Irish consumers are becoming more health conscious and the number of vegetarians, vegans and flexitarians has been rising, especially in recent years. Demand for free from products has therefore been growing and this growth is not expected to slow.
The strongest growth in the category comes from milk alternatives as traditional dairy products have come under pressure from consumers opting for a dairy free lifestyle. This trend is set to stay and grow, but manufacturers are confident that dairy will remain relevant for Irish consumers as it is part of the Irish heritage and culture.
Food producers are becoming more innovative when it comes to developing new vegan meals and products due to the growing popularity of plant-based diets. It is expected that plant-based replacements for meat, eggs and dairy will dominate more supermarket shelves in the coming years.
Kelkin was the leading player in free from in Ireland in 2018. The company has further established itself as a popular and well-recognised lifestyle brand in the country and belongs to Valeo Foods Ltd.
Vegan food continued to become more popular amongst Irish consumers due to the rising awareness of the impact that the consumption of dairy and meat products has on the environment and health. Being able to offer products that consumers are looking for will provide a competitive edge and an opportunity to widen the customer base.
Private label value sales continue to increase in free from, however, private label products remain limited compared with other health and wellness areas. Growth can be attributed to the significant level of innovation.
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Overview: Discover the latest market trends and uncover sources of future market growth for the Food Intolerance industry in Ireland with research from Euromonitor's team of in-country analysts.
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