Free from packaged food maintained strong growth in 2021. Despite the impact of the COVID-19 pandemic in terms of economic uncertainty, consumers with food intolerances continued to require free from food.
Within free from dairy, new products are being developed, such as vegetable cheese from Shoyce and new milk alternatives such as Nestlé’s new brand Wunda, which offers milk produced from yellow peas. All Wunda products carry a Nutri-Score A rating, which means they have the maximum nutritional balance given to foods low in sugar, fat and high in protein.
Private label is already strong in free from meat, accounting for close to a fifth of value sales at the end of the review period and benefiting from offering more accessible prices. There continued to be strong private label innovation in this area at the end of the review period.
The COVID-19 pandemic hit Portugal’s economy hard. While the economy is expected to rebound swiftly in the forecast period, it is likely that tourism will struggle to recover initially.
Despite rising consumer awareness around animal welfare and environmental sustainability in Portugal, along with the trend for healthier and free from diets, the consumption of meat substitute products remains niche, while seeing strong sales growth. Free from meat products do not however yet pose a major threat to meat consumption.
The consumption of free from gluten products will continue to increase in the forecast period, not only among those with food intolerances but also among those who are not intolerant. Consumption among this latter group will continue to be encouraged by social media and health and nutrition books and articles.
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This category includes free from gluten, free from lactose, free from allergens, free from dairy and free from meat products. This excludes foods which are certified ‘free’ of a specific product when this is based on use of sterilised equipment.See All of Our Definitions
This report originates from Passport, our Food Intolerance research and analysis database.
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