The presence of free from packaged food is expected to increase across all channels over the forecast period. In 2018, these products were already present on retailers’ shelves, despite the category being far from saturation.
According to Polish dieticians, the percentage of lactose intolerance among Poles oscillated around 30%, causing the free from lactose dairy category to record the most rapid expansion among all HW products in 2018. At the start of the review period, the only free from lactose products available were in drinking milk and even then such products could be found only in specialist shops or ordered online.
Consumer awareness will also influence sales of free from products, especially within baby food and dairy. Successful informative campaigns regarding allergic reactions among infants and babies, paired with extensive social programmes for families with two or more children, will ensure a positive performance of free from baby food.
Almost half of sales of free from in 2018 in Poland remained in the hands of two major companies, Nutricia Polska and Nestlé Polska. Meanwhile, all other companies were unable to threaten the strength of these leading players.
Apart from free from alternatives of standard products, the demand for novel alternatives began to grow in 2018. Companies such as Sante A Kowalski or Alpro offering a range of free from lactose alternatives to dairy such as seed-based spreads, soy or almond milk as well as Polsoja, which focused on the expansion of free form meat substitutes, have been developing rapidly due to the growing number of vegetarians in Poland.
The growing importance of private label within health and wellness packaged food had an impact on the free from category in Poland. Major retailers, such as Biedronka, Tesco and Lidl have had free from products in their portfolios since 2016, although these were not available in all of their outlets, especially those in smaller cities.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Delivery: Files are delivered directly into your account within a few minutes of purchase.
Overview: Discover the latest market trends and uncover sources of future market growth for the Food Intolerance industry in Poland with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
The Food Intolerance in Poland market research report includes:
Why buy this report?
This industry report originates from Passport, our Passport market research database.