In 2021, a broad offer of lactose free products, including cow’s milk, cream, cheese, and yoghurt amongst others, was available on the Mexican market. Lactose free products are popular amongst Mexican consumers, who widely associate lactose with digestive difficulties.
The new labelling regulation that requires companies to place black octagonal seals on products with high levels of sugar, sodium, or fat amongst other constituents came into effect in October 2020 and served to undermine the positioning of many products that were previously seen as healthy. In the case of sugar content, the new regulation also requires a black seal if the product contains artificial sweeteners.
Grupo Lala is the largest player in the free from packaged food category in Mexico. The strong performance of this company is explained by its offering of free from lactose products, which include UHT and fresh cow’s milk, and drinking yoghurt.
During 2020, there was a noticeable shift towards retail sales as foodservice channels were heavily affected by the COVID-19 pandemic (with closures of over three months and restricted schedules and capacity for most of the year). As consumers looked for convenient and healthy products for home consumption, this had a positive impact on retail sales of free from products.
Conditions in the COVID-19 crisis – including the shift to remote working and distance learning, and restrictions on the operations of foodservice outlets – have resulted in a marked rise in home cooking and at-home consumption. As the threat from COVID-19 wanes, consumers become more confident about resuming away-from-home orientated lifestyles and restrictions on foodservice are eased, at-home consumption is likely to fall away from the peaks seen at the height of the pandemic, dampening demand for free from products through retail channels.
Sugar content is amongst the main concerns of consumers when it comes to choosing a healthier diet. Through its association with conditions such obesity and type 2 diabetes, sugar is gaining an increasingly unhealthy image.
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Understand the latest market trends and future growth opportunities for the Free From industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Free From industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This category includes free from gluten, free from lactose, free from allergens, free from dairy and free from meat products. This excludes foods which are certified ‘free’ of a specific product when this is based on use of sterilised equipment.See All of Our Definitions
This report originates from Passport, our Free From research and analysis database.
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