Unpackaged meat substitutes like tofu and tempeh are widely sold via traditional retail channels in Indonesia, and commonly used in the preparation of local dishes. However, in recent years packaged and branded free from meat substitutes have gained popularity among consumers.
Unlike in Western countries, tofu and tempeh are generally not considered alternatives to meat in Indonesia. Rather, the popularity of these foods derives from the fact that they have long been used in the preparation of traditional Indonesian dishes such as pepes, sapo tahu and mun tahu.
In line with rising health-consciousness, consumers in Indonesia are showing increasing interest in free from dairy milk products, which are considered to be both nutritious and low in fat. Soy-based products are by far the most popular type, with demand for non-soy variants concentrated among expatriates and more affluent Indonesians due to high prices and low awareness.
Heinz continued to lead free from packaged food in value sales terms in 2018. The company remained the clear leader in free from dairy milk with its ABC brand, which is widely distributed via both modern and traditional channels and enjoys a longstanding reputation for quality.
Rising health-consciousness among Indonesians will encourage more companies to enter free from packaged food over the forecast period. At the same time, rising incomes, rapid urbanisation and the expansion of modern grocery retailers will make free from products accessible to more consumers.
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Overview: Discover the latest market trends and uncover sources of future market growth for the Food Intolerance industry in Indonesia with research from Euromonitor's team of in-country analysts.
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