Executive Summary

Mar 2019
PROSPECTS
Free from dairy milk benefits from the widespread consumption of soy milk

Free from dairy milk remained the most dynamic category in 2018 which is largely down to the limited presence of dairy in the traditional Japanese diet. Consumers are instead familiar with soy-based products, with soy milk often used in the cooking of some local dishes such as soy-based soups as well as being used in hot and cold drinks.

HA milk formula sees growing demand due to rising incidence of allergies

Free from baby food continued to struggle in 2018 due to the country’s falling birth rates. Despite this, HA milk formula was still able to record modest growth, with these products being given to babies which are at risk of allergies such as food allergies, hay fever and asthma.

Free from meat substitutes stagnates in 2018 but looks to have promising future

Free from meat substitutes is the dominant free from category in Japan with tofu being a staple of the Japanese diet. Tofu is used in a variety of dishes including soup and noodle dishes and comes in a variety of formats including soft and hard.

COMPETITIVE LANDSCAPE
Sagamiya continues to innovate with its wide range of free from meat substitutes

Sagamiya Foods Co Ltd retained its lead in free from packaged food in 2018 with it seeing double-digit current value growth thanks to the increasing popularity of its free from meat substitutes range. The company is the most popular producer of tofu in Japan with it constantly introducing new products to complement its extensive line.

Kikkoman benefits from growing interest in soy milk

Kikkoman Inryo Co Ltd also saw strong current value growth in 2018 thanks to the growing popularity of its free from dairy milk, with it leading this category throughout the review period. Kikkoman produces a wide range of soy milk products with regular new innovations and new product development which has helped it to retain the interest of consumers.

Private label sees growth as economy struggles

With Japan’s economy seeing sluggish growth many consumers have become more price conscious and this resulted in private label seeing a further increase in its value share in 2018. Private label has a particularly strong value share in free from meat substitutes, with leading grocery retailers such as Daiei investing in their private label ranges.

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Overview: Discover the latest market trends and uncover sources of future market growth for the Food Intolerance industry in Japan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

The Food Intolerance in Japan market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Passport market research database.

Free From in Japan - Category analysis

HEADLINES

PROSPECTS

Free from dairy milk benefits from the widespread consumption of soy milk
HA milk formula sees growing demand due to rising incidence of allergies
Free from meat substitutes stagnates in 2018 but looks to have promising future

COMPETITIVE LANDSCAPE

Sagamiya continues to innovate with its wide range of free from meat substitutes
Kikkoman benefits from growing interest in soy milk
Private label sees growth as economy struggles

CATEGORY DATA

Table 1 Sales of Free From by Category: Value 2013-2018
Table 2 Sales of Free From by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Free From: % Value 2014-2018
Table 4 LBN Brand Shares of Free From: % Value 2015-2018
Table 5 Distribution of Free From by Format: % Value 2013-2018
Table 6 Forecast Sales of Free From by Category: Value 2018-2023
Table 7 Forecast Sales of Free From by Category: % Value Growth 2018-2023

Health and Wellness in Japan - Industry Overview

EXECUTIVE SUMMARY

Consumers look for natural ingredients
Health trends drive growth
Coca-Cola holds overall lead but local companies have strong presence
Supermarkets and convenience stores dominate
Health and wellness set for positive outlook despite shrinking population

MARKET DATA

Table 8 Sales of Health and Wellness by Type: Value 2013-2018
Table 9 Sales of Health and Wellness by Type: % Value Growth 2013-2018
Table 10 Sales of Health and Wellness by Category: Value 2013-2018
Table 11 Sales of Health and Wellness by Category: % Value Growth 2013-2018
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2013-2018
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2013-2018
Table 14 NBO Company Shares of Health and Wellness: % Value 2014-2018
Table 15 LBN Brand Shares of Health and Wellness: % Value 2015-2018
Table 16 Distribution of Health and Wellness by Format: % Value 2013-2018
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2018
Table 18 Forecast Sales of Health and Wellness by Type: Value 2018-2023
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2018-2023
Table 20 Forecast Sales of Health and Wellness by Category: Value 2018-2023
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2018-2023
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2018-2023
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources