Executive Summary

Mar 2019
PROSPECTS
Time and food scandals are both on the side of free from

Although the without/free from trend is not new, most manufacturers are extremely confident about its further growth potential. A combination of factors should help free from to remain the fastest growing health and wellness category over the forecast period.

Free from gluten and lactose expected to continue to perform well

The consumer base for gluten-free products is expected to increase in the future as it is estimated that only 10-20% of sufferers had been officially diagnosed in 2018, according to ADIAFG (Association Francaise Des Intolérants Au Gluten - French Trade Association for Gluten Intolerance). The number of consumers who will need to buy gluten-free products is expected to rise in line with improved diagnosis of gluten intolerance in the coming years.

The success of free from meat

Free from meat remained the best performing category in 2018. It really took off earlier in the review period due to various food scandals such as the horse meat scandal in 2013 (horse meat was found in frozen moussaka for instance) and the mistreatment of animals in abattoirs over 2017/2018.

COMPETITIVE LANDSCAPE
Specialist operators remain one step ahead

Free from was initially the core business of specialist manufacturers such as Distriborg France, Nutrition & Santé, Triballat-Noyal and Dr Schär Diététique, with all of these players remaining in a position of strength in 2018. For instance, thanks to their respective Bjorg and Sojasun brands, Distriborg France and Triballat-Noyal continued to rank among the leading players.

Free from no longer only the domain of specialists

The leading player in 2018, however, was not a free from specialist. Groupe Lactalis led the category (in GBO terms) thanks to its lactose-free brand Lactel.

Private label continues to gain ground in free from

Retailers also promoted their private label ranges of free from products in 2018. Rising interest in these products from grocery retailers is expected to help support growth going forward, with free from offerings benefiting from the allocation of more shelf space and thus greater visibility.

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Free From in France

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Overview: Discover the latest market trends and uncover sources of future market growth for the Food Intolerance industry in France with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

The Food Intolerance in France market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Passport market research database.

Free From in France - Category analysis

HEADLINES

PROSPECTS

Time and food scandals are both on the side of free from
Free from gluten and lactose expected to continue to perform well
The success of free from meat

COMPETITIVE LANDSCAPE

Specialist operators remain one step ahead
Free from no longer only the domain of specialists
Private label continues to gain ground in free from

CATEGORY DATA

Table 1 Sales of Free From by Category: Value 2013-2018
Table 2 Sales of Free From by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Free From: % Value 2014-2018
Table 4 LBN Brand Shares of Free From: % Value 2015-2018
Table 5 Distribution of Free From by Format: % Value 2013-2018
Table 6 Forecast Sales of Free From by Category: Value 2018-2023
Table 7 Forecast Sales of Free From by Category: % Value Growth 2018-2023

Health and Wellness in France - Industry Overview

EXECUTIVE SUMMARY

2018 a good year for most health and wellness categories
Organic and free from products seen by consumers as safe options
Health and wellness increasingly less a domain for specialists
The distribution battle between hypermarkets/supermarkets and specialists heats up in the organic and free from categories
Time and food scandals are on the side of health and wellness

MARKET DATA

Table 8 Sales of Health and Wellness by Type: Value 2013-2018
Table 9 Sales of Health and Wellness by Type: % Value Growth 2013-2018
Table 10 Sales of Health and Wellness by Category: Value 2013-2018
Table 11 Sales of Health and Wellness by Category: % Value Growth 2013-2018
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2013-2018
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2013-2018
Table 14 NBO Company Shares of Health and Wellness: % Value 2014-2018
Table 15 LBN Brand Shares of Health and Wellness: % Value 2015-2018
Table 16 Distribution of Health and Wellness by Format: % Value 2013-2018
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2018
Table 18 Forecast Sales of Health and Wellness by Type: Value 2018-2023
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2018-2023
Table 20 Forecast Sales of Health and Wellness by Category: Value 2018-2023
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2018-2023
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2018-2023
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources

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