Free from in Egypt continued to witness double-digit, if slower, retail volume sales growth in 2021, albeit from a low base. The performance of the category in the review period is supported by the availability of a widening variety of products and a stable supply, with no significant complications reported in terms of importing free from items.
Some parents prefer to start off babies with free from gluten cereal gains like rice and free from gluten milk. These consumers are looking to these free from options to provide lighter food for the stomach.
Free from manufacturers have tried to limit price increases, and increments for HA milk formula and free from lactose powder special baby milk formula were lower in 2021, compared with the review period CAGRs. Milk formulae unit prices have been volatile due to the low supply of these imported products and price hikes after devaluation.
Juhayna Food Industries increased its retail value share lead in free from in 2021. The company overwhelmingly dominated retail value sales of free from lactose milk.
Manufacturers are trying to diversify their portfolios after COVID-19 to cater to the changing needs and preferences of consumers. Many consumers in Egypt still depend on retail packaged food, and they are reducing or limiting their visits to consumer foodservice outlets due to heightened health and hygiene concerns in the wake of COVID-19.
Free from is expected to continue to witness strong retail volume and value (constant 2021 prices) CAGRs over the forecast period, albeit slower than the review period performances. Demand is predicted to rise in light of growing awareness of allergies and food intolerances and related free from packaged food products.
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Understand the latest market trends and future growth opportunities for the Free From industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Free From industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This category includes free from gluten, free from lactose, free from allergens, free from dairy and free from meat products. This excludes foods which are certified ‘free’ of a specific product when this is based on use of sterilised equipment.See All of Our Definitions
This report originates from Passport, our Free From research and analysis database.
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