Executive Summary

Mar 2019
PROSPECTS
Free from meat chilled meat substitutes remains the largest category

Unpackaged meat substitutes like tofu and tempeh are widely sold via traditional retail channels in Indonesia, and commonly used in the preparation of local dishes. However, in recent years packaged and branded free from meat substitutes have gained popularity among consumers.

Most Indonesians do not perceive tofu and tempeh as alternatives to meat

Unlike in Western countries, tofu and tempeh are generally not considered alternatives to meat in Indonesia. Rather, the popularity of these foods derives from the fact that they have long been used in the preparation of traditional Indonesian dishes such as pepes, sapo tahu and mun tahu.

Free from dairy milk products continue to gain popularity

In line with rising health-consciousness, consumers in Indonesia are showing increasing interest in free from dairy milk products, which are considered to be both nutritious and low in fat. Soy-based products are by far the most popular type, with demand for non-soy variants concentrated among expatriates and more affluent Indonesians due to high prices and low awareness.

COMPETITIVE LANDSCAPE
Heinz continues to lead free from packaged food

Heinz continued to lead free from packaged food in value sales terms in 2018. The company remained the clear leader in free from dairy milk with its ABC brand, which is widely distributed via both modern and traditional channels and enjoys a longstanding reputation for quality.

Increasing competition will fuel investment in marketing and distribution

Rising health-consciousness among Indonesians will encourage more companies to enter free from packaged food over the forecast period. At the same time, rising incomes, rapid urbanisation and the expansion of modern grocery retailers will make free from products accessible to more consumers.

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Overview: Discover the latest market trends and uncover sources of future market growth for the Food Intolerance industry in Indonesia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

The Food Intolerance in Indonesia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Passport market research database.

Free From in Indonesia - Category analysis

HEADLINES

PROSPECTS

Free from meat chilled meat substitutes remains the largest category
Most Indonesians do not perceive tofu and tempeh as alternatives to meat
Free from dairy milk products continue to gain popularity

COMPETITIVE LANDSCAPE

Heinz continues to lead free from packaged food
Increasing competition will fuel investment in marketing and distribution

CATEGORY DATA

Table 1 Sales of Free From by Category: Value 2013-2018
Table 2 Sales of Free From by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Free From: % Value 2014-2018
Table 4 LBN Brand Shares of Free From: % Value 2015-2018
Table 5 Distribution of Free From by Format: % Value 2013-2018
Table 6 Forecast Sales of Free From by Category: Value 2018-2023
Table 7 Forecast Sales of Free From by Category: % Value Growth 2018-2023

Health and Wellness in Indonesia - Industry Overview

EXECUTIVE SUMMARY

Declining consumer purchasing power and low product awareness
HW products are increasingly easy to find online
Slower growth over the forecast period

MARKET DATA

Table 8 Sales of Health and Wellness by Type: Value 2013-2018
Table 9 Sales of Health and Wellness by Type: % Value Growth 2013-2018
Table 10 Sales of Health and Wellness by Category: Value 2013-2018
Table 11 Sales of Health and Wellness by Category: % Value Growth 2013-2018
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2013-2018
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2013-2018
Table 14 NBO Company Shares of Health and Wellness: % Value 2014-2018
Table 15 LBN Brand Shares of Health and Wellness: % Value 2015-2018
Table 16 Distribution of Health and Wellness by Format: % Value 2013-2018
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2018
Table 18 Forecast Sales of Health and Wellness by Type: Value 2018-2023
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2018-2023
Table 20 Forecast Sales of Health and Wellness by Category: Value 2018-2023
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2018-2023
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2018-2023
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources