After several years of growth for free from gluten and free from meat/vegetable-based products, 2017 and 2018 saw the growth of free from lactose products. Whilst in previous years free from lactose was more in the hands of a few niche brands, in 2018 all big players operating in dairy launched products in the category.
Sales of ice cream in Italy are strongly influenced by spring and summer weather. Whilst 2017 was an extremely hot summer compared with average temperatures, 2018 started more slowly due to showers in May and June.
Italy continues to face the lowest birth rate in its history. This is negatively affecting sales of baby food, leaving all brands fighting to gain share of a smaller pie.
For several years during the recession, baby food brands were more focused on managing declining sales rather than investing in growth. Being part of large multinationals, local branches saw budget cuts in favour of other countries that showed more potential than Italy.
Esselunga Spa is at the forefront of online grocery shopping. Its online store esselungaacasa.
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Overview: Discover the latest market trends and uncover sources of future market growth for the Food Intolerance industry in Italy with research from Euromonitor's team of in-country analysts.
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