Executive Summary

Apr 2019
PROSPECTS
Free from dairy remains the most important category, followed by free from meat

During 2018, free from dairy remained the largest category in free from and experienced solid growth, with steady if slower growth expected over the forecast period. Free from meat products also gained ground with free from meat chilled meat substitutes also rapidly gaining ground.

Free from lactose baby food posts slower growth

Parents purchase free from lactose baby food when their babies experience lactose intolerance and usually only after seeking advice from a doctor. However, slowing birth rates in 2018 caused a slowdown in growth of free from lactose baby food.

Slowdown in growth due to weakening Malaysian Ringgit

A weaker currency has driven up import costs for free from dairy alternatives and free from meat chilled meat substitutes. Retail selling prices have risen in tandem for soy drinks and packaged tofu, which now cost more to manufacture.

COMPETITIVE LANDSCAPE
Free from dairy milk players attain shelf space and wider distribution to maintain a foothold

Free from dairy milk players compete for shelf space via various brand segmentation strategies such as Ace Canning Corp’s introduction of its Drinho economy and premium Soyfresh brands. Leading player Yeo Hiap Seng recorded a slight loss in category share in 2018 to the benefit of Ace Canning and Fraser & Neave Holdings both of which engaged in a variety of segmentation strategies, which gained them greater visibility on retailers’ shelves.

Domestic players characterise free from meat chilled meat substitutes

Domestic players namely Syarikat Perniagaan Cheong Fatt, Tung Lam Food Industries and Everbest Soya Bean Products are the top three companies in chilled meat substitutes, which focus strongly on the retail industry. These companies have introduced a variety of products ranging from egg, silken, pressed and smooth tofu.

Increasing transparency around product ingredients

As conscious consumption gains traction in the country, there will be a growing impulse towards greater transparency of ingredients used in mass packaged food products, including free from. In response more brands will market themselves towards and increasingly health-conscious consumer base and endeavour to become more socially and environmentally responsible.

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Overview: Discover the latest market trends and uncover sources of future market growth for the Food Intolerance industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

The Food Intolerance in Malaysia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Passport market research database.

Free From in Malaysia - Category analysis

HEADLINES

PROSPECTS

Free from dairy remains the most important category, followed by free from meat
Free from lactose baby food posts slower growth
Slowdown in growth due to weakening Malaysian Ringgit

COMPETITIVE LANDSCAPE

Free from dairy milk players attain shelf space and wider distribution to maintain a foothold
Domestic players characterise free from meat chilled meat substitutes
Increasing transparency around product ingredients

CATEGORY DATA

Table 1 Sales of Free From by Category: Value 2013-2018
Table 2 Sales of Free From by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Free From: % Value 2014-2018
Table 4 LBN Brand Shares of Free From: % Value 2015-2018
Table 5 Distribution of Free From by Format: % Value 2013-2018
Table 6 Forecast Sales of Free From by Category: Value 2018-2023
Table 7 Forecast Sales of Free From by Category: % Value Growth 2018-2023

Health and Wellness in Malaysia - Industry Overview

EXECUTIVE SUMMARY

Health and wellness records positive growth in 2018
Government initiatives helping to increase health-consciousness
Local players remain strong in health and wellness
Health and wellness players seek to improve their online presence
Health and wellness set to register positive growth over the forecast period thanks to rising health-consciousness

MARKET DATA

Table 8 Sales of Health and Wellness by Type: Value 2013-2018
Table 9 Sales of Health and Wellness by Type: % Value Growth 2013-2018
Table 10 Sales of Health and Wellness by Category: Value 2013-2018
Table 11 Sales of Health and Wellness by Category: % Value Growth 2013-2018
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2013-2018
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2013-2018
Table 14 NBO Company Shares of Health and Wellness: % Value 2014-2018
Table 15 LBN Brand Shares of Health and Wellness: % Value 2015-2018
Table 16 Distribution of Health and Wellness by Format: % Value 2013-2018
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2018
Table 18 Forecast Sales of Health and Wellness by Type: Value 2018-2023
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2018-2023
Table 20 Forecast Sales of Health and Wellness by Category: Value 2018-2023
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2018-2023
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2018-2023
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources