Executive Summary

Mar 2019
PROSPECTS
Dairy is the most important category in free from

Free from dairy milk holds the highest value share within free from, which is why its strong double-digit value decline affected the overall category. Free from dairy milk originally became popular when the importance of the consumption of cow's milk was questioned and many consumers decided to switch to vegetable milk substitutes, while the only option available in Peru was soy milk.

Reformulation is essential to survive new labelling regulation

In the coming years, reformulations in a large number of categories will emerge, to generate products that are healthier. These innovations will be driven by healthy eating and the regulation on labelling, but beyond this, there is growing concern amongst Peruvians with regard to consuming healthier products that are free from allergens, gluten, dairy and lactose.

Free from gluten has high potential

It is estimated that approximately one in every 100 Peruvians is celiac, but the vast majority do not know it and simply think that they suffer from isolated digestive disorders. This lack of knowledge is a restriction to any significant demand for free from gluten in the country.

COMPETITIVE LANDSCAPE
Free from originally more expensive than regular products

Except for dairy, free from packaged food used to be more expensive than regular versions. Manufacturers indicate that production costs are higher since they are offer lower quantities and cannot take advantage of economies of scale.

New competitors will invigorate the category

Free from is expected to continue growing at high rates, developing faster than regular packaged food, since the category is still under development. Over the forecast period, an increasing number of consumers will discover their intolerance to lactose, to gluten or to certain allergens, increasing demand, while local manufacturers will be encouraged to enter and to offer a higher number of options that were originally unavailable such as free from gluten sweet biscuits or even free from baked goods; making these products attractive not only for adults but also for children.

Leading companies come from dairy

Most of free from is comprised of free from dairy and free from dairy products, therefore the main competitors are dairy manufacturers. Overall leader Group Gloria lost some value share due to the exit of its free from dairy brand Soalé in 2018.

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Free From in Peru

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Overview: Discover the latest market trends and uncover sources of future market growth for the Food Intolerance industry in Peru with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

The Food Intolerance in Peru market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Passport market research database.

Free From in Peru - Category analysis

HEADLINES

PROSPECTS

Dairy is the most important category in free from
Reformulation is essential to survive new labelling regulation
Free from gluten has high potential

COMPETITIVE LANDSCAPE

Free from originally more expensive than regular products
New competitors will invigorate the category
Leading companies come from dairy

CATEGORY DATA

Table 1 Sales of Free From by Category: Value 2013-2018
Table 2 Sales of Free From by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Free From: % Value 2014-2018
Table 4 LBN Brand Shares of Free From: % Value 2015-2018
Table 5 Distribution of Free From by Format: % Value 2013-2018
Table 6 Forecast Sales of Free From by Category: Value 2018-2023
Table 7 Forecast Sales of Free From by Category: % Value Growth 2018-2023

Health and Wellness in Peru - Industry Overview

EXECUTIVE SUMMARY

Health and wellness trend continues to drive Peruvians’ consumption behaviour
New regulations have mixed effects on health and wellness
Dynamic year for key players in health and wellness
Development of new alternatives in modern channel helps increase availability of health and wellness products
Health and wellness predicted to retain stable growth over forecast period

MARKET DATA

Table 8 Sales of Health and Wellness by Type: Value 2013-2018
Table 9 Sales of Health and Wellness by Type: % Value Growth 2013-2018
Table 10 Sales of Health and Wellness by Category: Value 2013-2018
Table 11 Sales of Health and Wellness by Category: % Value Growth 2013-2018
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2013-2018
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2013-2018
Table 14 NBO Company Shares of Health and Wellness: % Value 2014-2018
Table 15 LBN Brand Shares of Health and Wellness: % Value 2015-2018
Table 16 Distribution of Health and Wellness by Format: % Value 2013-2018
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2018
Table 18 Forecast Sales of Health and Wellness by Type: Value 2018-2023
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2018-2023
Table 20 Forecast Sales of Health and Wellness by Category: Value 2018-2023
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2018-2023
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2018-2023
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources