Dairy free remains a significant positive trend amongst French consumers as the rise of flexitarianism continues and consumers look to adopt a more plant-based diet. The switch to plant-based diets is primarily being driven by rising consumer health-consciousness, as well as a growing awareness of the environmental impact and energy inefficiency of livestock farming.
The move towards more plant-based diets also connects to meat free diets, with a lower consumption of animal protein and associated fat, leading to improved cardiovascular health and detoxification. Within this context, consumers are also seeking ways to boost their protein with alternative sources.
Groupe Lactalis is set to remain the largest player in free from products in 2021, thanks to the success of its top Lactel brand. However, the Alpro brand (Sojinal Alpro Soya SA) is cited as one to watch in dairy alternative yoghurts, drinking milk, drinking yoghurts and chilled deserts.
Free from dairy cheese alternatives have seen a number of recent launches and new product developments are likely to continue in the area over the forecast period, although sales remain very small when compared to dairy cheeses. These types of products are not allowed to use the word cheese to describe their products.
While meat substitutes have not yet become particularly popular in France, the category is likely to see interest generated by new product developments, particularly in the frozen segment, during the forecast period. Frozen food companies such as Findus and Marie have launched a number of new meat-free ready meals and other meat-free products, and such launches are likely to continue as frozen meat alternatives is seeing the strongest growth in this area.
Dairy free options for children represent a niche product area, though mainstream brands, including Bledina and Babybio, have established a presence in the segment. As the dairy free alternatives to milk continues to expand, it is likely that products targeting babies and children will also see rising sales and an expanding product offer.
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Free From
This category includes free from gluten, free from lactose, free from allergens, free from dairy and free from meat products. This excludes foods which are certified ‘free’ of a specific product when this is based on use of sterilised equipment.
See All of Our DefinitionsThis report originates from Passport, our Free From research and analysis database.
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