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Free From in Germany
Jan 2020
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Executive Summary
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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
PROSPECTS
Free from the most dynamic area of HW packaged food as it benefits from new products
Free from recorded the strongest growth of any of the main areas of HW packaged food in 2019, with the positive development expected to continue over the forecast period. Free from is seen as still having significant potential for further growth as the majority of the category’s consumers have thus far been attracted to it due to a need to avoid certain ingredients, mainly because of intolerances.
Recovery in the free from meat continues in 2019, with meat substitutes driving growth
Free from meat is enjoying growing popularity, helped by increasing awareness of and concerns about animal welfare and the environment impact of red meat production among many consumers. While many of these consumers are not becoming vegetarians, they are reducing their meat intake.
Free from dairy continues to see strong growth
Dairy was a particularly dynamic area of free from in 2019, benefiting from wider availability and an expanding product offer of dairy alternatives, such as oat-based drinks. Oat-based drinks is expected to grow not only at the expense of cow’s milk, but also soy drinks.
COMPETITIVE LANDSCAPE
Competitive environment remains fragmented, with Alpro the leading player
A very wide range of different companies is present in free from packaged food in Germany due to the very diverse nature of these products. As well as the leading players Alpro and Dr Schär, this includes multinationals, smaller, often domestic, players and even start-ups, as well as private label.
Dr Schär remains synonymous with gluten-free products for many Germans
Dr Schär is the dominant player in gluten-free products thanks to a product range that covers most key categories, notably baked goods and breakfast cereals. The company continues to profit from a well-established brand identity and is synonymous with gluten-free products for many Germans.
Alpro Skyr launched in free from dairy yoghurt, while Aldi introduces the new vegetarian Wonderburger
Oatly is recording strong growth in free from dairy. This is being helped by its non-soy-based dairy alternative products becoming popular in cafés through its “barista” edition to make vegan coffee tastier.
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Overview
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Overview: Discover the latest market trends and uncover sources of future market growth for the Food Intolerance industry in Germany with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
The Food Intolerance in Germany market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Production, imports by origin, exports by destination
- Robust and transparent market research methodology, conducted in-country
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- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This industry report originates from Passport, our Passport market research database.
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Free From in Germany - Category analysis
HEADLINES
PROSPECTS
Free from the most dynamic area of HW packaged food as it benefits from new products
Recovery in the free from meat continues in 2019, with meat substitutes driving growth
Free from dairy continues to see strong growth
COMPETITIVE LANDSCAPE
Competitive environment remains fragmented, with Alpro the leading player
Dr Schär remains synonymous with gluten-free products for many Germans
Alpro Skyr launched in free from dairy yoghurt, while Aldi introduces the new vegetarian Wonderburger
CATEGORY DATA
Table 1 Sales of Free From by Category: Value 2014-2019Table 2 Sales of Free From by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Free From: % Value 2015-2019
Table 4 LBN Brand Shares of Free From: % Value 2016-2019
Table 5 Distribution of Free From by Format: % Value 2014-2019
Table 6 Forecast Sales of Free From by Category: Value 2019-2024
Table 7 Forecast Sales of Free From by Category: % Value Growth 2019-2024
Health and Wellness in Germany - Industry Overview
EXECUTIVE SUMMARY
Health and wellness continues to register solid growth
Consumers still looking for natural and reduced-sugar products
Coca-Cola remains the leading brand manufacturer in a highly fragmented market
Modern grocery retailers dominate distribution
Room for further growth in health and wellness
MARKET DATA
Table 8 Sales of Health and Wellness by Type: Value 2014-2019Table 9 Sales of Health and Wellness by Type: % Value Growth 2014-2019
Table 10 Sales of Health and Wellness by Category: Value 2014-2019
Table 11 Sales of Health and Wellness by Category: % Value Growth 2014-2019
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2014-2019
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2014-2019
Table 14 NBO Company Shares of Health and Wellness: % Value 2015-2019
Table 15 LBN Brand Shares of Health and Wellness: % Value 2016-2019
Table 16 Distribution of Health and Wellness by Format: % Value 2014-2019
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2019
Table 18 Forecast Sales of Health and Wellness by Type: Value 2019-2024
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2019-2024
Table 20 Forecast Sales of Health and Wellness by Category: Value 2019-2024
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2019-2024
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2019-2024
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2019-2024
DEFINITIONS
SOURCES
Summary 1 Research SourcesWhy buy this report?
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