Recent years have seen food sensitivity become increasingly common in Hong Kong, leading to the emergence of a host health issues such as rashes, bloating and stomach pain. In some cases, serious food allergies have resulted in consumers ending up in need of hospital treatment.
The vast majority of sales in free from in Hong Kong are generated by free from dairy, with free from dairy milk among the most visible of all HW packaged food products. Free from dairy milk can be found in a prominent position on the shelves of virtually every convenience store and supermarket in the territory, as well as online.
There are still many people in Hong Kong who experience no discomfort or complications from consuming dairy products. However, these consumers are increasingly switching to free from products regardless of their lack of medical need as they perceive them as easier to digest and thus inherently healthier.
Vitasoy International maintained its leading position in free from in 2017, dominating sales and remaining some way ahead of its nearest competitor, Nestlé. Vitasoy remains one of the most successful Hong Kong-based international packaged food brands and the strong traditional demand for its soy-based dairy milk and meat substitutes gives it a huge advantage over rivals in free from.
Dairy has not always been considered a staple food in Hong Kong and there is little tradition of dairy consumption in the local culture. In addition, many consumers are familiar with lactose intolerance.
The understanding of free from packaged food tends to vary in Hong Kong due to the territory being home to people from very diverse cultural backgrounds. Traditionally, Hong Kong’s residents have been familiar with allergies linked to peanuts, beef and seafood.
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Overview: Discover the latest market trends and uncover sources of future market growth for the Food Intolerance industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.
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