Free from maintained strong growth rates in 2021 in Romania. Consumption of free from packaged food in the country is the result of the upward trend towards healthy and ethical lifestyles.
The growth of free from products has been possible because its unit prices are, in many cases, similar to those of standard products. This means that free from products have remained affordable even as disposable income levels have dropped due to the COVID-19 pandemic.
As was the case in 2020, free from dairy was the most dynamic in 2021, a result of the efforts made by Groupe Danone with regard to its brand Alpro to increase the number of varieties in milk and yoghurt and expand to free from dairy ice cream. The main source for the high growth is the increase of number of consumers.
Free from packaged food is expected to record good growth in Romania over the forecast period, especially due to the contribution of the largest categories, free from meat and free from dairy. The expected continued presence of the pandemic at least for 1-2 years in the forecast period is likely to change eating habits and provide growth potential of free from as consumption of the products is perceived as providing support to a state of health and wellbeing.
Free from meat and free from dairy are expected to maintain the highest value sales over the forecast period, far ahead of the other categories of free from packaged food. They are also expected to be the fastest growing, with support expected to come from the increase of the consumer base from the dominant, more fervent consumers during the religious fasts to new consumers orientated towards specific diets and a healthy lifestyle.
The smaller categories of free from lactose and free from gluten will both continue to experience two directions of development over the forecast period, one medical and the other voluntary consumption to avoid health problems and enjoy a state of wellbeing. Beyond medical recommendation to treat coeliac disease and the intolerance to gluten, wellbeing will become prevalent for consumption of these products.
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Understand the latest market trends and future growth opportunities for the Food Intolerance industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This category includes free from gluten, free from lactose, free from allergens, free from dairy and free from meat products. This excludes foods which are certified ‘free’ of a specific product when this is based on use of sterilised equipment.See All of Our Definitions
This report originates from Passport, our Food Intolerance research and analysis database.
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