Executive Summary

Mar 2019
PROSPECTS
Free from baby food and free from lactose milk are the only significant categories

Free from gluten and free from lactose packaged food products are not widely available in Egypt. Moreover, many consumers with food intolerance conditions do not trust domestic products that claim to be free from these ingredients.

Off- and on-trade availability of free from options set to improve

Economic development and population growth should continue to drive the expansion and modernisation of Egypt’s retailing and consumer foodservice markets over the forecast period. Along with rising health awareness and increasing competition, these conditions should encourage retailers and foodservice operators to expand their free from offers.

Locally produced free from gluten rice snacks gain popularity

Free from gluten rice snacks have recently become more widely available in Egypt. As of 2018, the only domestic manufacturers offering such products were Cleo Foods and King M For Food Products.

COMPETITIVE LANDSCAPE
Juhayna food industries leads free from packaged food in 2018

Juhayna Food Industries was the leading player in free from packaged food in value terms in 2018 thanks to its dominant position in free from lactose milk. Launched late in the review period, the company’s Juhayna Lactose Free range has been very well received by Egyptians suffering from lactose intolerance, a long-neglected consumer group.

Danone’s bebelac remains the leading free from milk formula brand

Danone Egypt ranked second overall in free from packaged food in 2018 thanks to the combined strength of its Bebelac and Nutricia Aptamil ranges. Bebelac remained by far the more successful of the two brands, dominating free from lactose special baby milk formula and also occupying the leading position in HA powder milk formula.

Riri strengthens its lead in free from gluten dried baby food

Riri Co was the first company in Egypt to specialise in the production of baby food. Renowned for adhering to the highest global manufacturing and food safety standards, it runs its own research and development programme to keep pace with the latest trends in baby and infant nutrition.

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Overview: Discover the latest market trends and uncover sources of future market growth for the Food Intolerance industry in Egypt with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

The Food Intolerance in Egypt market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Passport market research database.

Free From in Egypt - Category analysis

HEADLINES

PROSPECTS

Free from baby food and free from lactose milk are the only significant categories
Off- and on-trade availability of free from options set to improve
Locally produced free from gluten rice snacks gain popularity

COMPETITIVE LANDSCAPE

Juhayna food industries leads free from packaged food in 2018
Danone’s bebelac remains the leading free from milk formula brand
Riri strengthens its lead in free from gluten dried baby food

CATEGORY DATA

Table 1 Sales of Free From by Category: Value 2013-2018
Table 2 Sales of Free From by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Free From: % Value 2014-2018
Table 4 LBN Brand Shares of Free From: % Value 2015-2018
Table 5 Distribution of Free From by Format: % Value 2013-2018
Table 6 Forecast Sales of Free From by Category: Value 2018-2023
Table 7 Forecast Sales of Free From by Category: % Value Growth 2018-2023

Health and Wellness in Egypt - Industry Overview

EXECUTIVE SUMMARY

Health awareness trend threatened by inflation
Economic reform programme affecting demand
Manufacturers respond to demand decline
Distribution channels for healthy products
Future growth for health and wellness

MARKET DATA

Table 8 Sales of Health and Wellness by Type: Value 2013-2018
Table 9 Sales of Health and Wellness by Type: % Value Growth 2013-2018
Table 10 Sales of Health and Wellness by Category: Value 2013-2018
Table 11 Sales of Health and Wellness by Category: % Value Growth 2013-2018
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2013-2018
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2013-2018
Table 14 NBO Company Shares of Health and Wellness: % Value 2014-2018
Table 15 LBN Brand Shares of Health and Wellness: % Value 2015-2018
Table 16 Distribution of Health and Wellness by Format: % Value 2013-2018
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2018
Table 18 Forecast Sales of Health and Wellness by Type: Value 2018-2023
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2018-2023
Table 20 Forecast Sales of Health and Wellness by Category: Value 2018-2023
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2018-2023
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2018-2023
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources