Executive Summary

Mar 2019
PROSPECTS
Rising prevalence of food sensitivity likely to support growth in free from

Recent years have seen food sensitivity become increasingly common in Hong Kong, leading to the emergence of a host health issues such as rashes, bloating and stomach pain. In some cases, serious food allergies have resulted in consumers ending up in need of hospital treatment.

Free from dairy products to remain dominant

The vast majority of sales in free from in Hong Kong are generated by free from dairy, with free from dairy milk among the most visible of all HW packaged food products. Free from dairy milk can be found in a prominent position on the shelves of virtually every convenience store and supermarket in the territory, as well as online.

Demand to spread to those not suffering from food allergies and intolerance

There are still many people in Hong Kong who experience no discomfort or complications from consuming dairy products. However, these consumers are increasingly switching to free from products regardless of their lack of medical need as they perceive them as easier to digest and thus inherently healthier.

COMPETITIVE LANDSCAPE
Vitasoy rides on the ascent of free from dairy milk and free from meat substitutes

Vitasoy International maintained its leading position in free from in 2017, dominating sales and remaining some way ahead of its nearest competitor, Nestlé. Vitasoy remains one of the most successful Hong Kong-based international packaged food brands and the strong traditional demand for its soy-based dairy milk and meat substitutes gives it a huge advantage over rivals in free from.

Demand for free from differs significantly according to age group

Dairy has not always been considered a staple food in Hong Kong and there is little tradition of dairy consumption in the local culture. In addition, many consumers are familiar with lactose intolerance.

Better consumer education the key to higher sales

The understanding of free from packaged food tends to vary in Hong Kong due to the territory being home to people from very diverse cultural backgrounds. Traditionally, Hong Kong’s residents have been familiar with allergies linked to peanuts, beef and seafood.

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Overview: Discover the latest market trends and uncover sources of future market growth for the Food Intolerance industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

The Food Intolerance in Hong Kong, China market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Passport market research database.

Free From in Hong Kong, China - Category analysis

HEADLINES

PROSPECTS

Rising prevalence of food sensitivity likely to support growth in free from
Free from dairy products to remain dominant
Demand to spread to those not suffering from food allergies and intolerance

COMPETITIVE LANDSCAPE

Vitasoy rides on the ascent of free from dairy milk and free from meat substitutes
Demand for free from differs significantly according to age group
Better consumer education the key to higher sales

CATEGORY DATA

Table 1 Sales of Free From by Category: Value 2013-2018
Table 2 Sales of Free From by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Free From: % Value 2014-2018
Table 4 LBN Brand Shares of Free From: % Value 2015-2018
Table 5 Distribution of Free From by Format: % Value 2013-2018
Table 6 Forecast Sales of Free From by Category: Value 2018-2023
Table 7 Forecast Sales of Free From by Category: % Value Growth 2018-2023

Health and Wellness in Hong Kong, China - Industry Overview

EXECUTIVE SUMMARY

Another strong performance for health and wellness in 2018
Food and water safety issues remain major drivers of sales in health and wellness
International players maintain the competitive edge across health and wellness
Supermarkets dominates the distribution of health and wellness products
Health and wellness slated for a positive performance over the forecast period

MARKET DATA

Table 8 Sales of Health and Wellness by Type: Value 2013-2018
Table 9 Sales of Health and Wellness by Type: % Value Growth 2013-2018
Table 10 Sales of Health and Wellness by Category: Value 2013-2018
Table 11 Sales of Health and Wellness by Category: % Value Growth 2013-2018
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2013-2018
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2013-2018
Table 14 NBO Company Shares of Health and Wellness: % Value 2014-2018
Table 15 LBN Brand Shares of Health and Wellness: % Value 2015-2018
Table 16 Distribution of Health and Wellness by Format: % Value 2013-2018
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2018
Table 18 Forecast Sales of Health and Wellness by Type: Value 2018-2023
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2018-2023
Table 20 Forecast Sales of Health and Wellness by Category: Value 2018-2023
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2018-2023
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2018-2023
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources