Free from products can mostly be found in the dairy and baby food categories in Peru, with the main option being free from lactose products. Available products include Soy Vida evaporated milk by Gloria SA, Isomil by Abbott Laboratories SA and Nutramigen by Reckitt Benckiser Group amongst many others.
During 2020 and 2021, there was a small decline in volume, whilst value sales have recorded continuous growth. The volume decline is attributable to the strong growth of alternative milk, which is an option for lactose intolerant children and adults.
Free from products are mainly distributed through modern retailers, including supermarkets, hypermarkets and pharmacy chains. The main issue with this is that over 60% of the Peruvian population purchase their groceries in traditional channels, which limits increased penetration of free from products in the country.
Companies such as La Ibérica SA took advantage of home seclusion due to COVID-19 and launched sugar-free chocolate tablets in both small and large formats. Over the forecast period, it is expected that more companies will introduce new free from products to satisfy the consumer demand for healthier products, especially those with fewer calories.
Over the forecast period to 2026, both volume and value sales are expected to record growth as free from products offer convenience to those consumers who are lactose intolerant or celiac, for example. So far, the main issue has been that many consumers still do not know that they have a specific dietary requirement; lactose intolerance, for instance, is underdiagnosed in Peru.
Free from gluten pasta and rice are expected to have a good performance over the forecast period. There is a growing segment of consumers that are closely watching their health and as the number of people with celiac disease continues to grow in Peru, demand for free from gluten products will also increase.
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Understand the latest market trends and future growth opportunities for the Free From industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Free From industry in Peru, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This category includes free from gluten, free from lactose, free from allergens, free from dairy and free from meat products. This excludes foods which are certified ‘free’ of a specific product when this is based on use of sterilised equipment.See All of Our Definitions
This report originates from Passport, our Free From research and analysis database.
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