Japan had long been underdeveloped in terms of the development of plant-based alternatives and substitutes. However, many players in packaged food and consumer foodservice started offering meat substitute products in 2020.
Similar to plant-based meat substitutes, plant-based milk alternatives are booming in Japan. The boom started a little earlier than plant-based meat substitutes during the review period.
Sagamiya Foods continued to lead free from in Japan in 2021. The company has a strong presence in free from meat tofu and derivatives, thanks to its wide product range and strong distribution network.
Consumers in Japan are generally health-conscious. As the population of Japan continues ageing and life expectancy remains high, Japanese consumers are keen to keep themselves healthy for longer through what they eat.
While free from meat is expected to continue improving its product availability and sales, free from gluten and free from lactose products are likely to continue to have limited availability in Japan. Gluten-free diets are not a strong trend in Japan, mainly because consumers’ awareness of gluten is poor, whilst rice, which is naturally gluten-free, plays an important role in the Japanese diet.
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This category includes free from gluten, free from lactose, free from allergens, free from dairy and free from meat products. This excludes foods which are certified ‘free’ of a specific product when this is based on use of sterilised equipment.See All of Our Definitions
This report originates from Passport, our Food Intolerance research and analysis database.
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