Executive Summary

Mar 2019
PROSPECTS
Free from lactose continues to grow

After several years of growth for free from gluten and free from meat/vegetable-based products, 2017 and 2018 saw the growth of free from lactose products. Whilst in previous years free from lactose was more in the hands of a few niche brands, in 2018 all big players operating in dairy launched products in the category.

Free from dairy ice cream increasingly important

Sales of ice cream in Italy are strongly influenced by spring and summer weather. Whilst 2017 was an extremely hot summer compared with average temperatures, 2018 started more slowly due to showers in May and June.

Free from baby food can revive baby food sales

Italy continues to face the lowest birth rate in its history. This is negatively affecting sales of baby food, leaving all brands fighting to gain share of a smaller pie.

COMPETITIVE LANDSCAPE
Mellin Spa invests in TV advertising

For several years during the recession, baby food brands were more focused on managing declining sales rather than investing in growth. Being part of large multinationals, local branches saw budget cuts in favour of other countries that showed more potential than Italy.

Esselunga makes online shopping easier for free from

Esselunga Spa is at the forefront of online grocery shopping. Its online store esselungaacasa.

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Free From in Italy

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Overview: Discover the latest market trends and uncover sources of future market growth for the Food Intolerance industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

The Food Intolerance in Italy market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Passport market research database.

Free From in Italy - Category analysis

HEADLINES

PROSPECTS

Free from lactose continues to grow
Free from dairy ice cream increasingly important
Free from baby food can revive baby food sales

COMPETITIVE LANDSCAPE

Mellin Spa invests in TV advertising
Esselunga makes online shopping easier for free from

CATEGORY DATA

Table 1 Sales of Free From by Category: Value 2013-2018
Table 2 Sales of Free From by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Free From: % Value 2014-2018
Table 4 LBN Brand Shares of Free From: % Value 2015-2018
Table 5 Distribution of Free From by Format: % Value 2013-2018
Table 6 Forecast Sales of Free From by Category: Value 2018-2023
Table 7 Forecast Sales of Free From by Category: % Value Growth 2018-2023

Health and Wellness in Italy - Industry Overview

EXECUTIVE SUMMARY

Health and wellness a key trend in Italy
Tea benefits from health and wellness trend
Starbucks enters the Italian market
Supermarkets and hypermarkets continue to lead
Improving economy and ageing population to benefit health and wellness

MARKET DATA

Table 8 Sales of Health and Wellness by Type: Value 2013-2018
Table 9 Sales of Health and Wellness by Type: % Value Growth 2013-2018
Table 10 Sales of Health and Wellness by Category: Value 2013-2018
Table 11 Sales of Health and Wellness by Category: % Value Growth 2013-2018
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2013-2018
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2013-2018
Table 14 NBO Company Shares of Health and Wellness: % Value 2014-2018
Table 15 LBN Brand Shares of Health and Wellness: % Value 2015-2018
Table 16 Distribution of Health and Wellness by Format: % Value 2013-2018
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2018
Table 18 Forecast Sales of Health and Wellness by Type: Value 2018-2023
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2018-2023
Table 20 Forecast Sales of Health and Wellness by Category: Value 2018-2023
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2018-2023
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2018-2023
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources