Executive Summary

Mar 2019
PROSPECTS
Awareness is rising about the necessity for free from products

Free from products are often perceived as having higher quality than standard versions because they are usually more expensive. Some consumers try them in an effort to improve their diets, but they do not really see or feel any difference.

Lactose free dairy will remain the most popular category

In 2018, most consumers of lactose free products are not lactose-intolerant. However, they do seek the alleviation of digestive complaints, including bloating and irregular bowel movements, which motivates them to keep choosing free from lactose products.

Free from dairy milk is poised to record further growth

Over the review period, free from dairy milk registered moderate growth, with brands launching new products and formats. Soy milk, almond milk and coconut milk are available in different flavours such as cocoa or vanilla.

COMPETITIVE LANDSCAPE
Grupo Lala maintains its leadership

In 2018, Grupo Lala accounted for the biggest value sales share in free from. The strong performance of this company is explained by its offering of free from lactose products, which include UHT and fresh cow’s milk, and drinking yoghurt.

Free from gluten remains a niche category

Although there has been a noticeable increase in the availability of gluten-free products, the offering remains limited to certain food specialists and modern grocery retailers in specific cities and neighbourhoods. Awareness about coeliac disease is still very low, and free from gluten products tend to be priced higher than similar products that consumers can choose as alternatives.

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Free From in Mexico

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Overview: Discover the latest market trends and uncover sources of future market growth for the Food Intolerance industry in Mexico with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

The Food Intolerance in Mexico market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Passport market research database.

Free From in Mexico - Category analysis

HEADLINES

PROSPECTS

Awareness is rising about the necessity for free from products
Lactose free dairy will remain the most popular category
Free from dairy milk is poised to record further growth

COMPETITIVE LANDSCAPE

Grupo Lala maintains its leadership
Free from gluten remains a niche category

CATEGORY DATA

Table 1 Sales of Free From by Category: Value 2013-2018
Table 2 Sales of Free From by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Free From: % Value 2014-2018
Table 4 LBN Brand Shares of Free From: % Value 2015-2018
Table 5 Distribution of Free From by Format: % Value 2013-2018
Table 6 Forecast Sales of Free From by Category: Value 2018-2023
Table 7 Forecast Sales of Free From by Category: % Value Growth 2018-2023

Health and Wellness in Mexico - Industry Overview

EXECUTIVE SUMMARY

HW beverages records moderate growth
Consumers are concerned over high sugar intake as well as avoiding artificial sweeteners
Consumers increasingly adopt health and wellness lifestyles
Modern grocery retailers enables growth in some HW categories
A good performance is expected

MARKET DATA

Table 8 Sales of Health and Wellness by Type: Value 2013-2018
Table 9 Sales of Health and Wellness by Type: % Value Growth 2013-2018
Table 10 Sales of Health and Wellness by Category: Value 2013-2018
Table 11 Sales of Health and Wellness by Category: % Value Growth 2013-2018
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2013-2018
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2013-2018
Table 14 NBO Company Shares of Health and Wellness: % Value 2014-2018
Table 15 LBN Brand Shares of Health and Wellness: % Value 2015-2018
Table 16 Distribution of Health and Wellness by Format: % Value 2013-2018
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2018
Table 18 Forecast Sales of Health and Wellness by Type: Value 2018-2023
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2018-2023
Table 20 Forecast Sales of Health and Wellness by Category: Value 2018-2023
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2018-2023
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2018-2023
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources