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Country Report

Food Intolerance in

Free From in Peru

Feb 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

High demand for milk results in manufacturers focussing production on main product ranges and neglecting free from categories in 2020

Once lockdown started in mid-March 2020 as a result of the Peruvian government trying to curb the spread of COVID-19, demand for milk increased sharply resulting in manufacturers only producing their main products, such as whole evaporated milk and semi-fat free evaporated milk to increase efficiency and production resulting in decreased retail value sales and volume growth of free from lactose products in packaged food.

Free from meat boosted by new product launches in 2020

Free from meat saw significant growth in retail value sales as well as volume sales during 2020 despite many consumers becoming price conscious due to a decrease in disposable income from the economic downturn as a result of the pandemic. However, the free from meat category gained more visibility during the year as new products entered the market.

New product launches in free from dairy milk and free from gluten pasta at lower prices increases demand for these categories in 2020

Free from dairy milk continued to hold the highest value share within free from in 2020 and achieved positive retail value sales growth in 2020 although volume growth was negative. The category was positively influenced by the launch of new brands at lower unit prices and also offering promotions.

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Food Intolerance Sample Report Food Intolerance Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview: Discover the latest market trends and uncover sources of future market growth for the Food Intolerance industry in Peru with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

The Food Intolerance in Peru market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Passport market research database.

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Free From in Peru - Category analysis

KEY DATA FINDINGS

2020 IMPACT

High demand for milk results in manufacturers focussing production on main product ranges and neglecting free from categories in 2020

Free from meat boosted by new product launches in 2020

New product launches in free from dairy milk and free from gluten pasta at lower prices increases demand for these categories in 2020

RECOVERY AND OPPORTUNITIES

Reformulation is essential to survive new labelling regulation but free from set to see slow growth over the forecast period

Consumers question healthiness of free from lactose milk but increasing number of consumers with lactose intolerance set to boost demand over the forecast period

Strong potential of free from gluten as product ranges widen

CATEGORY DATA

Table 1 Sales of Free From by Category: Value 2015-2020
Table 2 Sales of Free From by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Free From: % Value 2016-2020
Table 4 LBN Brand Shares of Free From: % Value 2017-2020
Table 5 Distribution of Free From by Format: % Value 2015-2020
Table 6 Forecast Sales of Free From by Category: Value 2020-2025
Table 7 Forecast Sales of Free From by Category: % Value Growth 2020-2025

Health and Wellness in Peru - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on health and wellness

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for health and wellness?

MARKET DATA

Table 8 Sales of Health and Wellness by Type: Value 2015-2020
Table 9 Sales of Health and Wellness by Type: % Value Growth 2015-2020
Table 10 Sales of Health and Wellness by Category: Value 2015-2020
Table 11 Sales of Health and Wellness by Category: % Value Growth 2015-2020
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2015-2020
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2015-2020
Table 14 NBO Company Shares of Health and Wellness: % Value 2016-2020
Table 15 LBN Brand Shares of Health and Wellness: % Value 2017-2020
Table 16 Distribution of Health and Wellness by Format: % Value 2015-2020
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2020
Table 18 Forecast Sales of Health and Wellness by Type: Value 2020-2025
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2020-2025
Table 20 Forecast Sales of Health and Wellness by Category: Value 2020-2025
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2020-2025
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2020-2025
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2020-2025

Megatrends

Country Report

Free From in Peru

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

High demand for milk results in manufacturers focussing production on main product ranges and neglecting free from categories in 2020

Free from meat boosted by new product launches in 2020

New product launches in free from dairy milk and free from gluten pasta at lower prices increases demand for these categories in 2020

Samples

Overview

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Table of Contents

Free From in Peru - Category analysis

KEY DATA FINDINGS

2020 IMPACT

High demand for milk results in manufacturers focussing production on main product ranges and neglecting free from categories in 2020

Free from meat boosted by new product launches in 2020

New product launches in free from dairy milk and free from gluten pasta at lower prices increases demand for these categories in 2020

RECOVERY AND OPPORTUNITIES

Reformulation is essential to survive new labelling regulation but free from set to see slow growth over the forecast period

Consumers question healthiness of free from lactose milk but increasing number of consumers with lactose intolerance set to boost demand over the forecast period

Strong potential of free from gluten as product ranges widen

CATEGORY DATA

Health and Wellness in Peru - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on health and wellness

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for health and wellness?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

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