During 2018, free from dairy remained the largest category in free from and experienced solid growth, with steady if slower growth expected over the forecast period. Free from meat products also gained ground with free from meat chilled meat substitutes also rapidly gaining ground.
Parents purchase free from lactose baby food when their babies experience lactose intolerance and usually only after seeking advice from a doctor. However, slowing birth rates in 2018 caused a slowdown in growth of free from lactose baby food.
A weaker currency has driven up import costs for free from dairy alternatives and free from meat chilled meat substitutes. Retail selling prices have risen in tandem for soy drinks and packaged tofu, which now cost more to manufacture.
Free from dairy milk players compete for shelf space via various brand segmentation strategies such as Ace Canning Corp’s introduction of its Drinho economy and premium Soyfresh brands. Leading player Yeo Hiap Seng recorded a slight loss in category share in 2018 to the benefit of Ace Canning and Fraser & Neave Holdings both of which engaged in a variety of segmentation strategies, which gained them greater visibility on retailers’ shelves.
Domestic players namely Syarikat Perniagaan Cheong Fatt, Tung Lam Food Industries and Everbest Soya Bean Products are the top three companies in chilled meat substitutes, which focus strongly on the retail industry. These companies have introduced a variety of products ranging from egg, silken, pressed and smooth tofu.
As conscious consumption gains traction in the country, there will be a growing impulse towards greater transparency of ingredients used in mass packaged food products, including free from. In response more brands will market themselves towards and increasingly health-conscious consumer base and endeavour to become more socially and environmentally responsible.
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Overview: Discover the latest market trends and uncover sources of future market growth for the Food Intolerance industry in Malaysia with research from Euromonitor's team of in-country analysts.
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The Food Intolerance in Malaysia market research report includes:
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