Towards the end of the review period, over 5% of Poles identified as vegetarian or vegan, and the numbers keep growing. This supports the strong growth of free from meat substitutes that will see one of the most dynamic performances in 2021.
Free from packaged food is one of the most popular in Poland as consumers who have a food intolerance, allergy, or related illness heavily rely on such products. In recent years, the general public have become increasingly aware of food intolerances and allergies such as lactose and gluten intolerance due to more consumers examining their diets and testing health concerns rather than simply getting on with it.
As gluten intolerance becomes increasingly known about in Poland, there is a growing demand for gluten free products such as baked goods, pasta, soups, sauces, and snacks. Players are also responding to this by offering new product developments that align with a gluten-free diet.
Free from meat products are the fastest developing product category and growth is expected to continue over the forecast period. Consumers are becoming increasingly concerned not just about animal welfare issues but also the impact of meat-based diets on the environment and climate change.
The health and wellness trend is set to gather pace thanks to the COVID-19 pandemic and raised health concerns. As a result, consumers are set to pay greater attention to free from dairy products.
When it comes to free from packaged food modern grocery retailers dominate, with supermarkets, hypermarkets and discounters offering a wider range of choice and more shelf space to these products. Furthermore, many of these retailers are now also offering their own private label offerings, especially in free from dairy, which should put them in a strong position to increase their share over the forecast period.
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This category includes free from gluten, free from lactose, free from allergens, free from dairy and free from meat products. This excludes foods which are certified ‘free’ of a specific product when this is based on use of sterilised equipment.See All of Our Definitions
This report originates from Passport, our Food Intolerance research and analysis database.
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