Executive Summary

Apr 2019
PROSPECTS
Free from packaged food is still a niche category in India

Dairy products have long been widely consumed in India, hence the incidence of lactose intolerance among the population is quite low. Moreover, it is often the case that people who are lactose intolerant are unaware that they suffer from this condition, and so attribute associated symptoms to other causes.

Soy milk remains the most popular free from product type

Free from dairy milk, which is mainly represented by soy-based products, remained by far the largest category within free from packaged food in 2018. Soy milk is not only consumed by people who are lactose intolerant, but also a popular choice among health-conscious Indians who do not suffer from this condition.

COMPETITIVE LANDSCAPE
Hershey India continues to lead free from packaged food

Hershey India remained the leading company in free from packaged food in value terms in 2018. This was due to the strong lead held by its Sofit brand in free from dairy milk, the largest category.

Sofit faces growing competition from Staeta

Despite strong marketing support and the launch of new flavour variants, Sofit’s value share in free from dairy milk declined in 2018 due to increasing competition from other brands. These included Staeta from ProSoya Foods (India) Pvt Ltd, which continued to outperform Sofit in current value growth terms.

New entries expected over the forecast period

Improvements in public education about food intolerances in India should continue to attract new entrants into free from packaged food over the forecast period. In particular, it is likely that more baked goods manufacturers will add free from gluten variants to their portfolios, while more dairy manufacturers are expected to introduce free from lactose products.

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Overview: Discover the latest market trends and uncover sources of future market growth for the Food Intolerance industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

The Food Intolerance in India market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Passport market research database.

Free From in India - Category analysis

HEADLINES

PROSPECTS

Free from packaged food is still a niche category in India
Soy milk remains the most popular free from product type

COMPETITIVE LANDSCAPE

Hershey India continues to lead free from packaged food
Sofit faces growing competition from Staeta
New entries expected over the forecast period

CATEGORY DATA

Table 1 Sales of Free From by Category: Value 2013-2018
Table 2 Sales of Free From by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Free From: % Value 2014-2018
Table 4 LBN Brand Shares of Free From: % Value 2015-2018
Table 5 Distribution of Free From by Format: % Value 2013-2018
Table 6 Forecast Sales of Free From by Category: Value 2018-2023
Table 7 Forecast Sales of Free From by Category: % Value Growth 2018-2023

Health and Wellness in India - Industry Overview

EXECUTIVE SUMMARY

Concerns about health, nutritional deficiencies and food safety drive health and wellness sales
Government takes steps to ensure food and beverages are healthier for the people
Companies actively introduce health and wellness products
Modern grocery retailers gradually gains distribution share
Robust growth expected to continue for health and wellness products

MARKET DATA

Table 8 Sales of Health and Wellness by Type: Value 2013-2018
Table 9 Sales of Health and Wellness by Type: % Value Growth 2013-2018
Table 10 Sales of Health and Wellness by Category: Value 2013-2018
Table 11 Sales of Health and Wellness by Category: % Value Growth 2013-2018
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2013-2018
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2013-2018
Table 14 NBO Company Shares of Health and Wellness: % Value 2014-2018
Table 15 LBN Brand Shares of Health and Wellness: % Value 2015-2018
Table 16 Distribution of Health and Wellness by Format: % Value 2013-2018
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2018
Table 18 Forecast Sales of Health and Wellness by Type: Value 2018-2023
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2018-2023
Table 20 Forecast Sales of Health and Wellness by Category: Value 2018-2023
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2018-2023
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2018-2023
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources