Dairy products have long been widely consumed in India, hence the incidence of lactose intolerance among the population is quite low. Moreover, it is often the case that people who are lactose intolerant are unaware that they suffer from this condition, and so attribute associated symptoms to other causes.
Free from dairy milk, which is mainly represented by soy-based products, remained by far the largest category within free from packaged food in 2018. Soy milk is not only consumed by people who are lactose intolerant, but also a popular choice among health-conscious Indians who do not suffer from this condition.
Hershey India remained the leading company in free from packaged food in value terms in 2018. This was due to the strong lead held by its Sofit brand in free from dairy milk, the largest category.
Despite strong marketing support and the launch of new flavour variants, Sofit’s value share in free from dairy milk declined in 2018 due to increasing competition from other brands. These included Staeta from ProSoya Foods (India) Pvt Ltd, which continued to outperform Sofit in current value growth terms.
Improvements in public education about food intolerances in India should continue to attract new entrants into free from packaged food over the forecast period. In particular, it is likely that more baked goods manufacturers will add free from gluten variants to their portfolios, while more dairy manufacturers are expected to introduce free from lactose products.
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Overview: Discover the latest market trends and uncover sources of future market growth for the Food Intolerance industry in India with research from Euromonitor's team of in-country analysts.
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