Free from products are often perceived as having higher quality than standard versions because they are usually more expensive. Some consumers try them in an effort to improve their diets, but they do not really see or feel any difference.
In 2018, most consumers of lactose free products are not lactose-intolerant. However, they do seek the alleviation of digestive complaints, including bloating and irregular bowel movements, which motivates them to keep choosing free from lactose products.
Over the review period, free from dairy milk registered moderate growth, with brands launching new products and formats. Soy milk, almond milk and coconut milk are available in different flavours such as cocoa or vanilla.
In 2018, Grupo Lala accounted for the biggest value sales share in free from. The strong performance of this company is explained by its offering of free from lactose products, which include UHT and fresh cow’s milk, and drinking yoghurt.
Although there has been a noticeable increase in the availability of gluten-free products, the offering remains limited to certain food specialists and modern grocery retailers in specific cities and neighbourhoods. Awareness about coeliac disease is still very low, and free from gluten products tend to be priced higher than similar products that consumers can choose as alternatives.
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Overview: Discover the latest market trends and uncover sources of future market growth for the Food Intolerance industry in Mexico with research from Euromonitor's team of in-country analysts.
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