Executive Summary

Mar 2019
PROSPECTS
Increasing availability of free from packaged food

The presence of free from packaged food is expected to increase across all channels over the forecast period. In 2018, these products were already present on retailers’ shelves, despite the category being far from saturation.

Continuous development of free from lactose products

According to Polish dieticians, the percentage of lactose intolerance among Poles oscillated around 30%, causing the free from lactose dairy category to record the most rapid expansion among all HW products in 2018. At the start of the review period, the only free from lactose products available were in drinking milk and even then such products could be found only in specialist shops or ordered online.

Awareness about allergies to steer sales

Consumer awareness will also influence sales of free from products, especially within baby food and dairy. Successful informative campaigns regarding allergic reactions among infants and babies, paired with extensive social programmes for families with two or more children, will ensure a positive performance of free from baby food.

COMPETITIVE LANDSCAPE
Nutricia Polska retains its dominance

Almost half of sales of free from in 2018 in Poland remained in the hands of two major companies, Nutricia Polska and Nestlé Polska. Meanwhile, all other companies were unable to threaten the strength of these leading players.

Development of healthy alternatives

Apart from free from alternatives of standard products, the demand for novel alternatives began to grow in 2018. Companies such as Sante A Kowalski or Alpro offering a range of free from lactose alternatives to dairy such as seed-based spreads, soy or almond milk as well as Polsoja, which focused on the expansion of free form meat substitutes, have been developing rapidly due to the growing number of vegetarians in Poland.

Satisfactory performance of private label

The growing importance of private label within health and wellness packaged food had an impact on the free from category in Poland. Major retailers, such as Biedronka, Tesco and Lidl have had free from products in their portfolios since 2016, although these were not available in all of their outlets, especially those in smaller cities.

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Overview: Discover the latest market trends and uncover sources of future market growth for the Food Intolerance industry in Poland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

The Food Intolerance in Poland market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Passport market research database.

Free From in Poland - Category analysis

HEADLINES

PROSPECTS

Increasing availability of free from packaged food
Continuous development of free from lactose products
Awareness about allergies to steer sales

COMPETITIVE LANDSCAPE

Nutricia Polska retains its dominance
Development of healthy alternatives
Satisfactory performance of private label

CATEGORY DATA

Table 1 Sales of Free From by Category: Value 2013-2018
Table 2 Sales of Free From by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Free From: % Value 2014-2018
Table 4 LBN Brand Shares of Free From: % Value 2015-2018
Table 5 Distribution of Free From by Format: % Value 2013-2018
Table 6 Forecast Sales of Free From by Category: Value 2018-2023
Table 7 Forecast Sales of Free From by Category: % Value Growth 2018-2023

Health and Wellness in Poland - Industry Overview

EXECUTIVE SUMMARY

Health and wellness sales enjoy ongoing success
Wide range of personalised diets stimulate sales of HW products
Increasing importance of companies’ roles within HW
Diversified distribution of HW
Continuous growth over the forecast period

MARKET DATA

Table 8 Sales of Health and Wellness by Type: Value 2013-2018
Table 9 Sales of Health and Wellness by Type: % Value Growth 2013-2018
Table 10 Sales of Health and Wellness by Category: Value 2013-2018
Table 11 Sales of Health and Wellness by Category: % Value Growth 2013-2018
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2013-2018
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2013-2018
Table 14 NBO Company Shares of Health and Wellness: % Value 2014-2018
Table 15 LBN Brand Shares of Health and Wellness: % Value 2015-2018
Table 16 Distribution of Health and Wellness by Format: % Value 2013-2018
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2018
Table 18 Forecast Sales of Health and Wellness by Type: Value 2018-2023
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2018-2023
Table 20 Forecast Sales of Health and Wellness by Category: Value 2018-2023
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2018-2023
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2018-2023
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources