With the COVID-19 pandemic continuing to have an influence on consumer choice during 2021, free from lactose special baby milk formula had numerous opportunities to generate strong sales growth during 2021. In particular, many parents of babies and infants have become increasingly aware of the health benefits of free from lactose special baby milk formula since the onset of the COVID-19 pandemic, with any options that can prevent the onset of dietary allergies considered beneficial, boosting demand for all types of hypoallergenic milk formula, including free from lactose products.
E-commerce has emerged strongly in Indonesia since the onset of the COVID-19 pandemic, with the strict approach taken to social distancing and home seclusion the most important influence on this situation. E-commerce has proved particularly popular among families with young children as the mobility of these consumers has been even more limited than the general population since the initial introduction of wide-scale social distancing measures in response to the COVID-19 pandemic.
Free from meat continued to perform well in 2021 as sales continued to rise due to an expansion of the consumer base for these products. Consumer interest in plant-based alternatives to meat continues to soar and the leading brands in the category now have superb opportunities to tap into rapidly rising consumer interest by launching new products with the potential to capture the interest of huge numbers of Indonesians.
Over the forecast period, consumer interest in plant-based nutrition is expected to increase substantially. With far more consumer foodservice outlets expected to begin offering a wider range of vegan and plant-based options on their menus, there is likely to be an increasingly wide range of such products available on retail shelves as well.
One of the more interesting challenges that companies present in free from lactose special baby milk formula faced towards the end of the review period was the mushrooming of small and medium-sized enterprises throughout the country that offer freshly made baby food to households on a daily basis. With parents of babies and infants facing greater pressure on their time due to the COVID-19 pandemic during 2020 and 2021, many found it challenging to prepare nutritious baby food on a regular basis.
E-commerce registered a huge boom in demand in Indonesia generally over the course of 2020 and 2021 as many consumers turned to online shopping as a way of avoiding coming into contact with the COVID-19 virus in crowded stores. However, with the threat of contagion receding substantially over the course of 2021 as the spread of the COVID-19 virus among the Indonesian population was brought under better control, many consumers maintained their recently acquired habits of purchasing much of their packaged food via online channels.
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Understand the latest market trends and future growth opportunities for the Free From industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Free From industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This category includes free from gluten, free from lactose, free from allergens, free from dairy and free from meat products. This excludes foods which are certified ‘free’ of a specific product when this is based on use of sterilised equipment.See All of Our Definitions
This report originates from Passport, our Free From research and analysis database.
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