Free from meat tofu and derivatives is widely accepted by consumers in Malaysia due to the fact it is Halal (permissible based on Muslim law) with these products being made from soy. Due to the ongoing threat from COVID-19 consumers continued to spend more time at home during 2021, with people cooking and eating more meals at home.
Free from dairy is gradually gaining popularity in Malaysia especially various new plant-based brands which emerged in grocery retailers and which cultivated consumer interest in 2020 and 2021. For instance, Snappea is a healthy new plant-based free from dairy milk product that was launched in June 2020.
Free from lactose powder special baby milk formula recorded a further decline in retail volume terms in 2021. These are essential products serving babies with lactose intolerance and therefore sales are more impacted by variations in the birth rate.
Free from is expected to see a slow decline in retail volume terms over the forecast period, albeit while seeing moderate value growth (at constant 2021 prices). Many consumers are concerned about the possibility of job cuts, while disposable incomes have been severely impacted by the health crisis and lockdown measures.
Consumers are becoming increasingly concerned about their health and issues around sustainability, with these issues coming to the fore during the COVID-19 pandemic. The heavy toll the pandemic has taken on the nation’s health has taught consumers to be more aware of the importance of the nutrition they receive from the food they eat.
Free from dairy milk is expected to struggle for growth in retail volume terms over the forecast period. Nonetheless, there is expected to be plenty of activity in terms of new product development which could help to push sales, especially given the growing interest in plant-based food.
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Understand the latest market trends and future growth opportunities for the Free From industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Free From industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This category includes free from gluten, free from lactose, free from allergens, free from dairy and free from meat products. This excludes foods which are certified ‘free’ of a specific product when this is based on use of sterilised equipment.See All of Our Definitions
This report originates from Passport, our Free From research and analysis database.
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