Intolerance Sample Report Food Intolerance Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview: Discover the latest market trends and uncover sources of future market growth for the Food Intolerance industry in Denmark with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

The Food Intolerance in Denmark market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Passport market research database.

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Free From in Denmark - Category analysis

HEADLINES

PROSPECTS

Danes increasingly experimenting with free from lactose products

Strong growth of free from dairy milk products as the Mælkedebatten continue

Free from meat products continue to gain popularity as more recommendations highlight the positive health effects of reduced meat consumption

COMPETITIVE LANDSCAPE

Domestic brand Naturli’ is the pioneer of the Danish free from trend

Vegan trend offers entry opportunities for plant-based companies

Arla Foods benefits from the increasing consumer demand for free from lactose milk

CATEGORY DATA

Table 1 Sales of Free From by Category: Value 2014-2019
Table 2 Sales of Free From by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Free From: % Value 2015-2019
Table 4 LBN Brand Shares of Free From: % Value 2016-2019
Table 5 Distribution of Free From by Format: % Value 2014-2019
Table 6 Forecast Sales of Free From by Category: Value 2019-2024
Table 7 Forecast Sales of Free From by Category: % Value Growth 2019-2024

Health and Wellness in Denmark - Industry Overview

EXECUTIVE SUMMARY

Continued demand for healthier and more natural products ensures further solid growth in 2019

Health and wellness trend and growing social awareness shape demand

Royal Unibrew and Arla Foods strengthen their lead in 2019

Modern grocery retailers maintain their lead

Further growth potential as demand for healthy products remains strong

MARKET DATA

Table 8 Sales of Health and Wellness by Type: Value 2014-2019
Table 9 Sales of Health and Wellness by Type: % Value Growth 2014-2019
Table 10 Sales of Health and Wellness by Category: Value 2014-2019
Table 11 Sales of Health and Wellness by Category: % Value Growth 2014-2019
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2014-2019
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2014-2019
Table 14 NBO Company Shares of Health and Wellness: % Value 2015-2019
Table 15 LBN Brand Shares of Health and Wellness: % Value 2016-2019
Table 16 Distribution of Health and Wellness by Format: % Value 2014-2019
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2019
Table 18 Forecast Sales of Health and Wellness by Type: Value 2019-2024
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2019-2024
Table 20 Forecast Sales of Health and Wellness by Category: Value 2019-2024
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2019-2024
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2019-2024
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2019-2024

Megatrends

Country Report

Free From in Denmark

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Danes increasingly experimenting with free from lactose products

Strong growth of free from dairy milk products as the Mælkedebatten continue

Free from meat products continue to gain popularity as more recommendations highlight the positive health effects of reduced meat consumption

COMPETITIVE LANDSCAPE

Domestic brand Naturli’ is the pioneer of the Danish free from trend

Vegan trend offers entry opportunities for plant-based companies

Arla Foods benefits from the increasing consumer demand for free from lactose milk

Samples

Overview

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Samples (FAQs about Samples):

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Table of Contents

Free From in Denmark - Category analysis

HEADLINES

PROSPECTS

Danes increasingly experimenting with free from lactose products

Strong growth of free from dairy milk products as the Mælkedebatten continue

Free from meat products continue to gain popularity as more recommendations highlight the positive health effects of reduced meat consumption

COMPETITIVE LANDSCAPE

Domestic brand Naturli’ is the pioneer of the Danish free from trend

Vegan trend offers entry opportunities for plant-based companies

Arla Foods benefits from the increasing consumer demand for free from lactose milk

CATEGORY DATA

Health and Wellness in Denmark - Industry Overview

EXECUTIVE SUMMARY

Continued demand for healthier and more natural products ensures further solid growth in 2019

Health and wellness trend and growing social awareness shape demand

Royal Unibrew and Arla Foods strengthen their lead in 2019

Modern grocery retailers maintain their lead

Further growth potential as demand for healthy products remains strong

MARKET DATA

SOURCES

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