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Free From in Peru
Feb 2020
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Executive Summary
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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
PROSPECTS
Dairy is the most important category in free from
Free from dairy milk holds the highest value share within free from, which is why its strong double-digit value decline over the review period negatively affected the overall category. However, the category achieved positive growth in 2019 as consumers once again reconsidered the importance of consuming cow's milk, with many consumers switching to vegetable milk substitutes, such as soy milk, the only option available in Peru.
Reformulation is essential to survive new labelling regulation
In the coming years, reformulations in a large number of categories will emerge, to generate products that are healthier. These innovations will be driven by healthy eating and the regulation on labelling, but beyond this, there is growing concern amongst Peruvians with regard to consuming healthier products that are free from allergens, gluten, dairy and lactose.
Strong potential of free from gluten
It is estimated that approximately one in every 100 Peruvians is celiac, but the vast majority do not know it and simply think that they suffer from isolated digestive disorders. This lack of knowledge is a restriction to any significant demand for free from gluten in the country.
COMPETITIVE LANDSCAPE
Leading companies come from dairy
Most of the free from category is comprised of free from dairy and free from dairy products, therefore the main competitors are dairy manufacturers. Overall leader Group Gloria lost some value share due to the exit of its free from dairy brand Soalé towards the end of the review period.
Free from originally more expensive than regular products
With the exception of dairy, free from packaged food used to be more expensive than regular versions. Manufacturers indicate that production costs are higher as they offer lower quantities and cannot take advantage of economies of scale.
New competitors invigorate the category
Free from is expected to continue growing at high rates, developing faster than regular packaged food, as the category is still niche. Despite its small size, new brands are entering the category attracted by its current immaturity and further growth potential.
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Overview
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Overview: Discover the latest market trends and uncover sources of future market growth for the Food Intolerance industry in Peru with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
The Food Intolerance in Peru market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Production, imports by origin, exports by destination
- Robust and transparent market research methodology, conducted in-country
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- Inform your marketing, brand, strategy and market development, sales and supply functions
This industry report originates from Passport, our Passport market research database.
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Request more informationTable of Contents
Free From in Peru - Category analysis
HEADLINES
PROSPECTS
Dairy is the most important category in free from
Reformulation is essential to survive new labelling regulation
Strong potential of free from gluten
COMPETITIVE LANDSCAPE
Leading companies come from dairy
Free from originally more expensive than regular products
New competitors invigorate the category
CATEGORY DATA
Table 1 Sales of Free From by Category: Value 2014-2019Table 2 Sales of Free From by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Free From: % Value 2015-2019
Table 4 LBN Brand Shares of Free From: % Value 2016-2019
Table 5 Distribution of Free From by Format: % Value 2014-2019
Table 6 Forecast Sales of Free From by Category: Value 2019-2024
Table 7 Forecast Sales of Free From by Category: % Value Growth 2019-2024
Health and Wellness in Peru - Industry Overview
EXECUTIVE SUMMARY
Peruvians continue to embrace health and wellness leading to changes in their consumption patterns
Selective Consumption Tax and Healthy Food Law stimulate innovation among industry players
Dynamic year for key players in health and wellness
Development of modern channel helps increase availability of health and wellness products
Health and wellness predicted to retain stable growth over the forecast period
MARKET DATA
Table 8 Sales of Health and Wellness by Type: Value 2014-2019Table 9 Sales of Health and Wellness by Type: % Value Growth 2014-2019
Table 10 Sales of Health and Wellness by Category: Value 2014-2019
Table 11 Sales of Health and Wellness by Category: % Value Growth 2014-2019
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2014-2019
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2014-2019
Table 14 NBO Company Shares of Health and Wellness: % Value 2015-2019
Table 15 LBN Brand Shares of Health and Wellness: % Value 2016-2019
Table 16 Distribution of Health and Wellness by Format: % Value 2014-2019
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2019
Table 18 Forecast Sales of Health and Wellness by Type: Value 2019-2024
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2019-2024
Table 20 Forecast Sales of Health and Wellness by Category: Value 2019-2024
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2019-2024
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2019-2024
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2019-2024
DEFINITIONS
SOURCES
Summary 1 Research SourcesWhy buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
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- Free From in Indonesia | Feb 2020
- Free From in Ireland | Jan 2020
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- Free From in the Philippines | Feb 2020
- Free From in the United Arab Emirates | Mar 2020
- Free From in the United Kingdom | Jan 2020
- Free From in the US | Feb 2020
- Free From in Turkey | Feb 2020
- Free From in Ukraine | Feb 2020
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