Free from gluten and free from lactose packaged food products are not widely available in Egypt. Moreover, many consumers with food intolerance conditions do not trust domestic products that claim to be free from these ingredients.
Economic development and population growth should continue to drive the expansion and modernisation of Egypt’s retailing and consumer foodservice markets over the forecast period. Along with rising health awareness and increasing competition, these conditions should encourage retailers and foodservice operators to expand their free from offers.
Free from gluten rice snacks have recently become more widely available in Egypt. As of 2018, the only domestic manufacturers offering such products were Cleo Foods and King M For Food Products.
Juhayna Food Industries was the leading player in free from packaged food in value terms in 2018 thanks to its dominant position in free from lactose milk. Launched late in the review period, the company’s Juhayna Lactose Free range has been very well received by Egyptians suffering from lactose intolerance, a long-neglected consumer group.
Danone Egypt ranked second overall in free from packaged food in 2018 thanks to the combined strength of its Bebelac and Nutricia Aptamil ranges. Bebelac remained by far the more successful of the two brands, dominating free from lactose special baby milk formula and also occupying the leading position in HA powder milk formula.
Riri Co was the first company in Egypt to specialise in the production of baby food. Renowned for adhering to the highest global manufacturing and food safety standards, it runs its own research and development programme to keep pace with the latest trends in baby and infant nutrition.
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Overview: Discover the latest market trends and uncover sources of future market growth for the Food Intolerance industry in Egypt with research from Euromonitor's team of in-country analysts.
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The Food Intolerance in Egypt market research report includes:
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