Executive Summary

Mar 2019
PROSPECTS
Free from products are sought after by a growing number of consumers

Irish consumers are becoming more health conscious and the number of vegetarians, vegans and flexitarians has been rising, especially in recent years. Demand for free from products has therefore been growing and this growth is not expected to slow.

Free from dairy continues to lead growth

The strongest growth in the category comes from milk alternatives as traditional dairy products have come under pressure from consumers opting for a dairy free lifestyle. This trend is set to stay and grow, but manufacturers are confident that dairy will remain relevant for Irish consumers as it is part of the Irish heritage and culture.

Plant-based diet is pushing innovation and growth

Food producers are becoming more innovative when it comes to developing new vegan meals and products due to the growing popularity of plant-based diets. It is expected that plant-based replacements for meat, eggs and dairy will dominate more supermarket shelves in the coming years.

COMPETITIVE LANDSCAPE
Kelkin remains on top

Kelkin was the leading player in free from in Ireland in 2018. The company has further established itself as a popular and well-recognised lifestyle brand in the country and belongs to Valeo Foods Ltd.

Free from is driving innovation in various categories

Vegan food continued to become more popular amongst Irish consumers due to the rising awareness of the impact that the consumption of dairy and meat products has on the environment and health. Being able to offer products that consumers are looking for will provide a competitive edge and an opportunity to widen the customer base.

Private label sales increase

Private label value sales continue to increase in free from, however, private label products remain limited compared with other health and wellness areas. Growth can be attributed to the significant level of innovation.

Want to find out more about this report?
Request more information
Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Your Recently Viewed Reports

Free From in Ireland

Samples (FAQs about Samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview: Discover the latest market trends and uncover sources of future market growth for the Food Intolerance industry in Ireland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

The Food Intolerance in Ireland market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Passport market research database.

Free From in Ireland - Category analysis

HEADLINES

PROSPECTS

Free from products are sought after by a growing number of consumers
Free from dairy continues to lead growth
Plant-based diet is pushing innovation and growth

COMPETITIVE LANDSCAPE

Kelkin remains on top
Free from is driving innovation in various categories
Private label sales increase

CATEGORY DATA

Table 1 Sales of Free From by Category: Value 2013-2018
Table 2 Sales of Free From by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Free From: % Value 2014-2018
Table 4 LBN Brand Shares of Free From: % Value 2015-2018
Table 5 Distribution of Free From by Format: % Value 2013-2018
Table 6 Forecast Sales of Free From by Category: Value 2018-2023
Table 7 Forecast Sales of Free From by Category: % Value Growth 2018-2023

Health and Wellness in Ireland - Industry Overview

EXECUTIVE SUMMARY

2018 a very good year for health and wellness
Consumer awareness increasing and driving direction
Health and wellness continues to be extremely competitive
Online sales important, but supermarkets battling for share
Bright future for the category

MARKET DATA

Table 8 Sales of Health and Wellness by Type: Value 2013-2018
Table 9 Sales of Health and Wellness by Type: % Value Growth 2013-2018
Table 10 Sales of Health and Wellness by Category: Value 2013-2018
Table 11 Sales of Health and Wellness by Category: % Value Growth 2013-2018
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2013-2018
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2013-2018
Table 14 NBO Company Shares of Health and Wellness: % Value 2014-2018
Table 15 LBN Brand Shares of Health and Wellness: % Value 2015-2018
Table 16 Distribution of Health and Wellness by Format: % Value 2013-2018
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2018
Table 18 Forecast Sales of Health and Wellness by Type: Value 2018-2023
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2018-2023
Table 20 Forecast Sales of Health and Wellness by Category: Value 2018-2023
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2018-2023
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2018-2023
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources